SaaStr

DECEMBER 14, 2021

With one day left to go until SaaStr Scale 2021 on December 15th, we’re looking at an incredible speaker line-up this year. Team SaaStr wants to make sure you know about all the great content that’s on tap so here are a few marketing-centric sessions to add to your list.

GTM 93

GTM Growth Consult Go To Market 93

Highspot

FEBRUARY 1, 2024

In 2023, we spent lots of time listening to our customers, from our customer advisory board to the thousands of 1:1 conversations we have every day within our Customer Success teams. Simultaneously, we anchored on a key principle in our approach – make every customer successful. in 2022, after growth of 19.7%

Customers 64

Customers GTM Account management Government 64

Sales Hacker

APRIL 16, 2024

James Kaikis currently serves as the Head of Go-To-Market and Chief Solutions Officer at TestBox, an innovative company revolutionizing the way buyers interact with product demos. Under their leadership, the community became a pivotal resource in the presales domain until its successful acquisition in November 2021.

GTM 77

GTM Pipeline B2B Growth 77

SaaStr

JULY 27, 2022

Boterri’s company Accel invested in PayFit in 2017 and again in 2021. Currently, PayFit serves over 7,000 customers and shows no signs of slowing down. So how did PayFit achieve such explosive growth? They built their sales funnel in the same fashion to empower customers with autonomous product discovery and conversions.

Go To Market 76

Go To Market GTM B2C Price 76

SaaStr

MARCH 19, 2021

The Cloud is expanding and moving forward at a phenomenal rate, so we invited the team at Bessemer Venture Partners back to SaaStr to unveil their latest findings in the 2021 State of the Cloud. Is Cloud growth sustainable for the long term? Each of those, independently, are massive market cap drivers for their businesses as well.

E-commerce 77

E-commerce Construction Growth Price 77

SaaStr

DECEMBER 1, 2021

With two weeks left to go until SaaStr Scale 2021, we’re looking at an incredible speaker line-up this year. At SaaStr Scale he’ll be leading a session on Reaccelerating Growth at Scale. Oh yes, product-led growth is so hot right now, we couldn’t wait to bring the fire with this session.

Growth 81

Growth Go To Market Closing Customers 81

SaaStr

OCTOBER 20, 2023

In 2021, they trained GPT3 on Github repositories, produced a model that could code, and released embedding that allowed people to vectorize language and search across it to perform recommendations. Aliisa joined OpenAI in 2021 after leaving WalkMe after 3.5 years, going public, and even ringing the bell at NASDAQ.

Growth 94

Growth Launch Territory Legal 94

SaaStr

JANUARY 25, 2021

Ready to turbocharge and increase your SaaS sales in 2021? Make it Easier for Customers to Grow With You: Get creative if your sales have been stuck. The intent being to make it an easy start for customers, and remove red tape that occurs, especially when making large decisions. Key Considerations from 2020: Look at the data.

Cross-sell 65

Cross-sell GTM Territory Sales 65

SaaStr

MARCH 7, 2023

Many companies got sucked into the 2021 vortex of a low-interest rate environment and high multiples when they should have focused on growth and efficiency. General Partner of ICONIQ Growth, Doug Pepper, and General Partner and Head of Analytics, Christine Edmonds, joined us for Workshop Wednesday , held live every Wednesday at 10 a.m.

GTM 64

GTM Growth Profit margin Contract 64

SaaStr

FEBRUARY 2, 2022

Product-led growth has built a name for itself through its deep toolbox of effective tactics, from free trials to low prices to an inherent vitality — all of which can build a strong foundation for a versatile company. There’s no harm, of course, in celebrating big numbers — but not at the cost of neglecting a go-to-market (GTM) strategy.

Growth 91

Growth Product GTM X-functional 91

SaaStr

JUNE 17, 2023

In this post, we’ll share the learnings from SaaStr CEO and Founder Jason Lemkin’s frontline analysis of the current state of the market in 2023, and distill down into why we’re now in the era of efficient growth in SaaS. billion cash acquisition deal in December 2021. Another example is HubSpot.

Growth 86

Growth E-commerce Profit margin Strategize 86

SaaStr

FEBRUARY 25, 2024

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: The Thing Is, Maybe 10%-15% of Venture-Backed Startups Are Still Running the 2021 Playbook. SaaStr 724: CRO Confidential: Bringing Product-Led and Sales-Led Growth Together For Go-To-Market Success with Giancarlo Lionetti, CRO of Zapier.

Growth 87

Growth Go To Market Product Customers 87

SaaStr

FEBRUARY 2, 2024

The backup of 2020 was great, 2021 comes in and somehow we have 600 unicorns and everyone can burn 500 million a year or have huge sales teams. And then at the end of 2021, all of a sudden the music stopped. 2 Beware Sales / Customer Success Reps who don’t want to visit customers in person.

Growth 113

Growth Start-ups Product Customers 113

SaaStr

AUGUST 7, 2021

Another busy week for speaking confirms for 2021 SaaStrAnnual.com!! Elliott Robinson, Partner @ Bessemer Growth, Bessemer Venture Partners. Jeffrey Yoshimura, CMO and Customer Experience Officer @ Snyk. Katrina Wong, VP Marketing and Demand Generation @ Segment. Asawari Samant, Head of Marketing @ Anyscale.

Real Estate 105

Real Estate Finance GTM Territory 105

Salesforce

OCTOBER 6, 2021

At the SMB Main Show at Dreamforce this year , I had the pleasure of hearing how leaders at high-growth companies Canva, Headspace, and Torani transformed their operations and strategies to find success in an all-digital world. See these business leaders share their high-growth tactics at Dreamforce and get actionable takeaways today!

Growth 98

Growth Niche Manufacturing Retail 98

Outreach

JANUARY 3, 2022

What we do know is that go-to-market teams are more innovative and driven than ever, and we will continue to be there every step of the way to help you – our customers – succeed. Let’s take a look at what you helped us achieve in 2021. In 2021, Outreach…. Hosted Unleash 2021 Virtual Summit Series.

CRM 40

CRM Pipeline Referrals Growth 40

Sales Hacker

FEBRUARY 27, 2024

She previously served as the company’s Senior Vice President of Global Marketing, having joined in January 2021 through the acquisition of Exponea. Highlights: (05:11) Challenges of personalization in marketing. (08:01) 16:04) The future of AI in marketing. (19:32) 35:17) Shifting perspective on marketing’s role. (40:04)

GTM 90

GTM Finance Pipeline Growth 90

InsightSquared

MAY 25, 2021

Despite the growing pressure on CROs and RevOps leaders to accurately predict growth and confidently report to the board, The 2021 State of Sales Forecasting reveals only nine percent of respondents are achieving a forecast accuracy of five percent or better,” said Todd Abbott, CEO of InsightSquared. About InsightSquared.

CRM 62

CRM B2B Contract Growth 62

Highspot

SEPTEMBER 20, 2021

To understand what a sales enablement platform really is, look to the Gartner definition of the market: “Gartner defines sales enablement platforms (SEPs) as tools that unite sales enablement functions and customer-facing sales execution. Go Unified or Go Home. What does this mean for buyers? Ready to take action?

Sales 52

Sales Technology Technology Education 52

SaaStr

MARCH 6, 2023

The status quo approach of going to market and old-school selling methods will not be sufficient.” Once single-point solutions took over sales technology in 2021, buyers grew tired of managing different seller relationships. Sales organizations are becoming more agile, adept, and technology-enabled.

B2B 90

B2B Growth GTM CRM 90

Sales Hacker

JANUARY 21, 2021

Social media has created new channels for sales reps to conduct research on prospective customers, connect with leads, and build relationships. With so many businesses remaining remote well into 2021, LinkedIn Sales Navigator can be an incredibly powerful tool for anyone looking to master the art of social selling. 1,500 saved leads.

Territory 99

Territory Networking Sales Contact 99

Sales Hacker

FEBRUARY 2, 2024

Those three little letters that can stir up so much debate in the marketing and go-to-market world. What I mean by MQLs is Marketing Qualified Leads. Staying quiet on go-to-market topics isn’t exactly my style – so let’s get into it. MQLs – should they stay or should they go now?

GTM 93

GTM Pipeline SQL UX 93

Sales Hacker

JUNE 16, 2021

They’re all on board – marketing, sales, product, customer success, and executive leaders. The mandate for sales enablement is to increase the effectiveness of their go-to-market (GTM) strategy by providing coaching, training, and introducing sales enablement platforms and tools. Customizing sales tools.

GTM 101

GTM Contract Quota CRM 101

Sales Hacker

NOVEMBER 24, 2020

How to plan for 2021 [15:46]. She’s going to be talking to us about team selling and how the concept of combined quotas with senior and junior account executives, converging on one territory, is coming back. She’s also going to talk about 2021 planning, how this year the planning process must be different.

Sell 81

Sell Territory Quota Up-sell 81

SaaStr

DECEMBER 26, 2022

and go-to-market partners, to understand what’s happening in the space. . “G2 As a marketer or software seller, you can lean into this trend by finding community, championing advocates, and showing up where your customers want to engage with your brand. . Go-to-market Partners released a report using G2 data.

Go To Market 79

Go To Market Follow-up Trust Up-sell 79

Martech

JULY 14, 2022

A survey by the IT Sales and Marketing Association (ITSMA) found 27% of the marketing budget dedicated to ABM in 2021, with 75% of those surveyed saying they planned to increase spending on ABM in 2022. Account-based marketing: A snapshot. What it is. — to targeted accounts. Why we care.

B2B 119

B2B GTM Technology Technology 119

SaaStr

OCTOBER 17, 2021

Top Blog Posts This Week: 6 Product Led Growth Sessions From SaaStr Annual 2021. The Top 8 Questions To Ask Candidates for Head of Customer Success. Top Videos of the Week: State of the Cloud 2021 with Bessemer Venture Partners. 3 Secrets CROs Need to Know Before Going to Market with Talend’s CRO.

Growth 76

Growth Go To Market Closing Product 76

Highspot

SEPTEMBER 21, 2021

21, 2021 /PRNewswire/ — Highspot , the sales enablement platform that increases the performance of sales teams, today announced the launch of the Highspot Marketplace , an exchange where Highspot customers can quickly and easily leverage the content of more than 20 marketing, sales, enablement and customer success partners.

Launch 52

Launch Customers Strategize Sales 52

SaaStr

JUNE 2, 2023

In 2020-2021, many SaaS startups faced a unique challenge. The team has great visionary, product, and execution capabilities and a solid go-to-market strategy. Accordingly, customers trust in the employe’s brand transfers to the business and the team, that they would deliver on their promises.

Trust 86

Trust Networking Growth Customers 86

Highspot

OCTOBER 17, 2023

in 2022, after growth of 19.7% in 2021” (Market Share Analysis: CRM Sales Software, Worldwide, 2022, Oct. Businesses worldwide are prioritizing sales productivity, driving investment in sales enablement. According to research from Gartner® “The sales enablement subsegment grew strongly once more, rising 35.7%

Launch 64

Launch Government Strategize Sales 64

Sales Hacker

SEPTEMBER 8, 2023

Here are the 5 biggest takeaways from the session: Falling Seed to Series A Graduation Rates During the boon 2020 and 2021, the graduation rates from Seed to Series A sat well-above historical averages. In 2021, if you had a good idea and raised funds, you’d blink and 5 competitors would appear from thin air. That’s not the case today.

GTM 90

GTM Launch Growth Networking 90

SaaStr

JANUARY 30, 2023

20X year 1⃣ 12X year 2⃣ 5X year 3⃣ #deelspeed @deel [link] — Shuooo (@shuoshuooshuooo) January 23, 2023 When we look at SaaS companies’ success stories, everything looks great on their growth maps. Delivering the best customer experience With the surge in inbound leads, the business was growing exponentially.

Cross-sell 91

Cross-sell Account management Clients Growth 91

Sales Hacker

MARCH 1, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. The B2B playbook is changing. Sponsor love: The ELG Conference.

GTM 72

GTM Launch B2B Growth 72

Sales Hacker

FEBRUARY 16, 2024

Sales leaders like Florin Tatulea (Director of Sales at Barley) feel the impact from the past few years alone: “Pure cold outbound is 3x harder than it was in 2021.” Sales teams in companies with a focus on product-led growth are rapidly adopting this approach. So how can one cut through the noise? Let’s get into it.

GTM 94

GTM Quota Construction Contact 94

Heinz Marketing

OCTOBER 4, 2021

This week’s show is called “ A New Go To Market Framework to Get You MOVE-ing “ My guest is Sangram Vajre , Author, Co-Founder & Chief Evangelist at Terminus. We’re going to talk a little bit about that today as well, in terms of better go-to-market strategies.

Pipeline 117

Pipeline Go To Market Cross-sell Sales 117

Hubspot

MARCH 25, 2024

Dan led growth at Codecademy from $10m to $50m ARR. He’s now sharing battle-tested growth wisdom at Subscription Index. The ideal subscription business model has: A long potential use case A lot of potential customers So don’t get excited by the promise of recurring revenue just yet. Source: Dan Layfield 2.

Niche 57

Niche Price Contract B2B 57

Highspot

NOVEMBER 23, 2021

23, 2021 /PRNewswire/ – Highspot , the sales enablement platform that improves sales performance, today announced an expanded partnership and new platform integration with Gong , the revenue intelligence platform leveraging artificial intelligence to transform revenue and customer-facing teams. SEATTLE, Nov. About Highspot.

Pitch 98

Pitch Sales Strategize Go To Market 98