GTM 83: Redefining Marketing with AI and Personalization | Amanda Cole
Sales Hacker
FEBRUARY 27, 2024
She previously served as the company’s Senior Vice President of Global Marketing, having joined in January 2021 through the acquisition of Exponea. 44:07) The power of storytelling in marketing. (34:21) Highlights: (05:11) Challenges of personalization in marketing. (08:01) 08:01) The role of AI in personalization. (10:44)
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