SaaStr

MARCH 13, 2025

You can see here how events and trade shows are what helped put Datadog on the map: And yet, I see so many marketers putting less energy there than pre-2020 especially. And we all got out of practice here in 2020-2022. Not because events don’t work, but because they are a lot of work. But they are … work.

Pipeline 115

Pipeline Drivers/motivators B2B Growth 115

Martech

SEPTEMBER 18, 2024

In 2020, during the most stringent lockdowns, CTV viewing hours were far from their highs. The growth in CTV ad revenue assumes that increased viewership makes the investment worthwhile. Viewer behavior matters — these figures show how viewership is formed over time. CTV habits didn’t take shape until multiple years into the pandemic.

Growth 77

Growth Service Process Customers 77

Martech

JULY 16, 2024

That is a 16% increase over last year and more than twice the $26 billion in 2020. Marketers continue to move money into digital video despite significant doubts about audience measurement, according to a new report from the IAB. Digital video ad spending is expected to be more than $62 billion this year, the IAB predicts.

Growth 115

Growth Process B2C B2B 115

Martech

JULY 29, 2024

A 2020 study from McKinsey estimated that AI technologies can potentially deliver up to $1 trillion of additional value to businesses each year, particularly in customer service. Research has shown that AI utilization can improve both internal productivity and customer satisfaction.

Technology 140

Technology Technology Education Follow-up 140

Search Engine Land

AUGUST 6, 2024

” “The fact that this case started in 2020 and that’s when PMax began to really take hold speaks to the diversification that was clearly top of mind for Google. As the ruling stated “search text ads are a monopoly” but search advertising was not.

Legal 119

Legal Advertising/ Marketing Engineering Market share 119

Martech

AUGUST 1, 2024

In 2020, a report by experience management firm Walker predicted customer experience would overtake price and product as the key brand differentiator. Chick-fil-A dominates over McDonald’s with average store sales of $9.3 million, compared to the Golden Arches’ $3.7 The research seems to have come true.

Campaign 133

Campaign Launch Gaming Sports 133

Salesforce

OCTOBER 1, 2024

billion in 2017 to $8 billion in 2020. After some years of declining sales, retail’s Halloween season is now the industry’s second biggest retail holiday. A few years before the pandemic, Halloween spending was down in the U.S. But last year, the National Retail Federation estimated the U.S. would spend a record $12.2 billion on candy.

Retail 105

Retail Promote Sales Follow-up 105

Martech

JULY 24, 2024

Think beyond national boundaries: Paris sponsors are The brand sponsorship landscape is drastically different from the 2020 Tokyo Games (which took place in 2021 because of COVID-19). “But because the WNBA is starting to get more of a voice now, there’s a convergence with these players and brands.”

Sports 117

Sports Gambling Entertainment Hospitality 117

Martech

SEPTEMBER 25, 2024

She added: “That said, Canva Teams has come a long way since launching in 2020, with major enhancements in team collaboration, brand management and the launch of our expansive Visual Suite. The cost of Canva Pro remains unchanged and continues to be available for anyone not working in a team.”

Price 112

Price Launch Clients Campaign 112

Search Engine Land

AUGUST 28, 2024

Dig deeper: International SEO: How to avoid common translation and localization pitfalls Yandex (Russia) Yandex has claimed to have used AI in search technologies for more than 2020 years. At the 2020 YAC (Yet Another Conference), Tigran Khudaverdyan unveiled YATI (Yet Another Transformer with Improvements).

Engineering 93

Engineering X-functional Real Estate Territory 93

Martech

SEPTEMBER 18, 2024

presidential election is set to break records for political ad spending, with projections estimating a monumental $12 billion by election day — more than a 30% increase compared to 2020. The 2024 U.S. And it is not just traditional ad spending. Digital media costs will soar.

Campaign 73

Campaign Represent Strategize Trust 73

Martech

AUGUST 8, 2024

Underutilization of existing tools: Marketers use only 33% of their martech stack’s capabilities, down from 58% in 2020, according to Gartner’s 2023 Marketing Technology Survey. This lack of integration hampers the development of a unified customer view, making it challenging to gather and extract actionable insights.

Objectives and Key Results 122

Objectives and Key Results Strategize Technology Technology 122

Martech

OCTOBER 1, 2024

Optimizely, a digital experimentation platform, was acquired by Episerver in 2020, with Episerver then rebranding its entire offering as Optimizely. Dig deeper: What the composability revolution means for the martech stack Email: Business email address Sign me up!

Launch 62

Launch User Experience Engineering Follow-up 62

SaaStr

OCTOBER 25, 2024

In 2020, we transitioned from a physical selling universe to a virtual selling universe. If you look at the net dollar retention change, the top quartile used to be 130% pre-2020. . #1: Founders Are More Positive The average founder’s outlook increased from 6.1 at the height of 2022 to 6.7. Now, it’s about 120%.

Go To Market 132

Go To Market Quota GTM Price 132

SaaStr

OCTOBER 10, 2024

And there hasn’t been for a while: It was great times for SaaS liquidity in late 2020 through the end of 2021. And what you can see is there is really almost no liquidity for startups and scale-ups in SaaS and Cloud at the moment. Epic times.

Start-ups 125

Start-ups B2B Engineering Closing 125

Search Engine Land

JULY 2, 2024

of mobile are zero-click (2022) Zero-click Google searches rose to nearly 65% in 2020 (2021) Now, more than 50% of Google searches end without a click to other content, study finds (2019) 49% of all Google searches are no-click, study finds (2019) of desktop, 17.3%

Engineering 136

Engineering Represent Consult Launch 136

Martech

AUGUST 29, 2024

Based on global statistics, around 66% of shoppers plan to buy based on price this year, an increase of 20% since 2020. Salesforce expects the 2024 holiday season to be shorter and more competitive with brands facing the challenge of attracting consumers with less purchasing power.

Retail 70

Retail Price Promote Growth 70

Martech

SEPTEMBER 24, 2024

of total revenue, down from a high of 11% in 2020 and 9.1% The problem is real — media spend is falling out of balance Companies are spending less on marketing overall, according to Gartner’s 2024 global CMO survey. The average marketing budget is 7.7% What’s more troubling is what companies are spending their money on.

Promote 127

Promote Represent Technology Technology 127

Search Engine Land

AUGUST 6, 2024

In 2020, Google introduced Consent Mode v1, which allowed website owners to adjust behavior for Google tags based on users’ consent status and, therefore, comply with GDPR and CCPA. That was the precursor to 2018’s watershed GDPR and, to a lesser extent, CCPA privacy regulations.

Technique 74

Technique SQL GTM Campaign 74

Search Engine Land

JULY 25, 2024

prior to 2020. It’s also worth highlighting that sometimes a plateau or deceleration in marketing spend can feel regressive. In 2024, it is estimated that overall advertising spending growth in the U.S. will increase by approximately 10%. Compare this to an average growth of 23.3%

Campaign 108

Campaign Objectives and Key Results Price Finance 108

SaaStr

DECEMBER 10, 2024

While CFOs have regained some control post-2020, one thing remains clear: if you don’t have buy-in from the technical developers and engineers actually using your product, you won’t get the deal done.

Engineering 113

Engineering Sell Technical Sales Finance 113

Martech

AUGUST 5, 2024

MFA supply has surged from 5% of web auctions in early 2020 to nearly 30% by mid-2023. The study found that: Only $0.36 of every dollar entering a demand-side platform (DSP) reaches a consumer, with $0.29 going to ad-tech fees and $0.35 to low-quality media like invalid traffic (IVT) and MFA inventory.

User Experience 119

User Experience Trust Campaign Follow-up 119

Martech

OCTOBER 22, 2024

Maybe digital won’t grow again like it did in 2020 and 2021, but it’s also not going back. Salesforce’s own research shows more than 50% of revenue for small businesses coming from digital channels in 2025, up from the current 42%. That genie is out of the bottle.

Price 117

Price CRM Launch Follow-up 117

Martech

JANUARY 9, 2025

Emarsys, acquired by SAP in 2020, this week reported that four in five (83%) consumers in the U.S. We care because it’s a reminder that loyalty forms a sometimes overlooked part of the customer experience. Seamless engagement from discovery through to conversion is great; but CX doesn’t stop there. Why does SAP care?

Retail 108

Retail Launch Territory Promote 108

Search Engine Land

JULY 8, 2024

May 27, 2020: Google Search Console adds Core Web Vitals report. 8, 2018: Google Search Console released Manual Actions report, “Test Live,” and request indexing features added for the URL inspection tool and upgraded to 16 months of historical data. 8, 2018: Google experiments with domain properties.

CTR 106

CTR User Experience UX Launch 106

Understanding the Sales Force

JULY 9, 2025

And my colleague, John Pattison, crunched the numbers to come up with 42% back in 2020. The data isn’t new either. I first found and wrote about the 27% increase seven years ago! The question is, what can be done about it?

Pitch 77

Pitch Sports Sales Pipeline 77

SaaStr

DECEMBER 5, 2024

Early-stage fundraising overall hasn’t bounced back to its earlier 2020-2021 highs. Net net, if you’re hot, it’s as easy to fundraise as ever. But don’t let those headlines confuse you. Nor is there any real reason it should. The post Carta: Pre-Seed to Series A Funding is Down -9% in 2024 appeared first on SaaStr.

120

120

SaaStr

JUNE 22, 2025

Learning #1: The Growth Reality Check – We’re Back to Pre-March 2020 Levels of Growth For Most (And That’s Actually OK) The brutal truth : Overall median growth dropped from 30% in 2023 to 25% in 2024. of companies reporting flat or negative growth is still well below the 13% peak we saw in 2020.

B2B 87

B2B Cross-sell Growth Up-sell 87

Martech

AUGUST 13, 2024

The fact that this case started in 2020 and that’s when PMax began to really take hold speaks to the diversification that was clearly top of mind for Google. As the ruling stated “search text ads are a monopoly” but search advertising was not.

Legal 114

Legal Advertising/ Marketing Engineering Market share 114

Search Engine Land

AUGUST 12, 2024

Conversely, those who entered the field closer to 2020 may lean toward auto and smart bidding. It requires a deep understanding of the auction process and taking full responsibility for identifying which signals are important to the brand. Ad platforms heavily promote them and don’t require as much manual intervention.

Objectives and Key Results 94

Objectives and Key Results Non-Profits Campaign Networking 94

Martech

MAY 8, 2025

The company’s carefully crafted integration architecture had hardwired their 2020 organizational structure into the technology. It took the company months to spin up new shopping experiences while their competitors were doing it in weeks. It happens all the time.

Healthcare 105

Healthcare Retail Technology Technology 105

Sales Hacker

FEBRUARY 7, 2025

Between 2014 and 2020, Zoom rapidly expanded its product portfolio, adding features like Zoom Rooms, Zoom Phone, and multiple add-on packages. Key Objective: Solidify market leadership by balancing competitive pricing with margin optimization.

Price 109

Price E-commerce Cross-sell Profit margin 109

Martech

JUNE 6, 2025

AI-native tools : Post-2020 platforms like Clay and Zapier rethink core workflows with AI at the center. Each of these serves a different purpose — but together, they define how AI is scaling both efficiency and impact across revenue marketing.

GTM 109

GTM Customers B2B Strategize 109

Salesforce

JUNE 19, 2025

Supply chain uncertainty has dominated headlines since 2020, but in 2025 tariffs are putting even more pressure on retailers and consumers alike. What drives customer loyalty has changed drastically every single year since 2020, and that trend continues. Tariffs are squeezing already tight margins for retailers.

Retail 64

Retail Price Profit margin Promote 64

Martech

DECEMBER 18, 2024

zettabytes in 2020 to 181 zettabytes by 2025. The data explosion and its challenges The amount of data created globally is staggering. Durraze points out, According to IDC, global data creation is expected to rise from 64.2 If stored on 64 GB flash drives, 181 zettabytes would fill roughly 2.8 trillion USB sticks.

Objectives and Key Results 104

Objectives and Key Results CRM Drivers/motivators Campaign 104