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Don’t Draw The Wrong Conclusions from 2022

SaaStr

. — Jason Be Kind Lemkin  (@jasonlk) December 30, 2022. Just 12 months ago, Bitcoin was at near-highs, as were many SaaS stocks, and multiples. In 2022, The SaaS public markets fell -52% in just one year. But if things are tougher for you in SaaS than 12 months ago, well then remember this too shall pass.

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Google December 2022 link spam update done rolling out

Search Engine Land

Google has confirmed that the December 2022 link spam update is now finished rolling out. The update took 29 days to roll out, starting on December 14, 2022 and ending on January 12, 2023. Google has posted it was completed today, January 12. What is a link spam update.

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SaaStr’s Top Podcast Episodes of 2022 (#12-#1): Datadog, Twilio, Gainsight, ZoomInfo, and More!

SaaStr

Today, we’re giving you #12-#1 of our top podcast episodes of 2022! The post SaaStr’s Top Podcast Episodes of 2022 (#12-#1): Datadog, Twilio, Gainsight, ZoomInfo, and More! It’s time for our annual round-up of your favorite SaaStr content! If you missed #13-#25, you can find them here ! #12.

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Meta’s ad revenue up 12% in Q2, exceeding expectations

Search Engine Land

Meta’s ad revenue increased by 12% in the second quarter of 2023 compared to the year-earlier period, surpassing expectations. billion in the same period in 2022. billion in Q2 2022 to $32 billion in Q2 2023. The post Meta’s ad revenue up 12% in Q2, exceeding expectations appeared first on Search Engine Land.

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5 Essential Virtual Selling Practices Every Company Must Have by 2023

Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing

September 13th, 2022 at 9:30 am PDT, 12:30 pm EDT, 5:30 pm GMT Why video is so important in coaching your reps. How to streamline and power up your product launches. Strategies to increase buyer relationships through virtual selling.

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Amazon ad services revenue up 26% to $12 billion in Q3

Martech

increase from the same period in 2022 – a result significantly better than forecasts predicted by Wall Street. The post Amazon ad services revenue up 26% to $12 billion in Q3 appeared first on MarTech. Amazon generated $12.06 billion from its advertising services in the third quarter of 2023. The figure marks a 26.3% Why we care.

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Ecommerce marketers weigh shipping hikes in 2022

Martech

Prices for many goods and services are on the rise, and this includes shipping costs by major carriers, Shopify tells us in their 2022 report. Marketers, especially those with an ecommerce focus, should factor these changes in their 2022 strategy to remain competitive and avoid turning off consumers when they’re finalizing their purchases.

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New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

July 20th, 2022 at 9:30 am PDT, 12:30 pm EDT, 5:30 pm GMT. In this session, Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions, will show you how to: Use buyer context to rationalize intent data. Set expectations appropriately based on the buying stage. Use intent data to improve program engagement.

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Best Practices for Pay Transparency Around Your Sales Reps

Speaker: Grayson Morris, CEO, Performio & Lisa Wallace, Co-Founder, Assemble

October 12th, 2022 at 12:30 pm PDT, 3:30 pm EDT, 8:30 pm BST How clear guidance and market data can enable reps to understand their comp plans and their payouts. How robust technology can help managers motivate performance and keep reps in their seat.