Why a Fear of Cold Calling is Destroying the Latest Sales Generation
Iannarino
JULY 29, 2021
Finally, one person suggested that the best way to start a prospecting sequence is with a warm referral. The same people who are afraid of calling a stranger are also reluctant to call up their clients and ask for a referral. Terrifying, I tell you. Just terrifying. The need to be liked is not the same as being likable.
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