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5 tips to get more value from your tech stack

Martech

If you’re not an expert in your company’s tech stack, you won’t know how to use existing tools to boost results or maximize new functionality that could replace apps you no longer need. To keep up, you must continually read product updates, beta launches and more to learn how your tech stack functionality is expanding.

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Orchestrators: the second key persona for modern marketing operations leaders

Martech

Two years ago, marketing technology pioneer and chiefmartec.com editor Scott Brinker outlined the four key responsibilities of marketing technologists, summarized here. That work espoused the view that you could be both a marketer AND a technology leader. X-Axis: A range of skills from a focus on technology to creativity and arts.

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Conversation Intelligence: A beginner’s guide for sales reps and managers

SalesLoft

Simply put, it’s technology that assists you in meetings. These recordings are then automatically transcribed with a speech-to-text technology that, in certain cases, is also savvy enough to denote who each speaker is on a call and how much time each of them spent talking. Unlike other virtual meeting software (i.e.

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Conversation Intelligence: A beginner’s guide for sales reps and managers

SalesLoft

Simply put, it’s technology that assists you in meetings. These recordings are then automatically transcribed with a speech-to-text technology that, in certain cases, is also savvy enough to denote who each speaker is on a call and how much time each of them spent talking. Unlike other virtual meeting software (i.e.

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Nick Mehta, CEO Gainsight: My Top 10 Failures as a SaaS CEO & What I’ve Learned (Video + Podcast)

SaaStr

The whole thing falls apart if you have a vision as a founder or functional leader and the people underneath you don’t believe the same things. This is a common mistake founders make — getting a new Head of X when you get to a certain point in business, missing a sales number, the product isn’t what you want, there’s too much churn, etc.

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What Is Enterprise OEM Software Licensing?

Sales Hacker

This article was written for technology professionals who would like to learn more about OEM deal strategies and structures. The licensee embeds the third-party software into its application to improve it by adding new functionality or features, or enhancing existing functionality or features.

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22 Sales Buzzwords You Love to Hate – and How to Use Them the Right Way

Sales Hacker

Unfortunately, optimize is not a magic word that you wave like a wand over complicated systems, hoping that they start functioning perfectly. By mapping out the steps, you can optimize any function. Unless they need a function your product definitely can’t do, there is always a way to take care of the minutiae. “We