Remove Networking Remove Niche Remove Service
article thumbnail

5 Content Marketing Strategies for Niche B2B Industries

ConversionXL

Even in this obscure niche, their napkin-math suggested that improper moisture management cost companies $1 billion in repair and replacement costs each year. Niche, offering highly specialized products that are used in a handful of uncommon situations. It created powerful network effects.

Niche 133
article thumbnail

How to find your niche in SEO

Search Engine Land

To stand out in SEO and digital marketing, the key is to niche down and pinpoint your unique selling proposition (USP). Throughout my career, I’ve delved deep into niche specialization to unearth my authentic voice and area of expertise. Plus, their wider network could offer more flexibility regarding materials and design.

Niche 111
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Social media and influencers: 2025 predictions

Martech

Customer service on social media We dont know what shape TikTok will take in the U.S., This creates an opportunity for marketers to boost customer service on social in the new year. This creates an opportunity for marketers to boost customer service on social in the new year. as the date for a likely ban approaches.

Niche 115
article thumbnail

SaaStr on 20VC This Week: Why 40% Cloud Adoption Marks the End of Easy Growth. And Why the AI Budget War is Just Getting Started

SaaStr

If you’re not top 2-3 in your category, prepare for acquisition, find a defensible niche, or pivot to less mature markets. There’s a 10x opportunity if AI can truly tap into that services budget. The theoretical 10x services-to-software budget capture isn’t materializing—it’s closer to 2-3x in practice.

Growth 94
article thumbnail

How To Structure An Elevator Pitch That Works Like Crazy

ClickFunnels

Networking events. For example : If you have met a potential client in a networking event, it makes sense to start by saying “Hello, my name is…” before giving them your elevator pitch. Think about what the potential customer wants when they buy similar products or services. The same goes for all products and services.

Pitch 244
article thumbnail

7 Tips To Explode Your Mortgage Lead Generation

ClickFunnels

They check out your About page, read a blog post or two, see how much you are charging for your services…And then they leave, possibly to never come back again. Then you offer them a paid product or service. 3 Build a Niche Mortgage Advice Website. So are you ready to take your lead generation to the next level? It doesn’t!

article thumbnail

What Is Total Addressable Market (TAM)? How to Calculate + Examples

Salesforce

The total addressable market, or TAM, refers to the total number of customers who could possibly use your product or service. SAM stands for serviceable addressable market. SOM represents your serviceable obtainable market. billion, your current distribution network can only reach 5 million.