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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Search Engine Land

But it is also the case for other marketing professionals, who could use website traffic from referral, organic social or other default channels to measure their contribution to the success of their company or clients. Add merchandise to the shopping cart. But you can add the same parameters to any other key event.

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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Martech

This is not only true for SEO specialists who currently use website traffic from organic search to measure their results, but is also the case for other marketing professionals, who could use website traffic from referral, organic social or other default channels to measure their contribution to the success of their company or clients.

Gaming 105
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What is ad hijacking and how do you protect your brand from it? by Adthena

Search Engine Land

It redirects you to the brand’s website, but adds the affiliate’s tracking link in the process. A search for “brandhotels.com” has returned the ad shown, which features the brand name in the display URL and site links. URL mismatches: Always check the landing page URLs linked to your affiliates.

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How to measure organic traffic in GA4

Search Engine Land

Direct : When users get to a website directly by entering the URL. Referral : When users reach a website through non-paid links on other websites. Social : When users reach a website through clicks on social networks via paid or organic, such as Facebook or X. How is GA4 website organic traffic measured?

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Campaign tracking in GA4: How to ensure your links are properly tagged

Martech

” Formatting campaign URLs: What marketers need to know To understand the problem and the solution, let’s review the proper format (as per Google’s requirements) for a marketing/campaign link. The URL format must be (in all lowercase): [link] In the above example, optional parameters are indicated. Cross-network.

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This day in search marketing history: January 5

Search Engine Land

In 2010, Google sent out notification to its AdWords advertisers that “your location-specific business phone number will display alongside your destination url in ads that appear on high-end mobile devices. Data: StumbleUpon Beats Facebook As Top Social Referrer. Yahoo Local Adds Quick Add / Edit Business Listing Feature.

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How to Create UTM Codes to Track Your URLs [UTM Builder]

Hubspot

Luckily, you can prove all of that with a few special codes added to the end of your URLs: They are called UTM codes. UTM codes are snippets of text added to the end of a URL to help you track where website traffic comes from if users click a link to this URL. What are UTM codes? A Campaign. Example: utm_source=Facebook.

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