Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer
Search Engine Land
APRIL 17, 2024
But it is also the case for other marketing professionals, who could use website traffic from referral, organic social or other default channels to measure their contribution to the success of their company or clients. Add merchandise to the shopping cart. But you can add the same parameters to any other key event.
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