Sales Hacker

AUGUST 4, 2020

This week on the Sales Hacker podcast, we speak with Matt Rizzetta , founder of North 6th Agency, which is a communications and PR firm based in New York City. Key lessons for getting your entrepreneurial venture off the ground [5:26]. We have just under 50 employees, headquartered here in New York City.

Objectives and Key Results 120

Objectives and Key Results Finance Start-ups Prospecting 120

Martech

OCTOBER 12, 2022

Transparency is key. You need not create a whole new email (see the Mud Pie example below to discover how a simple copy tweak here and there might suffice). What’s good : Sometimes short and sweet is the way to go for an apology email, and it works here for Ace Hotel New York, a trend-setting hotel in midtown Manhattan.

E-commerce 125

E-commerce Objectives and Key Results Campaign Launch 125

ConversionXL

MAY 8, 2017

Here’s a good example of that terseness (with a little humor) from Firebox : The Art of the One Sentence Product Pitch. In a given conversation, it’s unlikely your customers will deliver a product pitch as granular as you would. The results? Therefore it’s important to convey the value quickly and concisely.

Product 104

Product E-commerce Objectives and Key Results Non-Profits 104

ConversionXL

JANUARY 11, 2013

For example: in New York one must bond prizes valued above $5000. Objectives. To satisfy that need a 12 month (with monthly prizes) sweepstakes campaign was initiated to attract new prospects, increase brand awareness, grow subscriber list and drive traffic to dealer locator tool. Results: 24% increase in subscriber list.

Campaign 95

Campaign Objectives and Key Results Referrals Territory 95

Hubspot

MARCH 31, 2017

The world's biggest social network launched ephemeral sharing apps on Messenger and Facebook itself to compete with Snapchat's key feature. We recommend a distributed content strategy to earn new followers from different audiences, so you could even promote video content on Facebook and other hosting sites and analyze the results.

Launch 78

Launch Objectives and Key Results Pitch Networking 78

Partners in Excellence

FEBRUARY 26, 2016

There was a hilarious article in the New York Times, A Robot That Has Fun At Telemarketing’s Expense. Each year, 1000’s of new suppliers of software solutions emerge. Here’s the latest analysis of our products in your industry and the results other customers are presenting.

Objectives and Key Results 62

Objectives and Key Results Up-sell Contract Quota 62

Understanding the Sales Force

APRIL 4, 2024

The 3 Most Important Questions about Sales Process and My Answers Sales Pipeline – Reality vs. What Your Salespeople Know and Think Key to Successfully Hiring Salespeople: Getting it Right Versus Getting it Over With How To Determine If Your Sales Process Is Effective Should You Restage Your Sales Pipeline?

Objectives and Key Results 63

Objectives and Key Results Pipeline Sales Cold Call 63

Sales Hacker

FEBRUARY 11, 2020

Outreach makes customer-facing teams more effective and improves visibility into what really drives results. In fact, our office just opened this month in January 2020 in New York. Why did that particular thing work in a pitch, or a discovery call? About Pete Crosby & Ometria [1:33]. Ometria found me.

Drivers/motivators 79

Drivers/motivators Objectives and Key Results Retail Sales 79

Salesforce

MARCH 7, 2024

Here are a few of the most common you’re likely to come across: A high number of decision-makers: Gartner found that an average of six to 10 people have a say in complex B2B transactions, each with their own concerns, objectives, and priorities. But most will need to learn and refine new skills over time.

Contract 59

Contract Negotiate Objectives and Key Results Legal 59

Sales Hacker

JANUARY 19, 2021

Perform the same action, get the same result. Do the same thing, get the same result. Since I was testing it, I was flown anywhere from Malaysia to New York, to Latin America where I then had to go to an uplink station. And as a result, I could say, “Oh my gosh, you didn’t have this and that box.

Cross-sell 72

Cross-sell Up-sell Objectives and Key Results Start-ups 72

Sales Hacker

MARCH 2, 2020

Pitching and Closing. Pitch Anything. It may be hard to imagine, but something as counterintuitive as leading with your flaws can result in faster sales cycles, increased win rates, and makes competing with you almost impossible. High-Profit Prospecting. Smart Calling. Predictable Prospecting. Predictable Revenue. Simplified.

Sales 143

Sales Technique Objectives and Key Results Non-Profits 143

Sales Hacker

OCTOBER 7, 2021

Using her 20+ years of trench experience in B2B tech sales and support, Anita teaches sales professionals around the globe how to leverage key principles of human psychology to help buyers make a decision in the seller’s favor. Trial, error, and forgiveness are key to building a performing sales org. It was a game-changer in my career.

Sales 136

Sales Up-sell Start-ups Cross-sell 136

SaaStr

JULY 15, 2020

The second way to go is typically, when you do your discounted cashflow for those of you who went to business school or something, you’re basic applying it, the key variables, actually your discount rate and with the effective interest rates being so low, your discount rate is basically negligible. That’s one thesis.

X-functional 80

X-functional E-commerce Retail Growth 80

Heinz Marketing

FEBRUARY 5, 2018

Having that ability to be a bit distant from the content, I think, provides us with a little bit more objectivity. I think with PR, if you want to do it properly in the B2B space, I think that you need to focus much more on relationship building and truly getting to know some key journalists, the key publications that you care about.

Pipeline 54

Pipeline B2B Sales Pitch 54

SaaStr

OCTOBER 25, 2019

Before Assist, Liat spent 6 years at Twitter where she first hand saw their hyper-growth, managing a team of 40 across New York and SF and also Liat achieved 102% to quota on average every year. What were some of the key takeaways from that experience on how, why and when to fire? What does she advise founders as a result?

E-commerce 64

E-commerce Start-ups Product Price 64

Cerebral Selling

FEBRUARY 10, 2025

By all restaurant measures, Eleven Madison Park in New York City is a culinary juggernaut. It earned The New York Times coveted 4-star rating; one of only five in the city. Less often, however, do I find myself in New York City speaking at an event around the corner from its revered dining room.

Hospitality 161

Hospitality Objectives and Key Results Sales Cold Call 161

Salesforce

SEPTEMBER 13, 2024

If you enjoy leading teams, have a proven track record of closing deals, and excel at problem-solving and building relationships, you may have what it takes to succeed in this key sales role. Key job responsibilities include: Developing sales strategies: Analyzing market trends, reviewing data, and setting sales goals for their teams.

Territory 59

Territory Objectives and Key Results Cross-sell E-commerce 59

Salesforce

JUNE 26, 2025

Phillip Kotler, “Kotler on Marketing: How to Create, Win, and Dominate Markets” Key takeaways : Deliver customer value : Successful marketing revolves around creating and delivering great customer value. This New York Times best-selling book helps you understand the value of creating brands that stand for something meaningful.

E-commerce 52

E-commerce Objectives and Key Results CRM Growth 52

Sales Hacker

MARCH 11, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Cassie Young is a General Partner at Primary Venture Partners, a $1B AUM early-stage venture capital firm in New York that has backed category-defining companies such as Chief, Alma, K Health, Latch, Alloy, Dandy and Vestwell.

GTM 79

GTM Growth X-functional Referrals 79