Martech

JANUARY 4, 2024

Website speed is often seen as the main factor impacting customer conversions. However, speed is just one element that contributes to broader digital friction. Factor fixation Recently, my boss, Ken Goldshvartz, was on The Frictionless Experience podcast to discuss putting website speed into a broader context.

UX 126

UX Hospitality User Experience Conversion 126

Search Engine Land

MARCH 4, 2024

By directing traffic to two webpage variants (or more, in the case of multivariate testing), you can glean which version leads to better outcomes in terms of conversions, click-through rates, time on page, bounce rates or other key metrics. Avoid overloading pages with unnecessary scripts, code and other clutter that can weigh it down.

A/B testing 115

A/B testing UX User Experience Engineering 115

Search Engine Land

APRIL 1, 2024

Your competitors’ pages are ranking well, even though (subjectively) they’re worse. Identifying the problem The key to identifying why your page isn’t ranking is to systematically rule out the other possibilities. Firstly, you need to ascertain if the page is not ranking at all versus not ranking well. But it just won’t rank.

Technique 125

Technique Legal User Experience Represent 125

Search Engine Land

MARCH 5, 2024

Ultimately what you care about is real user experience, but synthetic data can provide a lot more depth to help you understand and improve your page speed. Running a lab-based page speed test is great to analyze the initial load speed of your website. Why is real user data important to improve your Core Web Vitals?

User Experience 113

User Experience Follow-up Start-ups Networking 113

ClickFunnels

JANUARY 28, 2022

Convertri pages indeed load incredibly fast when compared to pages built with other funnel builder apps. One of Convertri’s standout features is its free-form page editor that allows for much more creative freedom than other funnel builder apps. Consequently, if their system goes down, your pages will stay up.

A/B testing 148

A/B testing Launch Price Up-sell 148

Search Engine Land

MAY 2, 2024

The Inspect feature on Chrome (also called “inspect element”) lets you check under the hood of any page or website. Right-click on any page and scroll down to Inspect to see the code with which the site is built. You’ll see the page on the left window and different tabs on the right with all the site’s code. Edit the copy.

Follow-up 116

Follow-up Represent Networking Process 116

Search Engine Land

NOVEMBER 6, 2023

Every thorough migration plan should include a detailed checklist outlining all key areas of technical SEO, content, page speed and performance, analytics benchmarking and more. It should be undertaken instead to avoid the buildup of abandoned and long-forgotten pages that are no longer supported or actively maintained.

CTR 121

CTR UX User Experience Engineering 121

Martech

MARCH 5, 2024

A red flag However, when I scanned the QR code, I was taken to a Microsoft Office 365 Forms page with a URL and UX that weren’t Xfinity-branded. My guess is that the group charged with smoothing out the renewal process is simply trying to move at the speed of business, which the technical and operations folks could not match.

Meeting 95

Meeting Represent Contract UX 95

ClickFunnels

NOVEMBER 15, 2021

You create a landing page for that lead magnet. You drive traffic to that landing page. Here are the two key features that it should have: A landing page builder. The app should make it easy to build a lead magnet landing page. Do you want your landing page to look pretty or do you want it to convert well?

Lead generation 166

Lead generation Price Up-sell Commission 166

Search Engine Land

AUGUST 10, 2023

Dig deeper: Content mapping: Who, what, where, when, why and how Use interlinking to enhance content discoverability Internal link building is fundamental to on-page SEO. ” This helps search engines understand the relationship between your pages and guides your customers to additional relevant content.

User Experience 97

User Experience Engineering Follow-up Up-sell 97

Search Engine Land

AUGUST 2, 2023

. “To help you better understand how recent the information is from these web pages, we recently added publish dates to each link,” Google wrote. Google added will continue “to experiment with new, easier ways for people to find web pages that support information in AI overviews.” ” Why we care.

Engineering 96

Engineering 96

Search Engine Land

FEBRUARY 20, 2024

For example, if a visitor clicks on a button on your website and it takes a second for the updated page content to render, that represents a poor user experience. Just enter a page URL and wait for the test result. The 25-week trend lets you know whether the page is getting better or worse over time.

User Experience 123

User Experience Represent Presentation Process 123

Search Engine Land

JANUARY 19, 2023

All reports listed below should be available to segment by: Market (Locations) Device (Mobile, Desktop) Branded, Non-Branded, Combined Directory breakdown (blog, product pages, category pages, support pages, etc.) Website Keyword rankings from #1-3 spots, #4-11, #11-20 – segmented by page type (blog, product, support, etc.)

CTR 94

CTR Referrals Start-ups Conversion 94

Search Engine Land

JANUARY 17, 2023

Cumulative Layout Shift : is the page stable after rendering, or does content move around? Pages that do well on these metrics rank higher in search results. Use priority hints to speed up your website. By default, all images on a page are loaded with low priority. Run high-quality site speed tests.

User Experience 94

User Experience Start-ups Engineering Clients 94

Search Engine Land

JANUARY 16, 2023

Google Speed Update: New ranking algorithm designed for mobile search. In 2018, Google announced the “Speed Update” – a new ranking algorithm designed for mobile search – would go live later in the year. It applies the same standard to all pages, regardless of the technology used to build the page.

Engineering 94

Engineering Drivers/motivators Retail Conversion 94

Search Engine Land

MAY 6, 2024

Page content (removal/additions). Unintentional website performance changes ( Core Web Vitals and page speed). A 301 redirect communicates to Google that the destination of your page has changed. In some cases, I actually suggest creating 404s to encourage Google to drop low-value pages from its index.

Drivers/motivators 76

Drivers/motivators Meeting Launch Referrals 76

Search Engine Land

JUNE 23, 2023

One often overlooked aspect of website management is managing crawl depth, the level at which search engine bots explore and index a site’s pages. It indicates the number of clicks or steps required for a search engine crawler to reach a specific page from the homepage or any other starting point. Why should you manage crawl depth?

User Experience 102

User Experience Engineering Represent Strategize 102

Search Engine Land

FEBRUARY 28, 2024

Ensure easy navigation through clear menu structures, informative service pages and engaging multimedia elements such as images and videos. Optimize page load times Page load times are critical factors that significantly impact user experience and SEO performance.

User Experience 113

User Experience UX Strategize Engineering 113

Search Engine Land

OCTOBER 10, 2022

Site speed is more important than ever, end users will leave websites if the load time for pages or assets takes more than a couple of seconds, so every moment counts to capture your audience’s attention and maintain your conversion rate. Test your site speed often. WordPress websites and optimization. Google Core Web Vitals.

Education 105

Education Networking User Experience Technology 105

Search Engine Land

SEPTEMBER 1, 2023

But in today’s highly competitive world of SEO, especially with AI, the one who wins is the one with speed. Nonetheless, speed in SEO doesn’t mean just putting out content randomly (although some might say that’s better than having no content go live at all). Essentially, you need to “learn to speak the stakeholder language.”

CTR 134

CTR X-functional Profit margin Contract 134

ClickFunnels

AUGUST 8, 2021

You create a landing page for that lead magnet. You drive traffic to that landing page. Create a landing page. Instead, they focus on just one element of it, e.g. landing pages, pop-ups, etc. Drag-and-drop page editor. A wide variety of proven page templates have been optimized for conversions. A/B testing.

Lead generation 246

Lead generation A/B testing X-functional Price 246

Search Engine Land

SEPTEMBER 6, 2023

Don’t overlook the importance of optimizing your pages for the best mobile experience to maximize your conversions. Short-tail keywords come into play for your product landing pages, targeting users in the buying phase. Identify: The pages that experienced the highest traffic during the previous holiday season.

Click Through Rate 136

Click Through Rate A/B testing Retail Strategize 136

Search Engine Land

DECEMBER 1, 2023

You can also add a Christmas twist to existing pages. Direct people from a holiday-based blog post or content page directly to relevant product pages to help users navigate to the right place and strengthen the importance of those products with internal linking. This is especially useful for an e-commerce website.

E-commerce 130

E-commerce Click Through Rate Strategic planning Pitch 130

Search Engine Land

JANUARY 6, 2023

In one Search Off The Record episode , Martin Splitt, Gary Illyes, and Lizzi Sassman discussed de-optimization – the process of taking a page off SERPs. The goal of deoptimization is ranking the page that is most likely to attract qualified traffic and conversions. . How can you tell if the wrong page is ranking?

Engineering 105

Engineering Commission Niche Conversion 105

Search Engine Land

NOVEMBER 15, 2023

The common response we get is, “But we can’t remove these landing pages because of SEO.” Part of this is due to limited ranking space – when millions of articles compete for the same audience and keywords, only a few will land at the top of search, while the rest sink into the abyss below page one of search results. And you need to.”

Niche 114

Niche Clients Engineering Quota 114

Search Engine Land

JULY 3, 2023

But when optimizing JavaScript-based enterprise websites for site speed, you need more than “best practice.” Improving site speed: Migrating to server-side rendering isn’t always the right answer Imagine going to the CEO (or anyone in senior leadership) and advising them, “We need to change our website to server-side rendering (SSR).”

Finance 73

Finance Engineering Conversion User Experience 73

SalesLoft

MAY 3, 2024

When people are on the same page, more things get done with less effort. With a revenue orchestration platform like Salesloft, the next team member in your process can get up to speed quickly and easily, without having to waste time in internal catch-up meetings or dig through deal notes. This delivers two benefits.

Engineering 52

Engineering Closing Account management Represent 52

Search Engine Land

JANUARY 30, 2024

Here are some key areas to focus on: Use white space to declutter your pages. Focus on your page speed – slow sites lose 90% of leads. Landing pages : If your landing pages aren’t converting, begin A/B testing them. You’ll want to work with a copywriter to optimize and test these pages until conversions rise.

A/B testing 119

A/B testing UX Intrinsic Trust 119

Sales Pop!

APRIL 25, 2024

Write irresistible meta titles & descriptions Meta titles & descriptions are like little billboards displayed on search engine results pages. Improve the loading speed of your page Increasing the loading speed of your site is very important. This way, you will be able to stand out in the crowded space.

Promote 52

Promote Engineering User Experience Education 52

Search Engine Land

APRIL 28, 2023

Google page experience was never a ranking “system” but is still considered a ranking “signal,” Danny Sullivan, Google’s Search Liaison, said this morning. A week ago, Google removed page experience system , the mobile-friendly system , page speed system and the secure site system from its ranking systems page.

Engineering 109

Engineering 109

Search Engine Land

MAY 29, 2023

Popular pages. Quick backs (the number of sessions where a visitor navigated to a page, then quickly returned to the previous page during the selected time period). Additional website performance signals captured by the UET Tag will include: Page latencies (speed and load times). Device breakdown. Starting June 29.

Launch 101

Launch Conversion Engineering Start-ups 101

Search Engine Land

SEPTEMBER 14, 2023

This leaves many of us wondering, “What does it mean for SEO to be scalable today without just adding more pages to your site as fast as you can?” SEO for on-page analysis. Notice that speed is not part of the equation. It is possible to scale without speed. Now for Google Trends data.

User Experience 137

User Experience Legal Engineering Pitch 137

Search Engine Land

DECEMBER 18, 2023

Indexing: Is it clear which pages the search engine should index? Speed: Do your webpages load fast on mobile, desktop and beyond? If you have a large, bespoke website with millions of pages, technical SEO becomes much more important (and troublesome). Page titles: Use keywords naturally within the page title.

UX 136

UX Click Through Rate Engineering Service 136

Search Engine Land

APRIL 26, 2024

Often, pages in a specific directory (e.g., In this case, you can compile a spreadsheet of your biggest winning and losing pages. Review the similarities and differences between these pages to see if you can determine any common factors. You might want to do this specifically on the pages that have lost traffic or rankings.

X-functional 123

X-functional User Experience UX Follow-up 123

Search Engine Land

APRIL 25, 2024

One such challenger is Perplexity, an AI-powered search platform that aims to provide users with summarized answers and cited sources instead of the traditional list of web page links. Allstate takes up pretty much the whole page with their search ad. Perplexity gives the user more of an answer with citations.

Engineering 103

Engineering Follow-up Conversion Start-ups 103

PandaDoc

MARCH 4, 2024

Advantages of VDRs include a secure environment, seamless collaboration and transparency between all stakeholders, and increased deal speed while reducing associated costs. A VDR speeds up and simplifies the due diligence process by conveniently presenting organized data for analysis and risk evaluation in one virtual space.

Strategic partnership 52

Strategic partnership Legal Contract Negotiate 52

Search Engine Land

SEPTEMBER 11, 2023

Even then, 95% of pages don’t enter the top 10 positions within a year, per an Ahrefs study. You’ll need marketing methods that will help you reach your target audience instantly, such as social media ads or other types of paid advertising, and drive them to your website or landing page. Then SEO may not be your best course of action.

Niche 143

Niche Engineering Promote Territory 143