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What Is Product-Led Sales? The Ultimate Guide

Salesforce

Product-led sales is a sales strategy where users experience and engage with a product first often through a free trial or freemium model before sales teams leverage usage data to drive conversions and expansions. Learn more What is product-led sales?

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6 Sales Management Training Programs to Upskill Your Team

Salesforce

Consider user experience and adoption The course, especially if it is all online, should have an intuitive interface that is easy to use and navigate, encouraging rep adoption and minimizing the learning curve. Live, in-person training is only available at the $1,995 enterprise membership for teams.

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Unlocking customer loyalty: 5 core motivations powering personalized marketing

Martech

The company was started by two former University of Pennsylvania roommates, Andrew Kortina and Iqram Magdon-Ismail. Unfortunately, Iqram forgot his wallet in Pennsylvania. By providing thoughtful, personalized experiences, brands can create a feeling of reciprocity. Andrew ended up picking up the tab for Iqram that weekend.

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Business Apologies: What You Should (and Shouldn’t) Do

ConversionXL

Pete Fader, Professor of Marketing at the University of Pennsylvania, shares why in his book Customer Centricity : Not all customers deserve your company’s best efforts. Those apologies often have their origins in lesser mistakes. What should you apologize for? You’ve heard that “the customer is always right.” Not everyone agrees.

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How to Market Matching Gifts in the Donation Process

Hubspot

Goodwill of Southwestern Pennsylvania offers a great example of an email that is tailored to a regular donor. The second paragraph states, “As a valued donor of Goodwill of Southwestern Pennsylvania, you know that your gift supports more than 50 programs and services … We encourage you to take advantage of the matching gift program.”

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The Power of Defaults in Conversion Optimization

ConversionXL

In Pennsylvania, the more expensive option was the default, so a small majority elected to take the cheaper option. Defaults are influential in all areas of life, and they can most certainly be used to nudge users towards desirable options. The other option is less expensive and has no rights to sue. Email Marketing Opt-ins.

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The Future of Revenue Is Agent-First and Agile. You Need a Single Platform to Manage It

Salesforce

Revenue Cloud also offers a modern, intuitive user experience fully embedded in Salesforce. With Revenue Cloud, you can even run your entire revenue process headlessly. Just connect your channels, add your agent on top, and go. But API-first doesn’t mean API-only.

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