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Google updates Merchant Center product data specifications

Search Engine Land

Google’s product data specification requirements guarantee that all product data submitted to the Merchant Center is formatted correctly to optimize success for both Shopping ads and organic Shopping listings. Each year, the search giant updates these specifications in a bid to try and improve shopping on its platform.

Product 119
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6 Microsoft Audience Ads product updates

Search Engine Land

Microsoft Audience Ads has kicked off the fall with a series of new product updates. The tech giant said the purpose of these updates is to help advertisers achieve more results with less effort by helping them to create more engaging ads that are served to a higher-value audience. Why we care. Vertical ads. SUBSCRIBE See terms.

Product 110
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Google Ads updates Cryptocurrencies and related products policy

Search Engine Land

Google is updating its Cryptocurrencies and related products policy to provide clear guidance on the scope and requirements for advertising Cryptocurrency Coin Trusts. Preparing now will avoid any issues when the update takes effect next year. This policy will apply globally to all accounts that advertise these products.

Product 92
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Google algorithm updates 2022 in review: Core updates, product reviews, helpful content updates, spam updates and beyond

Search Engine Land

This year had different stresses accompanying the Google algorithm updates, fewer pandemic stresses, and more recession-related stress. We had ten confirmed Google algorithm updates this year, the same number of confirmed algorithm updates we had in 2021. Google confirmed algorithm update summary. May 2022 core update.

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YouTube updates Product Drops tool for enhanced accessibility and control

Search Engine Land

YouTube is updating its Product Drops feature to improve accessibility and give creators more control. The tool, which enables creators to announce new products during live shopping streams, is also being rolled out to first-party stores for the first time. Click “Create Product Drop” next to the product.

Product 93
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New update to Google’s Dangerous products or services policy

Search Engine Land

In July 2023, Google Ads will update its Dangerous products and services policy to encompass advertisements for items that pose an imminent, proven, and unresolved risk of death or severe bodily harm, particularly if they have been the subject of consumer advisories or product recalls. Violations. What to do. Why we care.

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Google February 2023 product reviews update is finished rolling out

Search Engine Land

Google has confirmed that the February 2023 product reviews update is now finished rolling out. This update announced on February 21, 2023, has officially completed rolling out over a 14-day period. February 2023 product reviews update. This update took 14 days to roll out after it was announced.

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