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Best of SearchBot: Create a blog content strategy to boost SEO

Search Engine Land

You have been hired by a local real estate agent to improve the SEO of their website. You have been hired by a local real estate agent to improve the SEO of their website. Topic Selection: Identify topics that align with the real estate agent’s target audience and address their pain points, questions, and interests.

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3 Instagram video ad tips to captivate your audience

Search Engine Land

Simply adjusting the orientation of a video to fit the vertical format is the easy part; the true impact lies in leveraging the vertical real estate to its fullest potential. You can set yourself apart by approaching the capture of your footage and layout of your edit to strategically exploit the vertical space.

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How an ecommerce site increased commercial monthly organic traffic from 37K to 210K

Search Engine Land

Top Google rankings: Secured top three positions for competitive terms like “electric bike” (246,000 searches) and “eBike” (90,500 searches), boosted by strategic digital PR and a focus on the online audience journey. Thus, this CTR study signifies that ranking higher means more traffic.

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6 link-building myths and truths by Internet Marketing Ninjas

Martech

While they can be the biggest needle mover, you won’t get their full benefit if your website is full of technical errors, has poor content, or has a poor user experience. If you provide a poor user-experience, you’ll unlikely remain there for long. The latter is especially true once your site begins to rank on Page 1.

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6 link-building myths and truths by Internet Marketing Ninjas

Search Engine Land

While they can be the biggest needle mover, you won’t get their full benefit if your website is full of technical errors, has poor content, or has a poor user experience. If you provide a poor user-experience, you’ll unlikely remain there for long. The latter is especially true once your site begins to rank on Page 1.

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The Major SEO Trends of 2020, According to HubSpot's Director of Acquisition

Hubspot

In SEO, everything is anchored in user experience. And that experience hinges on providing the information that a person searches for, in a way that search engines can identify. That’s how search engines provide relevant information to users. Finally, write content to solve for users’ intent. Here’s how we did it.

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The Secrets to Scaling and Growth in Uncertain Times with monday.com Co-Founder and Co-CEO Eran Zinman

SaaStr

They put so much focus on the user experience, and A/B tested everything to make it as easy as possible to get started. Picking Your Core Verticals and Selling Outside of “Tech” 70% of Monday’s customers are non-tech — real estate, banking, construction, and even churches. Was this strategic? And it worked.

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