How Referral Selling Saved the Day When In-Person Was No Longer an Option
Sales Hacker
AUGUST 11, 2021
Selling is about trust. Building trust means understanding your buyer’s business, empathizing with their challenges, and educating them on where you can help. When you’re chasing massive Fortune 500 companies, it’s tough to truly build trust over a video call. We found it in referral selling.
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