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When to Use AI or an Agency: Strategic Choices for B2B Companies

Heinz Marketing

This decision hinges on various factors, including the nature of the task, budget constraints, and long-term strategic objectives. For instance, AI-powered tools can automate email marketing campaigns, sales outreach cadences, social media scheduling, and data analysis, freeing up your team to focus on more strategic initiatives.

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13 Strategies to Shorten Your Sales Cycle

Veloxy

In the world of sales, time is money. This is where the concept of the sales cycle comes into play. A streamlined sales cycle can significantly boost your company’s efficiency and profitability. It can help you close deals faster, increase your sales volume, and improve your bottom line. What is a Sales Cycle?

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Is Outsourcing Sales Right for Your Business?

Sales Pop!

Some businesses struggle to manage a sales team. Sales operations aren’t for everyone. In this piece, we’ll explore what sales outsourcing is and if it’s right for your business. What Is Sales Outsourcing? The goal of sales outsourcing is to improve efficiency while reducing costs.

Represent 231
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Role of a marketing technology manager: Best of the MarTechBot

Martech

Here are the key responsibilities and functions of a MarTech Manager: 1. Integration of marketing technologies: A martech manager is responsible for integrating various marketing technologies, such as customer relationship management (CRM) systems, email marketing platforms, social media management tools, and analytics software.

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Best Partner Relationship Management (PRM) Apps to Manage Partner Programs at Scale

Hubspot

In the same way that founders could never reach their goals without sales, marketing, customer support, R&D, and HR teams, one company standing alone won’t get half as far as one that invests deeply in connecting with other companies in its space. Why is Partner Relationship Management Important?

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3 Ways AI Agents Bridge the Gap Between Remote and In-Office Workers

Salesforce

While agents are most often discussed in customer service or sales scenarios, they’ll be transformative for routine work across the enterprise, as well. These are important, time-consuming things that an agent can do for workers, freeing them up to collaborate with colleagues wherever they may be, and focus on more strategic work.

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22 must-have reports for measuring CRM health

Martech

Knowing where contacts are in their customer journey lets you see whether they should be handed off to sales or further nurtured by Marketing — and how to communicate with them when you do. Optimizing marketing-to-sales handoff Is your marketing-to-sales handoff working correctly?

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