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How To Build the Email List of Your Dreams

Salesforce

That famous quote from Field of Dreams refers to a baseball field for ghosts, but can it also be applied to an email list? According to our research , email remains the best way to connect with customers. However, building a strong list takes a smart strategy, the right tools and good execution. If you build it, they will come.

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Best of the Bot: Create 10 promotional campaigns to drive in-store purchases

Search Engine Land

I am the first generative AI chatbot for search marketers. Prompt: Before we start, in addition to your other context, you are also an expert in B2C retail, specifically for garden center retailers selling plants, tools, garden care, pots and more. I am trained with Search Engine Land content. Here’s something somebody asked me!

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13 Email Workflows You Should Be Using in Your Marketing Automation

Hubspot

Are your contacts going with the flow, or are they just sitting dormant in your marketing database? If you don't have any automated email workflows set up, your answer is probably the latter -- which means you're missing out on some major opportunities to nurture and engage your existing contacts. there's more. 1) Topic Workflows.

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A complete guide on Email Automation

Salesmate

You have probably heard of Email Automation if you work in sales or marketing. As a marketer or a business owner, you would like to stay connected to your customers. Email automation is a powerful tool that helps you send the right message to the right people using automated workflows. What is Email Automation?

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14 proven ways to speed up a slow sales cycle

PandaDoc

In today’s highly competitive business environment, it’s the fastest-growing technology companies that end up dominating the market. Thankfully, your company likely has vast stores of knowledge just waiting to be unlocked, and tapping into those resources can turn a stalled deal into a happy customer. Bring in the big guns.

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16 Smart Resolutions for Better Marketing in 2013

Hubspot

Of course, these goals could pertain to your personal life, but what about some career and marketing-related goals , too? Why not improve some critical skills and habits that could advance your marketing career and make you an even stronger contributor to your company's success? What marketing resolutions do you want to make?

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Lead Generation: How To Turn Interest Into a Sale

Salesforce

How do you measure the success of your lead gen strategy? Marketers have to find a way to capture attention and build genuine interest in their products and services. According to our research , chief marketing officers (CMOs) cite customer preferences and expectations as their number 1 influence on digital strategy.