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Selling Process Or Buying Process?

Partners in Excellence

This is a trick question—but there is a lot of confusion about whether sellers should be focused on the selling or buying process. Some might fairly argue, “We are better aligned with the customer when we focus on the customer buying process.” Yet we know what effective buying processes look like.

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Buying Process Or Selling Process Or Sales Methodology

Partners in Excellence

Recently, I’ve seen a renewed interest or discussions on Buying Process, Selling Process, Sales Methodology. Part is driven by an old article of mine, Sales Process or Sales Methodology. Customer Buying Process: It’s fashionable to say, “We need to align/follow the customer buying process.”

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Selling Process Or Buying Process?

Partners in Excellence

My post yesterday, The Secret To Sales Success , stirred up a twitter discussion about whether there is a Selling Process or if everything is about the Buying Process. Years ago, we sales professionals had the arrogance to focus only on the Sales Process. Let me step back a little. You better get on board!”

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“Will AI Replace Buyers?”

Partners in Excellence

” As usual, it’s the self centered focus too many have about selling. Over 80% of them prefer rep free buying experience. They are engaging sellers later and later in their buying process. We know that buyers are aggressively pursuing digital buying experiences. We know buyers struggle with buying.

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The Best Sales Podcasts to Elevate Your Selling Game in 2024

Veloxy

Expect actionable insights, cutting-edge strategies, and insider knowledge to keep you engaged and selling smarter—all without the fluff. They provide a platform for insights into the sales process and strategies, offering the convenience of learning anytime, anywhere.

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Why You Must First Solve Buying Pain Points in B2B Sales

Iannarino

This sales strategy has been part of B2B sales processes and is practiced by sales reps in many sales organizations. But by rushing the deal to get to the pain points, you break B2B selling and buying. If you fail to address the pain points related to the buying process, you can forget about closing deals.

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Field Sales Enablement: What Is It & How to Measure Success in 2024

Veloxy

Highlighting the enduring significance of in-person interactions in the sales process. This includes having up-to-date info about what they’re selling and being equipped with technology that aids their sales pitches. This allows them to focus more on selling and less on administrative tasks.