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Smart Marketers Acting Stupidly

Partners in Excellence

Before I go any further, I know there are some detractors out there who will claim, “Smart Marketers,” is an oxymoron–something like military intelligence or sales professional (I tossed that in out of a sense of fair play.). I know the CMO and many of the marketing people. It’s gotten somewhat comical.

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When Will We Stop Thinking Our Customers Are Stupid?

Partners in Excellence

I’m beginning to think far too many sales and marketing people think customers are stupid. ” Accompanying the statement was a chart displaying research data looking at the % of revenue influenced by social selling across various industry/marketing groups. But customers are smart! What else could it be? They get it!

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What’s The ROI Of Stupidity?

Partners in Excellence

But underlying each of these are some commonalities–top performers engage buyers differently, they get buyers to think differently, they think and act differently. It’s through smart, motivated people that we innovate, create, improve, change, and learn. No related posts.

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4 Social Media Lessons From the Emma's Pizza Twitter Fail

Hubspot

Emma's Pizza did quite a bit wrong here, and there are some very important lessons that marketers can learn from how the situation was handled. knows what he/she is doing and how to act in social media. What other marketing lessons can be learned from it? Needless to say, the company's initial reaction wasn't exactly apologetic.or

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Mental Models: The Ultimate Guide

Hubspot

This is one of the primary ways that truly brilliant people separate themselves from the masses of smart individuals out there.". To give you an idea of how this theorem might look in the marketing industry, imagine you launched an email marketing campaign four months ago that had a 20% open rate. Fundamental Attribution Error.

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The 10 Most Common Interview Questions (And How to Answer Them Perfectly)

Hubspot

Again, you may find that there are gaps in the skill sets or qualities needed in the role -- but it's better you find out now than six months later when you're back on the job market. This is always a fun balancing act, particularly when you're running away from a job rather than to one. 2) Why are you interested in this role/company?

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7 reasons why your AI content sucks (and how to fix it)

Search Engine Land

Get the daily newsletter search marketers rely on. Problem 4: AI content isn’t optimized well enough for search, either Today, I have the privilege of working with smart, amazing brands. Specificity, FTW! Business email address Subscribe Processing. But ~15-odd years ago? It was the opposite. Shortcuts might work over the short term.

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