Remove the-problem-with-discovery
article thumbnail

The Problem With “Discovery”

Partners in Excellence

For decades, sales people have been taught about the importance of “Discovery.” The thinking behind the discovery process is that once the customer gives us all those answers, we can then undertake a series of activities to position our solutions favorably, and to compete to win the deal. It’s about us.

Pitch 91
article thumbnail

The Problem With Our “Discovery Process”

Partners in Excellence

We’ve all been taught the importance of “discovery.” It’s in the discovery process that we actually figure out what it takes to win–earn the customer’s business. In our discovery, we are, too often, doing it selectively, discovering just what we think we need to start pitching our products.

Process 74
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The Best Open-Ended Discovery Question

Cerebral Selling

When it comes to running high-impact sales discovery, one of the areas so many reps struggle with is asking engaging discovery questions that customers actually want to answer! In my book and on this blog, I’ve spoken about the types of discovery questions that buyers like answering the most (according to science). this year”.

article thumbnail

The Intention of Your Discovery Questions

Iannarino

If the intention of your discovery questions is to elicit a problem so you can sell your "solution," you are not really doing discovery. While there is nothing wrong with asking questions about your client's challenges, this line of questioning doesn't create value for your contacts, as they are well aware of their problems.

Contact 265
article thumbnail

The Commoditization of the Discovery Call

Iannarino

A more modern approach starts with a different type of discovery, one that has not yet been commoditized. It starts by recognizing that you win and lose deals early in the conversation, most critically during the discovery phase. He then asks the client a set of questions designed to get them to confess that they have a problem.

Cold Call 313
article thumbnail

Rediscovering “Discovery”

Partners in Excellence

Discovery” has been an important part of the sales process ever since I started selling (Yes, that was back when we had first chipped a wheel out of stone.) In all our training, we’ve gotten playbooks, done role plays, and learned how to conduct discovery and what questions we should be asking the customer.

Technique 111
article thumbnail

6 Critical Sales Skills I Learned from Being a Research Scientist

Cerebral Selling

Over my academic career, I sat through hundreds of lectures delivered by accomplished scientists describing the discoveries they made in their field. As a salesperson, you might be intimately familiar with your products, services, and the problems you solve. Frame the problem. But I never forgot my scientific roots.