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4 Best Practices for Building a Successful Sales Culture

Anthony Cole Training

We know that there are four things that separate high-performing banks from their peers in terms of their sales and revenue growth. Banks that embrace these four things will almost always outperform the competition. These activities are validated by the Objective Management Groups 30-year history of sales skills assessments across the country.

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Strategies to Turn Your Windshield Time Into a Competitive Advantage (Ask Jeb)

Sales Gravy

If you're in field sales, you know the reality: You spend hours every week sitting behind the windshield, staring at traffic that's moving at the speed of molasses. Whether you're dealing with Atlanta's notorious I-285 parking lot or any other major city's rush hour nightmare, that windshield time is either making you better or making you bitter. Recently on the Ask Jeb segment of the Sales Gravy podcast, Jacob Kimrey asked about helping his field sales team maximize their productivity while stu

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The 2026 Sales Team: 50% Humans, 50% AIs. All 1 Team.

SaaStr

We’ve already seen something happen in support. You can’t automate 100% of support with AI yet. At least, not reliably. But you can automate 30%-40% of support for real … with top 10% CSAT. So what does that mean for inside sales? Probably something similar by 2026. A 50/50 Sales Team. 50% of your team are humans. 50% are AI. At least for SMB and more routine mid-market sales.

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On Insularity

Partners in Excellence

We live in overlapping circles on “Insularity.” Our families, friends, communities. Our teammates, functions, organizations, industries. These insular communities provide us different levels of security and comfort. From a professional point of view, they are made up of people doing similar things, facing similar issues/challenges. While we may compete with each other in the markets, we learn from each other, see differing approaches, sometimes seeing new opportunities.

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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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Evaluate LLM Agents for Enterprise Applications with CRMArena-Pro

Salesforce

Were in the midst of a digital agent revolution where AI is no longer just supporting tasks, but actively driving business processes, from handling service requests to closing complex B2B sales deals. Enterprises across industries are starting to deploy AI Agents at scale, moving beyond simple chatbot interactions to more sophisticated workflows. Todays AI agents are often single-task specialists a service agent that summarizes conversations, or a sales assistant that suggests next-best action

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Why Your Sales Conversations are Missing the Mark (and How to Fix Them with One Simple Shift)

SalesProInsider

Lets face it. Todays prospective clients are more time strapped, distracted, skeptical, and overwhelmed than ever. During prospect conversations you, as a financial advisor, may find yourself feeling hurried to rush and quickly share all the value you bring, hoping it will click for your prospect. But heres the truth: The key to better conversions isnt moving fasterits slowing down.

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Dear SaaStr: We Have a Ton of VC Interest But Are Profitable. Should We Still Raise?

SaaStr

Dear SaaStr: We Have a Ton of VC Interest But Are Profitable. Should We Still Raise? Summary thoughts: Yes, if your balance sheet is weak. Yes, if your gut tells you you need it. Not just want it. But — Probably No if your balance sheet is strong and you’re not sure where to deploy it. Many founders end up regretting taking capital they didn’t need in the end.

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Rethinking AI For Innovation, Not Automation

Partners in Excellence

I’ve been on a tear this week, talking about AI. I’m so excited about it’s potential, yet I get so frustrated about too many of the current use cases. We are obsessed with how many tasks can be automated by AI, freeing up our time. Without a doubt, AI can have a huge impact on how we spend our time, offloading meaningless tasks. (As a sidenote, so much of the early results of these efforts, don’t seem to show improvements in results, at least in our GTM strategies.).

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Why Top Sales Performers Use AI as Their Secret Weapon

Sales Gravy

AI isn't here to replace you; it's here to boost your game. Used wisely, AI can be your secret weapon. AI is everywhere: in social selling, content creation, automation, to say the least. Here's the double-edged sword: If you're trying to outsource everything to AI, you won't last. If you're stuck in the old ways, refusing to adapt, you'll get left behind.

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How sales, training, and revops leaders use learning analytics to boost results

Highspot

Key takeaways Learning analytics connects training investments directly to business results, helping teams prove impact and make faster, smarter decisions. Sales enablement, training, and RevOps teams can leverage analytics tools uniquely. 61% of high-performing organizations actively monitor performance metrics , while less than one-third of low performers do.

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Automation, Evolved: Your New Playbook for Smarter Knowledge Work

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

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Full AI Keynote – Shane Gibson Speaker on Sales and Sales Leadership with AI

Closing Bigger

By Shane Gibson Keynote AI Speaker and Sales Author This is podcast is my full AI Sales Keynote that I delivered in Montreal, Quebec (Canada) at the MicroAge Innovation Conference almost a year ago. This conference was a business growth focused conference for IT Channel MSPs and MSSPs across Canada. There’s a few stats that needed updating but I decided to share it with my podcast listeners anyway.

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Top SaaStr Post of the Week: The Great AI Reset, OpenAI to Hit $12.7 Billion in Revenue, The 250,000 Customer Club

SaaStr

Top Posts You May Have Missed: #1. The Great AI Reset: Its Time to Refound Your Start-Up. Now. #2. OpenAI to Hit $12.7 Billion in Revenue This Year. But Wont Be Profitable Until $125 Billion in Revenue #3. The 250,000 Customer Club: How HubSpot and Monday Both Created SMB+ Empires #4. The Bar Today for a Series B #5. Dear SaaStr: How Do I Become a Great Sales Rep?

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There Is NEVER “Just One Way!”

Partners in Excellence

I see so much talk about GTM, selling, marketing, customer service strategies. Too many claiming, “We have found the way… ” Others saying “Here is the playbook for your GTM strategy… ” In some sectors, like SaaS, we’ve seen many organizations struggle and fail by implementing the “SaaS GTM model.” The SaaS PLG motion differs from the SaaS individual/team focus which differs from SaaS technologies that can only be implemented on an enterprise

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How I get fired up for my cold calls, insights from my 18 years in sales (+ tips for reps)

Hubspot

When I was in 5th grade, I was voted Most Reserved in the yearbook at Dewey Elementary School in Cherry Hill, NJ. I had just moved back to Jersey after bouncing around SoCal. I was a shy kid, nervous about making new friends. No one would expect me to go into sales, a field thats all about forging new relationships. Yet, I started my career in sales at 19 years old.

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Get Higher-Quality B2B Leads That Convert!

B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.

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Beyond the echo chamber: Reimagining go-to-market impact

Highspot

Reflecting on my 25+ years leading revenue organizations, one thing has remained constant: the pressure to deliver consistent, predictable growth. Yet for much of that time, the concept of enablement has occupied a curious place in the business lexicon, important, certainly, but often misunderstood. Enablement was a well-intentioned category, championed by many leaders, myself included.

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Why your best marketers might be working for me

Martech

Side giggers are getting more attention and are growing in number. Platforms like Fiverr, Upwork and others let them easily find side projects, earn a little extra income, practice their craft and/or feed their passions. Over the last seven years, I’ve spoken with (and hired) many side giggers, freelancers and independent contractors.Here’s what I’ve learned about fully employed people looking for a side gig, why they aren’t satisfied with their day jobs and how you, as a

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3 Ways I’ve Changed Venture Investing at SaaStr Fund

SaaStr

So I’m mostly made good investing decisions. My first VC investments were Pipedrive ($1.5B cash exit to Vista), Algolia (IPO candidate), Talkdesk ($10B last round, IPO candidate), Salesloft ($2.3B cash exit to Vista). And I have a few rocketships in the next batch, from Gorgias to RevenueCat to $1B+ Owner and more. A huge congrats to @RevenueCat to adding $50m at a big valuation increase to its Series C!

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Mastering MAP Policy: The Beginner’s Guide

TrackStreet

Lets face it, manufacturing and selling goods isnt what it used to be. Todays brands face unique challenges in maintaining price consistency, protecting brand integrity, and nurturing strong relationships with their diverse network of resellers. Thats where MAP policy comes in. But what is a MAP policy, and what are the benefits? How does it differ from manufacturers suggested retail price (MSRP) or a unilateral pricing policy (UPP)?

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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The New York Times signs AI licensing deal with Amazon

David Meerman Scott

The New York Times Company and Amazon announced yesterday that Amazon is licensing editorial content from The New York Times, NYT Cooking , and The Athletic for AI-related uses. This is an exciting development in the world of AI where many sources of paid content have been stolen to train AI.

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Building a high-performing channel ecosystem

Highspot

Imagine if you walked into the office one morning and, all of a sudden, were expected to build and deliver a compelling presentation about a new, company-wide initiative that, before that moment, you had never even heard of. What would you be feeling? Panic is probably an understatement. Unfortunately, thats the exact scenario that partner sellers often find themselves in.

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Turn disconnected insights into action with a lifecycle-driven strategy

Martech

Managing a customers experience throughout their complex journey is challenging. Interests and behaviors do not work in straight lines, and too often, the insights we capture are out of date before we share them. With customers demanding ever-more relevant and timely interventions, marketing teams are simply losing the connection. The problem: When traditional approaches fall short Traditional campaign influence makes it difficult to explain the nuances of how marketing impacts contacts and lead

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The Wild Ride of Informatica: 32 Years, 2 IPOs, to $8 Billion Acquisition by Salesforce

SaaStr

Informatica acquired for $8 Billion! Boom!! But founded … in 1993! First IPO in 1999 First acquisition for $5.3 Billion in 2015 Second IPO in 2021, $10 Billion market cap Salesforce acquires them in 2025 for $8 Billion Man, it's a journey pic.twitter.com/Lmi9NPQbj6 — Jason SaaStr.Ai Lemkin (@jasonlk) May 27, 2025 Salesforce just agreed to finally acquire Informatica for $8 Billion after trying for some time.

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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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The Rich are Getting Richer: Does That Apply to Salespeople?

Understanding the Sales Force

Last week on LinkedIn, I reposted a link to an oldie but goodie – an article from 2017 where I showed that top salespeople were 2800% better at changing the conversation than the weakest salespeople. In the comments, Ted Gulas asked if, since 2017, the percentage of salespeople who need to be liked has changed. I did some research and responded with: “In 2017, 79% of the top salespeople did not need to be liked compared with 84% from the 2025 data.

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How to Spot, Re-engage, or Replace Underperforming Reps in 2025

Salesfolks

Sales leaders must look in the mirror and ask: Are we creating a culture where excellence is sustainable? Where feedback flows freely? Where purpose is part of the pitch? Quiet quitting isnt just a talent challenge. Its a trust challenge. The best teams solve it with empathy, clarity, and yesaccountability.

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Is Your Brand Invisible to AI? The New Rules for B2B Marketing

G2

AI is revolutionizing B2B marketing, reshaping SEO, and influencing buyer behavior. Learn how to adapt your strategies to get ahead in an AI-driven world.

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Nearly two-thirds of businesses say email deliverability is hurting revenue

Martech

Businesses spend an average of26.6% of their marketing budget on email, but many arent optimizing for inbox placement, according to a report from Kickbox. Nearly two-thirds of businesses (64.6%) say inboxing issues have directly impacted revenueor customer retention, the report found. Kickbox found spam filtering is the top inbox barrier for 60.3%of businesses, making it the most urgent challenge for marketers to tackle.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Dear SaaStr: Our Champion Left The Company. How Do I Ensure a Shaky Deal Doesn’t Collapse?

SaaStr

Dear SaaStr: Our Champion Left The Company. How Do I Ensure a Shaky Deal Doesn’t Collapse? When your champion leaves, youre essentially starting from scratch with the account. Youve lost your internal advocate, and now you need to rebuild trust and prove value to the new stakeholders. Heres how you can stabilize the deal and prevent churn: Treat it like a brand-new deal.This is critical.

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Don’t Let AI Make You Lazy: Leadership Still Matters Most

Membrain

The world of B2B sales is no stranger to hype. Every year brings a new silver bullet. This year, its AIagain. As sales leaders, were encouraged to believe that AI will not just optimize our pipelines but redefine what it means to sell. But heres the hard truth: most are falling for the same old trap: mistaking tools and information for transformation.

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From Policy to Profit: Tariff Simulation Makes a Big Impact at ATD

The Advantexe Advisor

As part of Advantexes tradition at ATD, we like to feature a special business simulation designed just for conference learners. Something timely, relevant, and hands-on. This year, we introduced a new experience focused on a hot-topic business challenge: tariffs. Rather than just talking about simulation-centric learning, we invited attendees to experience it through a scenario that put them in the role of a decision-maker responding to a sudden surge in global tariffs.

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Salesforce's $8B Bet on Informatica Signals the Dawn of Reliable AI Agents

G2

Salesforce's $8 billion acquisition of Informatica combines robust data management with AI agent platforms to solve enterprise reliability challenges. Learn how this strategic deal could accelerate autonomous AI adoption.

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Maximizing Profit and Productivity: The New Era of AI-Powered Accounting

Speaker: Yohan Lobo and Dennis Street

In the accounting world, staying ahead means embracing the tools that allow you to work smarter, not harder. Outdated processes and disconnected systems can hold your organization back, but the right technologies can help you streamline operations, boost productivity, and improve client delivery. Dive into the strategies and innovations transforming accounting practices.