Heinz Marketing

OCTOBER 22, 2021

By Lisa Heay , Marketing Planning Manager at Heinz Marketing. The marketing technology landscape is changing rapidly. Shameless plug] One of our favorite podcasts is Sales Pipeline Radio , hosted by Matt Heinz, President, Heinz Marketing. There are a plethora of events out there, across every industry and niche.

Pipeline 122

Pipeline B2B Niche Technology 122

ConversionXL

SEPTEMBER 10, 2021

Product leaders often believe it’s cheaper to buy software than build it. In this post, we’re sharing a build vs. buy framework to help you consider the opportunity costs and make an informed decision on whether to buy software off the shelf or build a custom solution. But that’s not always the case. The scope of the project.

Technology 96

Technology Technology Launch Transportation 96

Search Engine Land

AUGUST 11, 2023

Looking at one person’s perspective of covering the “interestingness” of these products is a unique way of understanding their history. mid-2015 up until May 2020, when there was another sudden decline. While posts devoted to a particular company are fairly rare, Schwartz has covered data studies and product announcements.

Engineering 98

Engineering Follow-up Start-ups Niche 98

SaaStr

NOVEMBER 19, 2019

WebPT achieved 30% market share and transformed an entire vertical with a purpose-built solution in a tech-averse industry. Learn what it takes to create your own category, achieve scale in a niche SaaS vertical and how it requires more than just discovering an unmet need. Join us at SaaStr Annual 2020.

Closing 66

Closing Customers Niche Cross-sell 66

SaaStr

JULY 29, 2022

The product’s $20 to $30 a month. We’ve been in the consumer market for a very long time. And we’re about to add basically a team collaboration tier on top of the product. One, if you have good examples of companies who did both single player and multiplayer in the product that worked really well.

Price 82

Price Product Start-ups Niche 82

SaaStr

AUGUST 12, 2022

Have revenue, but early, so like 50K ARR after two months of charging for a product. And especially for a very horizontal product picking a vertical, how much money do you need to actually really go start a proper product-led growth experience, because you got to do investments at the top of the funnel. Jason Lemkin: Yeah.

Price 74

Price Pipeline Meeting Growth 74

Hubspot

DECEMBER 17, 2020

Stores and websites aren’t a mishmash of products with no discernible organization for a reason. They also want to know they are in good hands when it comes to the product category they’re exploring — whether that’s kitchen tools, breakfast cereals, or winter coats. What is a product category? Fenty Beauty. Image source.

Product 101

Product Retail Campaign Sports 101

SaaStr

SEPTEMBER 13, 2020

To say that 2020 has been unusual, and unprecedented, and momentous would all be understatements. Coincidentally, SaaStr Annual was slated to be February 5th, 2020 this year, where we were going to reveal that the cloud had passed the one trillion market cap mark, which was exactly one year after the SaaStr Annual 2019.

Non-Profits 61

Non-Profits Strategize Trust Growth 61