Remove 2021 Remove Customer Relationship Management Remove Service Remove Technology
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Salesforce reportedly close to deal for Informatica

Martech

Informatica, founded in 1993, offers subscription-based data management services and helps automate tasks for more than 5,000 active customers, according to its website. Informatica went public again in 2021. It was taken private in 2015 for about $5.3 billion by a consortium that included Permira and CPPIB. Why we care.

Closing 78
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The Best Lead Generation Software Options For Your Business

ClickFunnels

A lead is a potential customer who has: Expressed an interest in your product or service. Alternatively, a lead can be someone who has not given you their contact information but has expressed an interest in your product or service once you reached out to them. A custom content delivery network (CDN) that guarantees 100% uptime.

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What is CRM and how does it support marketing?

Martech

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. These solutions are designed to help sales and service agents communicate with customers more effectively. Customer segmentation. Automated data entry. Process scaling.

CRM 96
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Focus On People and Invest in Tech — And More Predictions for Growing Businesses

Salesforce

Spoiler alert: it’s all about focusing on the people who make your business go — employees and customers alike — and investing in technology to support them. Bureau of Labor Statistics, 4 million Americans quit their jobs in July 2021, followed by another 4.9 Growing businesses will continue to accelerate technology investments.

CRM 98
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ERP vs. CRM: Why Your ERP Shouldn’t Be Your CRM

Spiro Technologies

While enterprise resource planning (ERP) systems are effective tools for managing business operations, inventory management, and other functions, they can’t provide the visibility needed to properly manage customer relationships. As Citibank found out in 2021 , bad user interfaces can be costly.

CRM 52
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Pega addresses accelerating business complexity

Martech

As this year’s virtual edition of PegaWorld iNspire kicks off, the CRM and BPM platform released a report on challenges created by the “complex intersection of technology and the modern workforce” arising from digital transformation. A broad adoption of “as-a-Service” business models. Why we care.

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5 Traits of Game-Changing Chief Revenue Officers

Salesforce

How can we target the right customers at the right time (and on the right channel) for upsells and cross-sells? To answer these questions, many CROs turn to customer relationship management (CRM) software to bring every team — and every team’s data — together around the same customer view. The great resignation.

Gaming 59