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Salesforce reportedly close to deal for Informatica

Martech

Informatica went public again in 2021. The deal would add to Salesforce’s cornucopia of abilities, arming it with powerful data managing tools and more AI technology. Dig deeper: MarTech’s CRM experts to follow The deal would be Salesforce’s largest since it bought Slack in 2021 for $28 billion. Why we care.

Closing 78
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The Best Lead Generation Software Options For Your Business

ClickFunnels

Customer relationship management (CRM) integrations with apps like HubSpot and Salesforce. A custom content delivery network (CDN) that guarantees 100% uptime. Because our focus is on helping our customers build sales funnels that make money! It’s that simple. Integrations. The app’s #1 strength is its speed.

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What is CRM and how does it support marketing?

Martech

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. These solutions are designed to help sales and service agents communicate with customers more effectively. Customer segmentation. Automated data entry. Process scaling.

CRM 96
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Replacement Survey: The top 5 solutions replaced

Martech

In the 2021 and 2022 surveys, we see something like one in five respondents saying they installed new marketing automation or CRM tools — a remarkable figure, given the likely complexity of such projects. SEO and email are runners up. We’re betting on the increased importance of digital engagement with audiences.

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ERP vs. CRM: Why Your ERP Shouldn’t Be Your CRM

Spiro Technologies

While enterprise resource planning (ERP) systems are effective tools for managing business operations, inventory management, and other functions, they can’t provide the visibility needed to properly manage customer relationships. As Citibank found out in 2021 , bad user interfaces can be costly.

CRM 52
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MarTech Replacement Survey finds marketing transformation is accelerating

Martech

The first MarTech Replacement Survey in 2019 showed just how frequently marketing organizations replaced technology. We know that many digital-first businesses thrived during the pandemic, but questions remained about how the disruption of the past year-and-a-half affected marketing technology decisions.

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Why account-based marketing continues to grow

Martech

A wide variety of technologies enable ABM strategies, and ABM tool vendors are benefitting from spending increases. In the previous version of this report, ITSMA said 61% of B2B marketers planned to add technology to automate their ABM processes. Still, challenges remain.

B2B 118