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Google search antitrust trial updates: Everything you need to know (so far)

Search Engine Land

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. Google credits its 90% market share to being a superior platform (Sept. Google ‘hid and destroyed evidence’ (Sept.

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Highspot’s Customer Growth Surges as Companies Turn to Enablement to Drive Sales Productivity

Highspot

Over the last year, Highspot connected more than 12 million salespeople, channel partners, services reps and customers in digital sales experiences, representing a 50 percent increase in platform usage from the previous year. Germany and northern Europe; opened offices in France and the Australia and New Zealand markets.

Growth 98
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This day in search marketing history: January 26

Search Engine Land

LinkedIn’s self-service PPC ad offering launched in beta in July 2008 under the name LinkedIn DirectAds. Microsoft Advertising now offers Filter Link Extensions 2021: Filter Link Extensions gave advertisers more visibility and the opportunity to tell customers more about their business offerings.

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This day in search marketing history: March 11

Search Engine Land

In 2008, display advertising represented about 32% of total US online advertising (roughly $6.7 Google Search Console rich results report updated 2021: Google tweaked some of the job posting structured data requirements and also how it checked the validity of FAQ and Q&A structured data. The deal was first announced April 13, 2007.

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The Google anti-trust trial: A deep dive into the details

Martech

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. 12 John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product.

Trust 78
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What Are the Most Lucrative Ecommerce Niches in 2020?

Hubspot

However, the new normal we’re all living in also represents an opportunity for ecommerce. Most companies do not have the resources to fight for a market share in numerous different spaces. Therefore, choosing a niche means you can focus on a specific market group with less competition.

Niche 89
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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

Defining your brand’s building blocks with product marketing. Product marketing is responsible for securing the company’s positioning, messaging, and value proposition. Once identified, it will ensure these functions are represented in everything the company does. We’ve proven that we can build great tools.

Product 110