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You Can Make Holiday Shopping Easier: 4 Tips for Retailers

Salesforce

Here’s what you can do to get your online and brick-and-mortar channels ready for the 2022 holiday shopping season. Check out our tips for making shopping easier than ever in the 2022 Holiday Planning Guide for Retailers. In fact, in the second quarter of 2022, mobile accounted for 71% of traffic share and 61% of total order share.

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How to tell a story with data and elevate your client reporting

Martech

Learning how to tell a story with data is an important skill for proving your value to your clients; it’s how you earn their trust, sell them on your services, and get repeat business. Examples of a pie chart, table, and histogram from The 2022 Outlook for Digital Marketing Agencies. First, start with the audience you’re presenting to.

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How to manage and optimize local listings for SEO

Search Engine Land

Up to 87% of consumers relied on Google to evaluate local businesses in 2022. Imagine a searcher trying to visit your store based on old address information or calling an out-of-service phone number. Best practices include: Showcasing different angles of both the exterior and interior of your business. Hours of operation.

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Should Your Business Invest in Technology Now?

Salesforce

They have a different view of normal and how to use your products and services,” said Guive Balooch, global VP of L’Oreal’s technology incubator. They photographed cars from all interior angles (with suitcases, kayaks, drywall, mannequins, and more) to illustrate cargo and passenger capacity.

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I Took a Deep Dive Into Trend Forecasting: Here’s What I Learned [+ Expert Tips]

Hubspot

Some trend forecasting should occur before starting a business or launching a new product or service. As you’d expect, demand for products like “AI Computers” is up and growing since 2022. If you know how consumers look for your product or service, you can create a plan to better serve them. Forecast trends using free tools.

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This day in search marketing history: March 24

Search Engine Land

Also on this day Google Maps blocked 100 million abusive business profile edits in 2021 2022: Less than 1% of the content viewed on Google Maps was fraudulent or abusive, Google said. Wait… Google Banned BeatThatQuote Again! So Now Google Thinks Everyone Should Care About Chinese Censorship?

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Teaching writers when and how to use generative AI to create helpful content

Search Engine Land

30, 2022, OpenAI launched ChatGPT, a groundbreaking AI chatbot that can understand and generate human-like text. 19, 2022, helpful content: Is created for a specific audience : Do you have an existing or intended audience for your business or site that would find the content useful if they came directly to you? As he explained on Aug.

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