Search Engine Land

OCTOBER 23, 2023

. “Demand Gen campaigns combine image + video ads in one place and can be used to drive conversions, site visits and actions like sign-up and add-to-cart across YouTube, Discover and Gmail,” Google Ads Liaison Ginny Marvin explained in a thread on X. It began testing in March 2022.

E-commerce 127

E-commerce Launch Campaign Retail 127

Search Engine Land

AUGUST 16, 2023

If we can define the dynamic sitemap route based on the website’s content using a function like get_dynamic_urls() , we should be able to retrieve all URLs. Also, it’s important to note that Google’s John Muller stated on X (previously Twitter) that having an XML sitemap is a “minimal baseline for any serious website.”

X-functional 90

X-functional Engineering Launch Follow-up 90

SaaStr

MAY 16, 2024

2022 was a knife falling in terms of public companies. Twitter, now X, has changed drastically. For some, if your product ACV is relatively low and efficiency matters, it could be the difference between having a sales function and nothing. Jason says folks in tech today are the unhappiest they’ve ever been. 2021 was the boom.

B2B 93

B2B Angle X-functional Trust 93

SaaStr

NOVEMBER 8, 2023

The whole thing falls apart if you have a vision as a founder or functional leader and the people underneath you don’t believe the same things. This is a common mistake founders make — getting a new Head of X when you get to a certain point in business, missing a sales number, the product isn’t what you want, there’s too much churn, etc.

X-functional 94

X-functional Contract Growth Quota 94

SalesLoft

MAY 14, 2024

With much of sales forecasting done in spreadsheets, incomplete data, lack of true pipeline visibility, it’s no wonder according to the 2022 Gartner State of Sales Operations and Revenue Operations Survey that 67% of sales operations leaders agree that creating accurate sales forecasts is harder today than three years ago.

Sports 52

Sports X-functional Pipeline Sales 52

SaaStr

APRIL 2, 2023

Mistake: On the other hand… not betting on the team that got me there “Everything will be fine once we get a new head of [X]” -every startup CEO ever (also me, frequently) When you launch a company, the initial team is usually whoever you can get. For this one deal, we just need to do X. To run a startup, you have to make bets.

X-functional 105

X-functional Clients Growth Start-ups 105

SalesLoft

SEPTEMBER 12, 2023

Identify signals and risks: Patterns and X-Ray tracking of keywords are crucial buying signals. In fact, many CI customers are opting for core functionality over more advanced features because they can accurately predict team adoption and drive utilization by incorporating the technology into existing jobs to be done.

Conversion 52

Conversion Objectives and Key Results X-functional Technology 52

SalesLoft

SEPTEMBER 12, 2023

Identify signals and risks: Patterns and X-Ray tracking of keywords are crucial buying signals. In fact, many CI customers are opting for core functionality over more advanced features because they can accurately predict team adoption and drive utilization by incorporating the technology into existing jobs to be done.

Conversion 52

Conversion Objectives and Key Results X-functional Technology 52

Hubspot

DECEMBER 23, 2022

In 2022, 29% of salespeople reported that improving sales process efficiency was their top goal, according to HubSpot research. HubSpot’s 2022 Sales Strategy Survey found that 18% of salespeople cite a lack of high-quality leads as their top challenge. Prospect monitoring functionality. See common benefits below. What Users Say.

Prospecting 76

Prospecting X-functional CRM Contact 76

Heinz Marketing

OCTOBER 22, 2019

trillion in 2022. Even though IT may have the heaviest lift when undergoing digital transformation, a cross-functional team should be involved from the definition stage through implementation. The post Digital Transformation X Customer Experience appeared first on Heinz Marketing. Get the right people involved.

Customers 47

Customers X-functional Technology Technology 47

Sales Pop!

SEPTEMBER 28, 2021

Voice assistants (Amazon Echo, Alexa, Alice, Google Home), thanks to their upgradable functionality, are becoming personal shopping assistants: from finding a product in online stores to buying it with voice control. Voice shopping is projected to grow to $40 billion by 2022. Integration with Google Analytics.

Retail 52

Retail Growth X-functional Cross-sell 52

SaaStr

DECEMBER 28, 2022

— Jason Be Kind Lemkin  (@jasonlk) December 28, 2022. Roughly, once you (x) have an established brand, and (y) have a marketing engine that is working, and (z) most importantly, once demand gen has finally become somewhat routine … you’ll need a CMO. Bring up your objections, respectfully. Maybe a VP of Marketing.

X-functional 26

X-functional Growth Follow-up Strategize 26

ConversionXL

JUNE 19, 2018

You would probably find 6-7 functionally identical apps for every idea. Impact = Reach x Relevance x Frequency. Voice shopping estimated to hit 40 million dollars by 2022 in the UK and US. Focus on upsells, cross-sells and personalization when the conversion rate is already very high. Acquisition. Monetization.

A/B testing 103

A/B testing Cross-sell X-functional Growth 103

SaaStr

APRIL 30, 2022

In the run up to SaaStr Europa 2022 in Barcelona on June 7-8 , we’re taking a look at some of the top all-time SaaStr Europa sessions. Join us at SaaStr Europa 2022. Just to say a little bit more about this, if you look at the sales functions are structured. He knows his cost item, his cost line, and his PNL is gonna be X.

Price 94

Price Launch X-functional Contract 94

Hubspot

OCTOBER 1, 2021

As 2022 approaches and we move further into the new decade, some key CRM trends will shake up the industry as we know it. CRM Trends for 2022. As a tech trend for 2022, teams will increasingly wonder: why do we pay for App A when App B can now tick that box and more? AI is becoming a key part of CRM systems. Manufacturing.

CRM 82

CRM Objectives and Key Results X-functional Pipeline 82

Search Engine Land

APRIL 12, 2023

Profile link In April 2022, LinkedIn announced that all Creators can add a link to the “Introduction” section on their profiles. Your call to action should sound like this: “For x services, send me a message [on my website/through LinkedIn/through this link].” Maybe there's potential to work together.

Real Estate 118

Real Estate Clients Networking Follow-up 118

SaaStr

JULY 15, 2022

And the way you get it is whether it’s outbound, generally inbound events or whatever, solve a 10 X pain point, solve a unique pain point that a large enterprise has that other vendors don’t provide. So again, we could use it for any function. But if you have a 10 X solution to a core problem, just market it in the US.

Growth 95

Growth Cross-sell Start-ups X-functional 95

SaaStr

AUGUST 7, 2020

Since March 15th, was there a trigger point where maybe I had a project that I was talking to Coupa, it might be a 2021, 2022, 2023 long term deployment because you have many enterprise customers. You can see it right behind you going across the bridge but can you see 10 X? It’s almost a step function. But what is this?

Price 59

Price Retail X-functional Healthcare 59

SaaStr

AUGUST 26, 2022

As SaaStr Europa 2022 drew to a close, attendees took one more opportunity to ask Jason questions about topics like how to navigate the current market, the future of work, playing in a crowded space, and hiring your first VP of Sales. X this year. You don’t have to do every single function to still get a customer.

Quota 82

Quota Growth Product Closing 82

SaaStr

JULY 8, 2020

Jason Lemkin: So, traditionally in normal and good times, there is a sort of very slow-paced pressure as a VC, which is to do X deals a year. It’s too much of a forcing function. There’s many types of pressure. I will say, for what it’s worth, I don’t… Like you said you read more of the emails today.

Pitch 63

Pitch Start-ups Up-sell Technology 63

Hubspot

NOVEMBER 9, 2023

Despite dating all the way back to the MySpace era , marketing on X (formerly called Twitter) is still untouched for many businesses. Compared to other platforms, X has an intimidation factor. Behind its mysterious gestalt lies an enormous sea of opportunity for brands who learn to use X for marketing and sales.

X-functional 72

X-functional Sell Networking Follow-up 72