SaaStr

AUGUST 29, 2022

If you haven’t already, sign up here for tickets before we sell out. VC State of the Market with SaaStr’s CEO and Cowboy Ventures : Hear from SaaS VC legend, Aileen Lee , and SaaStr’s CEO Jason Lemkin on the current state of VC and what you need to know for 2023 and beyond.

GTM 113

GTM Growth B2B Territory 113

Highspot

DECEMBER 19, 2024

Forresters 2023 B2B Sales Survey reveals that while 63% of sales leaders expect digital buying behaviors to have a significant impact on their business in the next two years, only 37% are prioritizing digitizing the buyer journey. The challenge for B2B companies is balancing these expectations with the financial impact of delivering them.

GTM 52

GTM Niche B2B Sales 52

Sales Hacker

OCTOBER 2, 2024

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. Just between 2023 and 2024, the field grew by 28%. AI is here, and it’s transforming how we sell.

GTM 113

GTM Sales Pipeline Growth 113

Martech

JULY 25, 2022

Before we get into who is competing in this race, let’s talk about the “why” behind the positioning battle underway for the minds, hearts, and wallets of the B2B go-to-market (GTM) teams. And it’s even more true today as the buying-selling environment is quickly evolving, becoming far more dynamic and complex. Processing.Please wait.

B2B 114

B2B GTM CRM Technology 114

SaaStr

SEPTEMBER 29, 2023

Any startup in any reasonable category likely has dozens of competitors, and Altman believes the best strategy to compete in 2023 and beyond is multi-product. For Lattice, you maybe onboarded the company, set them up with goals, and do 1-on-1s with a manager to go through a quarter and get feedback. Who is going to do the selling?

Product 113

Product GTM Cross-sell Commission 113

SaaStr

MARCH 6, 2023

The marketplace in 2023 prioritizes emerging technology and instantaneous communication. B2B founders and sales agents feel pressured to keep up with the rapidly evolving market. The state of B2B sales in 2023 Before creating a dynamic strategy, it is essential to understand the current state of B2B sales.

B2B 98

B2B Growth GTM CRM 98

Sales Hacker

SEPTEMBER 2, 2023

Thanks for reading The GTM Newsletter! Share Alright, AI continues to be the biggest talking point of 2023 ( are we sick of talking about it yet? ) – with every SaaS company on the face of the earth looking to experiment with some kind of AI integration into their software; It’s become quite apparent that less is more in today’s world.

GTM 95

GTM Negotiate Pipeline Contract 95

Martech

JUNE 25, 2024

Armies of business development reps and sales development reps (popularly known as BDRs and SDRs) reach out across the globe every day, trying to drum up business for B2B companies. Users can set up a “waterfall” approach to data enrichment, telling Clay which sources to try first, then second and so on.

GTM 107

GTM Contact B2B Technology 107

Sales Hacker

MARCH 1, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. Join us at the gorgeous Proper Hotel in Austin on May 15-16 and hear how the top SaaS companies are leveraging partner ecosystems in their GTM motions aka Ecosystem-Led Growth. Austin’s F1 track.

GTM 88

GTM Launch B2B Lead generation 88

SaaStr

OCTOBER 4, 2024

Not only is Klaviyo a rocketship but also the first to IPO in over 2 years (since December 2021) when it went public in September of 2023. They initially tried to sell to other startups on the basis that Klaviyo could help you with your customer marketing. It was game-changing for thousands of businesses on spreadsheets.

E-commerce 122

E-commerce Product Customers Niche 122

Hubspot

NOVEMBER 16, 2023

I sat in the virtual crowd at INBOUND 2023, eagerly absorbing the keynote speech from Yamini Rangan, CEO of HubSpot. And the most intelligent way to use intelligence as a B2B GTM professional is to drive customer retention.” – Yamini Rangan, CEO at HubSpot Yes! The Age of Intelligence Selling is more challenging than ever.

GTM 78

GTM Trust Cross-sell CRM 78

Martech

DECEMBER 26, 2023

So John Murphy, partner development manager at HubSpot, looks to remove barriers to cooperation between the vendor’s direct sales reps and the channel partner, for example, consulting with partners on lead generation and educating them on successful co-selling methods. It’s the job of the vendor to provide product knowledge to their partners.

B2B 114

B2B Cross-sell Hospitality Healthcare 114

Sales Hacker

AUGUST 11, 2023

Scott’s right hand woman, Sara Delborrello , back here for a special edition of The GTM Newsletter Thanks for reading The GTM Newsletter! Share The GTM Newsletter Alright so let’s get back to the good stuff. The work struck a chord with me because my parents ran a small business where I grew up on Long Island.

GTM 79

GTM Sales Launch Pipeline 79

Heinz Marketing

JANUARY 13, 2022

Whether or not you are taking an account-based approach to your GTM motions, your customers expect a consistent message and experience across teams. Who do you sell to? Who should you really be selling to? You can’t really sell to everyone in health care. Change at the leadership and board level. Target Account Precision.

B2B 137

B2B Objectives and Key Results Campaign Cross-sell 137

Sales Hacker

OCTOBER 11, 2022

Take advantage of the corporate membership and enroll your GTM team in our industry-leading courses, including marketing, sales, sales development, and revenue operation. We’re still early stage, but we’re setting up for a big 2023 when it comes to driving the revenue side. How do you think about it?

Customers 92

Customers Quota GTM Up-sell 92

Sales Hacker

JULY 21, 2023

Thanks for reading The GTM Newsletter! Share The GTM Newsletter Alright so let’s kick this off with an intro to Jason Vargas. Now, as co-founder of RevShoppe , he’s focused on designing GTM strategies, creating those strategies as workflows and levering them into a system of action. Are you selling a product to marketing people?

GTM 52

GTM Pipeline Prospecting Meeting 52

Sales Hacker

MAY 13, 2025

The role of hyperlocal data, competitive analysis, and personalized content in GTM strategy. 26:00 Bespoke GTM: why no two locations (or campaigns) should be the same. 26:00 Bespoke GTM: why no two locations (or campaigns) should be the same. Why software innovation must start with intelligence, not workflow.

GTM 71

GTM Engineering Start-ups Growth 71

Sales Hacker

DECEMBER 6, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. acquisition with both rolling up to one leader.

GTM 107

GTM Customers Non-Profits Growth 107

Sales Hacker

AUGUST 18, 2023

The Sales Hacker Newsletter has now merged with The GTM Newsletter to make one of the largest newsletters in the space. Thanks for reading The GTM Newsletter! Share It seems like every second start-up founder and revenue leader I talk to these days is trying to move upmarket or ‘break into the enterprise’. It’s official.

GTM 85

GTM Up-sell Price Start-ups 85

Salesforce

DECEMBER 2, 2022

Get set for success in 2023. Sign up now. Head of GTM, GTM Buddy. Now is the time to start setting up for a big Q1 and 2023. Plant the seeds of success today, so you can shore up that pipeline for tomorrow. Start selling more, faster. We share what they had to say below. Download the report.

Closing 98

Closing GTM Quota Pipeline 98

Sales Hacker

FEBRUARY 25, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Katrina Wong is the CMO of New Relic and a top marketing leader. If you’re hiring for sales or marketing roles, reach out to Pursuit at pursuitsalessolutions.com/gtm or message a GTMfund team member. And there are a lot of you.

GTM 77

GTM X-functional Objectives and Key Results Start-ups 77

Martech

JANUARY 27, 2025

Over the past 22 months, Ive spoken with several hundred Fortune 2000 CEOs and CFOs about GTM for a book Im finishing. The insights from these conversations, along with our collective experiences in 2023-24 and the anticipated volatility of 2025-26, led me to write this open letter to all of you.

GTM 106

GTM Non-Profits Networking B2B 106

G2

NOVEMBER 20, 2023

To amp up a brand, many manufacturers and dealers have started to capitalize on modern technology like automotive marketing software. These tools help dealers market their services, hyping up the excitement surrounding their brand. In 2023, the US car manufacturing market was worth $104.1 million light trucks and 2.9 an hour.

Manufacturing 52

Manufacturing E-commerce Transportation Electricity 52

Highspot

JANUARY 31, 2025

In 2023, more than half of clients left their wealth manager or advisor because they felt ignored, neglected, or received generic advice. How AI in wealth management enhances compliance and builds client confidence Keeping up with constant regulatory changes from FINRA, SEC, IIROC, and FCA isnt easy.

Clients 52

Clients Quota GTM Cross-sell 52

Sales Hacker

JANUARY 28, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Kraig Swensrud is the Founder & CEO of Qualified where he provides crucial experience and entrepreneurial energy to create the future of enterprise sales tech. GTM 131 Episode Transcript Scott Barker: Hello, and welcome back to the GTM podcast.

GTM 96

GTM X-functional Price Pipeline 96

Sales Hacker

DECEMBER 6, 2024

The State of GTM Jobs: Customer Success At the crossroads of retention and revenue, Customer Success (CS) is a cornerstone for sustainable growth and is growing in both scope and importance. This is the second part of our State of GTM Jobs series (read Part 1 about Sales on GTMnow or Substack ).

GTM 109

GTM Customers Non-Profits Growth 109