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How to leverage the 80/20 rule for martech efficiency and ROI

Martech

Underutilization of existing tools: Marketers use only 33% of their martech stack’s capabilities, down from 58% in 2020, according to Gartner’s 2023 Marketing Technology Survey. Integrate seamlessly : Tools that work well with your stack’s other high-value tools/platforms.

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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

The PPC community had a rollercoaster year in 2023. As we approach the end of 2023, let’s reflect on some of the most headline-worthy, controversial, and impactful changes that significantly influenced the PPC world over the past 12 months. It’s fair to say that GA4 did not receive the warmest welcome.

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What should the title tag length be in 2023?

Search Engine Land

Title tag length in 2023. Title tags are among the few assets which highly impact rankings that we still have some control over. The post What should the title tag length be in 2023? To view the complete sample, check this Google Sheet. In summary, you do not need to stick to a 55-60 character limit for your title tags.

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Sales Management Training: 7 Skills to Lead a High-Impact Sales Team

Highspot

Trying to build a high-impact sales team? With these seven skill sets, you’ll be well-equipped to build your dynamic, high-impact sales team. The post <strong>Sales Management Training: 7 Skills to Lead a High-Impact Sales Team</strong> appeared first on Highspot.

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How Google SGE will impact your traffic – and 3 SGE recovery case studies

Search Engine Land

This is live data for June 2023, for informational non-branded keywords. There are 1,242 high-impact keywords we identified across all 23 websites. The dramatic finding is that 64% of strategic or high-traffic keywords are losing rank in SGE – they do not appear in the SGE snapshot carousel. 755 indexed pages.

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Case study: August 2024 Google core update and a recovery plan

Search Engine Land

In 2023, Android had a 95.17% market share, while iOS only had 3.98%. Quick wins and tests Everyone seeks the ideal “low effort, high impact” solution. While it would have been easy to dive into auditing this market for rankings, we recognized that the devil is in the details.

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How To Use Social Proof Best Practices To Drive More Sales?

Sales Pop!

In fact, studies from Stackla suggest that 79% of customers said UGC highly impacted their purchasing decisions. If you want to apply this to your own business this 2023, consider the following: Implement UGC across all your channels. It’s literally free marketing! Because customers promote it, others can see it as more authentic.

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