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Marketo’s September 2023 releases: A manager’s guide

Martech

Marketo Engage UX improvements include ‘Used by’ enhancements for Design Studio assets In Engage, Marketo eliminated the switch that toggled between the classic interface and the Modern UX experience for Design Studio assets. The UX enhancements offer more information and direct links to all relevant assets in the same space.

UX 122
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The SEO’s guide to Google Search Console

Search Engine Land

June 2005: Google Webmaster Tools (now called Google Search Console) was launched. 14, 2022: Google Search Console launches new HTTPS report. 11, 2023: Google Search Console rolls out new Merchant Center integrated reports. 15, 2023: Google released a new robots.txt report.

CTR 106
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Push notifications: The secret weapon for SEO and revenue growth by RollerAds

Search Engine Land

Ecommerce sites can notify users about sales, exclusive discounts and new product launches. UX/UI is preserved even with push notifications Many believe that the subscription prompt for push notifications worsens the user experience, and if someone allows notifications, they will be bombarded and immediately leave the site.

Growth 85
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Google’s 2023 releases: A B2B marketer’s review

Search Engine Land

As 2023 draws near a close, marketers have to admit this about Google: they’ve been busy. With that as the backdrop, I’ll review some of Google’s bigger releases in 2023 before adding a plea for a few updates I think could actually help B2B marketing performance going forward. As I write, it’s still buggy with poor UX.

B2B 101
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Bing Chat data may never come to Bing Webmaster Tools

Search Engine Land

Microsoft told us that we should expect Bing Chat data in Bing Webmaster Tools by May 2023 , well, we are now a few months after that deadline and we still do not have any Bing Chat data in Bing Webmaster Tools. Well, Microsoft is not saying much now and hasn’t said much since May 2023. What Microsoft is saying now.

UX 87
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The march to CCPA compliance is a slow one

Martech

The California Privacy Rights Act (CPRA) expands on the California Consumer Privacy Act (CCPA) and went into effect at the beginning of 2023. However, a provision in the act delayed enforcement until July 1, 2023. CCPA and CPRA are furthest along among the U.S. 12.67% of B2C companies moved from non-compliant to manual compliance.

B2C 98
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Takeaways from Pavilion’s GTM2023 Conference

Sales Hacker

There’s a necessity behind re-strategizing go-to-market: 54% of GTM leaders report missing monthly revenue targets and 41% reported missing demand generation targets [source: Pavilion Pulse, Average in Q2 2023]. UX Designer at Document Crunch , more details here. Go-to-market motions are shifting. Not one to miss!

GTM 123