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How marketing leaders can transform marketing from a support function to a growth driver

Martech

Among C-suite roles, chief marketing officers (CMOs) are the least likely to advance to the CEO spot and the most likely to be dismissed. This unsettling trend is supported by the Fall 2023 CMO Survey, where most CMOs reported limited involvement in executive-level decisions. and the U.S.

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Search Engine Land Awards 2023: Complete finalists list

Search Engine Land

agency is a finalist in four categories in 2023, after being a finalist in seven categories last year and winner of three awards in 2022. All the winners of the 2023 Search Engine Land Awards will be revealed Monday, Oct. 17 – including the first winner of our all-new category, Best use of AI technology in search marketing.

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From 0 to 1 Billion Meetings: How Otter.ai Built a Bottom-Up AI SaaS Without a Single Sales Rep

SaaStr

This wasn’t just generous – it was strategic. Use Free Strategically : Free users aren’t just potential paying customers – they’re your map to enterprise sales. Here’s what you need to know about their path to scale. did the opposite.

Meeting 88
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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

The PPC community had a rollercoaster year in 2023. As we approach the end of 2023, let’s reflect on some of the most headline-worthy, controversial, and impactful changes that significantly influenced the PPC world over the past 12 months. It’s fair to say that GA4 did not receive the warmest welcome. billion in the U.S.,

Retail 116
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Why The Era of Efficient Growth is Now: The 2023 VC State of the Market with SaaStr CEO and Founder Jason Lemkin (Podcast +Video)

SaaStr

In the ever-evolving landscape of SaaS, Venture Capital, Bootstrapping, and Valuations – understanding market trends and investment patterns is critical. We’ll explain Jason’s take on the recent market fluctuations, highlighting major deals that shaped investment patterns and their effects on valuation trends.

Growth 107
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How to tune your GTM strategies to cope with budgetary headwinds

Martech

Reducing marketing budgets while facing business headwinds debilitates revenue goals and depresses network effects. A note on the martech front 2023 marketing budgets grew at a 72% slower rate (from 10.4% Many CEOs regret not prioritizing market share during periods of resiliency and growth.

GTM 134
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Go-to-market tactics that won’t work in a post-pandemic world

Martech

Looking forward to the second half of 2023, we are recalibrating go-to-market plans for what I call the “next normal.” They shared our long-term GTM mindset and that helped to make them resilient through the pandemic. When a brand is complacent about marketing, the energy needed to engage customers diminishes.