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2023 in review: 3 key trends to inform your 2024 marketing plan

Martech

Holiday spending will rise 3% to 4% in 2023 , the National Retail Federation predicts. AI: The shiny object became a genuine business tool Artificial intelligence (AI), and more specifically generative AI for creating copy and images, was the hot discussion topic of the year. Fast-forward to October 2023.

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Position marketing ops as a strategic partner: A New Year’s resolution

Martech

2023 is upon us, and with a new year comes the opportunity for a fresh start. For 2023, my new year’s resolution is to get my Marketing Operations team in better shape by changing the internal perception of the team. Define marketing objective and key results for how to measure progress.

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9 interesting Google patents from 2023 and what they mean for SEO

Search Engine Land

Google patents offer valuable insights into the search engine giant’s latest innovations and priorities for improving search technology. This article dives into nine interesting Google patents from 2023, analyzing their potential implications for the future of SEO. Do the patents reflect Google’s actual practices?

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Field Sales Enablement: What Is It & How to Measure Success in 2024

Veloxy

A 2023 study revealed that field sales teams outperformed their inside counterparts by 14%. This includes having up-to-date info about what they’re selling and being equipped with technology that aids their sales pitches. On the other hand, inside sales teams leverage technology-driven solutions.

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The CMO’s practical guide to personalization

Martech

It has come a long way from its origins in the 1990s and is now powered by advanced technology, behavioral data and a plethora of marketing tools. It also offers strategic insights for CMOs to create genuine human connections with their customers in an increasingly data-driven world. The result? Skill assessment.

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Account Based Selling: The Easy Guide for Beginners

Veloxy

This guide to account based selling for beginners will answer all of your key questions, such as: What is account based selling? Here’s everything you need to know for today, 2023, and into the future! The results? The 5 key features are detailed below: 1. When should account based selling models be used?

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How AI will affect the future of search

Search Engine Land

This is a leap from simple keyword matching to predictive, context-aware results. AI’s transformative role in SEO AI is a pivotal force in digital marketing, making it important for content creators to understand the technology. It starts with AI drafting content, embedding keywords, and aligning with search engine results pages.