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How to Navigate Marketing Budget Cuts in 2023

Heinz Marketing

By Cameron Katoozi , Marketing Consultant at Heinz Marketing 2023 is already hitting companies pretty hard – specifically bringing several challenges for B2B marketers, one of which is budget cuts. Emphasizing Partnerships Another strategy is to focus on building strategic partnerships.

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4 Ways Salesforce and WhatsApp Transformed OXXO’s Customer Engagement into Higher Conversions

Salesforce

Enter the Salesforce + Meta partnership. In 2023, OXXO implemented the WhatsApp integration with Salesforce Marketing Cloud, and the team saw immediate and substantial results. Here are 4 ways Marketing Cloud + WhatsApp turned conversations into massive conversions: 1.

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MikMak and TrackStreet Ink Partnership Deal

TrackStreet

MikMak and TrackStreet Ink Partnership Deal Delivering Unprecedented Profitability and Growth for Multichannel Brands Worldwide Strategic Partnership Combines Commerce Enablement and Analytics with Brand Protection for Accelerated Global Growth NEW YORK , Oct.

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IAB Podcast Upfront highlights rebounding audiences and increased innovation

Martech

Comedy and sports leading the way Podcasting’s slowed growth in 2023 was indicative of lower ad budgets overall as advertisers braced for economic headwinds, according to Matt Shapo, director, Media Center for IAB, in his keynote. in Q1 2024 over Q1 2023. Podcast Advertising Revenue Study: 2023 Revenue & 2024-2026 Growth Projects.”

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3 New Ways Marketing Cloud Helps You Succeed With AI

Salesforce

You’ll be able to transform the way you interact with your customers and your marketing systems, to do things like: Fuel creativity with data-driven answers with new embedded intelligence, strategic partnership integrations, and segmentation capabilities for marketers in Data Cloud.

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Why we care about loyalty marketing

Martech

In 2023, marketers must up their game and devise out-of-the-box marketing programs to keep customers’ fleeting attention spans. Marketers also make rewards mobile-friendly and continue to push toward app-based programs Strategic partnerships are also on the rise. What’s next in loyalty marketing?

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What Is a Joint Venture? [+ How It Can Grow Your Business]

Hubspot

That was the first time I really understood what a joint venture is a strategic partnership where two businesses combine strengths while staying independent. Microsoft and OpenAI , for example, began working together in 2023. He ran a mid-sized tech company, growing steadily but slowly until everything suddenly took off.