Heinz Marketing

JANUARY 25, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing 2023 is already hitting companies pretty hard – specifically bringing several challenges for B2B marketers, one of which is budget cuts. Emphasizing Partnerships Another strategy is to focus on building strategic partnerships.

Strategic partnership 115

Strategic partnership Tradeshows B2B Strategize 115

Salesforce

MAY 5, 2025

Enter the Salesforce + Meta partnership. In 2023, OXXO implemented the WhatsApp integration with Salesforce Marketing Cloud, and the team saw immediate and substantial results. Here are 4 ways Marketing Cloud + WhatsApp turned conversations into massive conversions: 1.

Conversion 96

Conversion Customers Strategic partnership Campaign 96

SaaStr

JANUARY 31, 2023

As a result, startups trying to determine how to approach fundraising efforts may want to consider strategic partnerships with existing company funds. In this edition of SaaStr Workshop Wednesdays, Brandon Greer, Head of HubSpot Ventures, shares tips on fundraising and working with strategic VCs. Sign up for free.

Strategize 104

Strategize Strategic partnership GTM Legal 104

TrackStreet

OCTOBER 30, 2024

MikMak and TrackStreet Ink Partnership Deal Delivering Unprecedented Profitability and Growth for Multichannel Brands Worldwide Strategic Partnership Combines Commerce Enablement and Analytics with Brand Protection for Accelerated Global Growth NEW YORK , Oct.

E-commerce 52

E-commerce Strategic partnership Retail Manufacturing 52

Hubspot

APRIL 23, 2025

That was the first time I really understood what a joint venture is a strategic partnership where two businesses combine strengths while staying independent. Its less about ownership and more about strategic advantage because the right partnership can get you further faster. I asked him what changed. His answer?

X-functional 57

X-functional Manufacturing Government Non-Profits 57

Martech

MAY 10, 2024

Comedy and sports leading the way Podcasting’s slowed growth in 2023 was indicative of lower ad budgets overall as advertisers braced for economic headwinds, according to Matt Shapo, director, Media Center for IAB, in his keynote. in Q1 2024 over Q1 2023. Podcast Advertising Revenue Study: 2023 Revenue & 2024-2026 Growth Projects.”

Sports 112

Sports Strategic partnership Networking Entertainment 112

Salesforce

SEPTEMBER 13, 2023

We recently found that 71% of marketers believe generative AI will allow them to focus on more strategic work. The Data Cloud and Google Vertex AI integration will be in pilot mid-2023, and generally available late 2023. Availability : The new Amazon and Databricks integrations will debut in pilot next year.

Referrals 136

Referrals Strategic partnership CRM Launch 136