Highspot

FEBRUARY 1, 2024

Our Mission Our mission statement has remained consistent throughout our history: deliver breakthrough products that transform the way millions of people work. Two recent research findings validate the category’s importance and growth: Spending on sales enablement technology grew 35.7% in 2022, after growth of 19.7%

Customers 64

Customers GTM Account management Government 64

SaaStr

OCTOBER 27, 2023

Catch up on part one here , where he deep dives into what he really thinks about AI, Sales and lead Gen for SaaS in 2024. Jason re-takes the stage in Part 2 of the series to answer questions about the right time is to invest in a new product line, building vertical vs. horizontal, multiples in 2024, and much more.

Strategize 97

Strategize Growth Niche Quota 97

Sales Hacker

DECEMBER 8, 2023

Likewise, the new products you launch do not determine your success. Today, we’re diving straight into the details with product marketing leaders. On the menu: less ‘obvious’ tactical tips on how these experts have aced the art of nailing a product launch – from pre-launch, to launch-day, to post-launch. Start early!

Launch 101

Launch Product GTM Technology 101

SaaStr

DECEMBER 6, 2023

SaaStr founder and CEO Jason Lemkin chats with Box CEO and Co-Founder Aaron Levie to talk about what’s new at Box, SaaS fatigue, hiring a new COO, operating margins and efficiency, the future of AI, and what to expect for 2024. His work frees Aaron to focus on what he loves: product and engineering. That’s what the COO is for.

X-functional 83

X-functional Non-Profits GTM Price 83

Highspot

FEBRUARY 11, 2024

Last week, you may have seen our CEO Robert’s blog about the new Customer Success investments we’re making in 2024 to help all our customers soar to new heights with Highspot. The public and private markets have shifted away from putting a premium on a company’s growth to valuing efficiency and profits over all else.

GTM 59

GTM Appointment Strategize Sales 59

SaaStr

JANUARY 30, 2024

But there’s a trend I want to highlight now that we’ll see all across 2024. It’s a SaaS startup that basically fell out of product-market fit after the 2021 boom … but has enough revenue and high enough NRR to keep going. In 2024, it’s time to be honest, and get past crisis mode. It’s the “NRR Zombie”. What’s that?

GTM 88

GTM Finance Growth Gaming 88

Sales Hacker

NOVEMBER 10, 2023

With the end of the year fast-approaching, two inevitable events emerge on the horizon: The dawn of a new calendar year (hello 2024!). While the obvious and important way to build and cultivate customer loyalty is to build a product that people love, the reality is that it takes time. Contract renewal dates.

GTM 94

GTM Intrinsic Customers Contract 94

SaaStr

NOVEMBER 12, 2023

in 2024, to Over $1 Trillion For The First Time No, Most “Pretty Good” Sales Reps Can’t Just Sell Any SaaS Product Dear SaaStr: What does a US-Based SaaS company Need to Know Before Expanding into Europe? SaaStr 698: How to Navigate Strategic Change for Growth with SaaStr CEO and Founder Jason Lemkin   2.

GTM 64

GTM Pitch Growth Strategize 64

Sales Hacker

JANUARY 12, 2024

As Arlen Plaister (GTM Operator & Advisor) explains, “Seller authenticity comes through most clearly at the point of sale. He oversaw all things GTM there, including G&A and Product. In this episode, you will learn how to adapt and level up through the different micro-phases within each stage of growth.

Sell 91

Sell GTM Sales Up-sell 91

SaaStr

JULY 18, 2023

Our Secrets to Scaling and Growth in an Unpredictable Market with monday.com ‘s Co-founder and Co-CEO. David & Jason: SaaS in 2024 with Craft Ventures Founder David Sacks and Jason Lemkin David Sacks and Jason take the stage together to do a deep dive on just where SaaS is right now. But what’s trending right now?

GTM 81

GTM Growth Go To Market Conversion 81

SaaStr

DECEMBER 20, 2023

The key for them has been stacking the right account loads for the highest potential growth companies with the right account team. So what they did is shift their PR team to position articles with Forbes or Fortune where they market what they’re doing with an Enterprise customer and how they modernized their GTM with ZoomInfo.

GTM 99

GTM Growth Start-ups Clients 99

Sales Hacker

JANUARY 27, 2024

Product: These are your end-users who want to know how your product or service can help them achieve specific goals. In this episode, you’ll hear a recap of 2023 at GTMfund and Max’s predictions for 2024 – from M&A, to remote work, to the role of the SDR. Category: These are your decision-makers.

GTM 90

GTM Niche CRM Account management 90

Sales Hacker

FEBRUARY 9, 2024

But the perspective of realizing just how much you don’t know and how there are different ways of doing things is what will enable company growth to flourish. #3 More for your eyeballs: Pavilion published their list of 50 CEOs to watch in 2024. Levelling Up: Cohort Course: Growth Marketing Strategy for B2B SaaS by Holly Chen.

GTM 67

GTM Real Estate Launch B2B 67

SaaStr

MARCH 7, 2024

The easy answer here these days would be to say, efficient growth. Be that in the early stages when one iterates on product market fit and finding the right ICP or later on when you scale your GTM. 2024 is also a year of truth. What’s the #1 bit of advice you’d give to SaaS founders today? So I’m going for something else.

E-commerce 81

E-commerce GTM Growth B2B 81

Highspot

FEBRUARY 29, 2024

of 30,000 new products are released into the market for customers to use. Why do so many products entering a new market fail? Who is on the GTM Team? 5 Tips for a Productive Go-to-Market Team What is a Go-to-Market Strategy? A GTM team has a lot of moving parts. At the same time, almost 95% of them tend to fail.

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

SaaStr

DECEMBER 5, 2023

Challenge #1: Starting with Product-Led Growth and Deciding If It’s Worth It If you start with PLG and want to move your customer base and prospects to Enterprise deals, you might ask yourself: Should I go for it? Miro was trying to make the shift to more of a hybrid GTM. Let’s look at Miro as an example. The lesson learned?

GTM 75

GTM Cross-sell Government Legal 75

SaaStr

DECEMBER 14, 2023

I t’s been a wild growth experience, and Google Cloud is considered the fourth or fifth-largest Enterprise company in the world. With the marketing team, there are a lot of the classic functions — brand marketing, product marketing, and partner marketing. For example, Alison has seen a company use Vertex to create a marketing studio.

GTM 94

GTM Cross-sell Territory Retail 94

SaaStr

MAY 16, 2022

With over four million new “Salesforce economy” jobs expected by 2024, knowing how to anticipate and avoid these obstacles could make all the difference in a product’s success. As solid as their original product may have been, they spent years failing to draw in actual customers. So what should you look out for?

GTM 85

GTM Pipeline Strategize Represent 85