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How marketing leaders can transform marketing from a support function to a growth driver

Martech

In his words, marketing leaders must evolve into strategic contributors whose insights drive core business results. He shared that such marketing leaders are rare and invaluable, as those who prove their worth by taking on a broader vision for the business are retained and even groomed for CEO roles.

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Case study: August 2024 Google core update and a recovery plan

Search Engine Land

While it would have been easy to dive into auditing this market for rankings, we recognized that the devil is in the details. In 2023, Android had a 95.17% market share, while iOS only had 3.98%. Since our client’s solution only works with iOS, India is not the right market to focus on.

Clients 91
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The impact of martech on company value

Martech

Strategic martech investments Outperformers benefit, but low performers need to address foundational issues first. In this case, search and social advertising offers a relatively cost-effective way to gain (initial) traction and market share. Outperforming pharmaceutical companies use CRM as strategic martech investments.

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The Great IPO Awakening: What 2025’s Surprisingly Hot Market Means for B2B Companies

SaaStr

This suggests the market is pricing most deals fairly, with exceptional companies (like Circle) earning exceptional returns. SailPoint’s struggles may reflect concerns about margin compression in competitive markets. The “Average” Story Strip away the outliers, and the average first-day pop is 10.3%—healthy

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How SaaStr Fund-Backed RevenueCat Went from a $1.5M Round at $7M Valuation in 2018 to $500M+ Today

SaaStr

The Platform Play: Beyond Subscriptions (2023-2024) By 2023, RevenueCat had achieved something remarkable: powering subscriptions in over 70,000 mobile appsroughly one-in-three new subscription apps launched with RevenueCat under the hood. They saw the bigger opportunity: becoming the Shopify for mobile apps.

Launch 109
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How to Navigate Strategic Change for Growth with SaaStr CEO and Founder Jason Lemkin (Video + Podcast)

SaaStr

Catch up on part one here , where he deep dives into what he really thinks about AI, Sales and lead Gen for SaaS in 2024. Jason re-takes the stage in Part 2 of the series to answer questions about the right time is to invest in a new product line, building vertical vs. horizontal, multiples in 2024, and much more.

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Consumer Optimism Will Turn a Corner Ahead of the Holidays

Salesforce

Shoppers kicked off the first half of 2025 with the same energy as they did in 2024 – cautious, calculated, and weary of looming economic challenges. Thirty-four percent of global consumers reported that they are feeling optimistic about the current state of the economy — that’s a 22% increase over April 2024.

Retail 64