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Want to set your 2024 SEO priorities? Run these GA4 reports

Search Engine Land

We entered 2023 talking about GA4 and we’re doing the same thing in 2024. Having said that, I have managed to hone in on a few extremely valuable GA4 reports that I’m using to help my clients set their course for organic growth in 2024. Business email address Subscribe Processing. Let’s dig into: What they are.

UX 118
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Emerging Design Trends for 2024

Salesforce

Treat AI as a new class of user Today, Trailblazers apply their Salesforce User Experience (UX) Designer certification to thoughtfully crafting these customer journeys for human users. Increasingly, it will be about AI’s customer journey and UX designers can lead that charge. Yet the age of autonomous agents is on the horizon.

UX 72
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Google’s 2023 releases: A B2B marketer’s review

Search Engine Land

Business email address Subscribe Processing. What I’d love to see in 2024 Other than more transparency into auction bidding and CPM/CPC pricing (I know I’m not alone there), I have four big items on my 2024 Google wish list. As I write, it’s still buggy with poor UX. Get the daily newsletter search marketers rely on.

B2B 113
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6 areas to address before increasing B2B paid media investment

Search Engine Land

Mobile website UX. Dig deeper: 2024 B2B trends: 6 key areas for marketing success 2. Ideally, you’d have your outreach and email nurture process dialed in, with triggers based on the level of intent. Mobile website UX Optimizing mobile landing pages for conversions is crucial for making the most of your paid media.

B2B 109
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Future-proofing digital experience in AI-first semantic search

Search Engine Land

This is achieved through natural language processing (NLP) and machine learning (ML) techniques, making it an essential aspect of AI-driven search. Here are some key strategies and initiatives to consider as you create a roadmap for a future-proof experience in 2024. UI/UX and workflows. Technical SEO and structured data.

UX 121
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4 pillars of an effective SEO strategy

Search Engine Land

This article will help you cut through the noise and focus on the four key pillars of SEO that will help you improve visibility in 2024 and beyond. In 2024 and beyond, much of what is “technical SEO” is actually part of your website and CMS. User experience (UX): Ensure your site is a joy to use and navigate. See terms.

UX 137
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9 tips for converting more organic traffic

Search Engine Land

Pat yourself on the back for being good enough at keyword research, metadata, UX, etc., Register to receive the 2024 buyer’s guide for {product category}”). “> “> “> “> “> “> Processing…Please wait. to get those traffic numbers up! OK, celebration time is over. SUBSCRIBE See terms.