Highspot

JULY 3, 2025

Gartner’s 2025 sales engagement survey revealed 61% of B2B buyers now prefer a sales-representative-free buying experience—but don’t let this statistic fool you into thinking sales reps are becoming obsolete. Think deals tied to software subscriptions that require annual or multi-year contracts.)

B2B 52

B2B GTM Objectives and Key Results Sales 52

SaaStr

JULY 14, 2025

higher average contract values than industry standard The exclusivity factor : When the world’s top B2B executives evaluate solutions, they turn to companies that demonstrate thought leadership within their trusted professional community. Documented Elite Performance: 675% ROI on total event investment $2.7M

Relationship building 73

Relationship building B2B Pipeline Trust 73

Highspot

JUNE 19, 2025

They sense that they are part of something more than a contract. Nearly half (48%) of high-performing teams use DSRs to create a self-guided buying experience, the Highspot State of Sales Enablement Report 2025 found. “Plus, when clients are engaged, they feel a connection with the brand,” the guide continues.

GTM 52

GTM Customers Cross-sell Contract 52

Sales Hacker

JANUARY 14, 2025

You’ll walk away from this episode with some great ideas from top operators on how to increase revenue, align your teams, and make a huge impact for your company in 2025. Discussed in this Episode: How to build the habits and fundamentals for sustainably generating pipeline. We are in 2025. Thank you for rocking with me.

GTM 107

GTM Growth B2B Pipeline 107

RingDNA

MARCH 26, 2025

LinkedIn is no longer a nice to have in 2025, whether you’re a CEO shaping your company’s vision, a COO optimizing processes, or an SDR hustling to hit quota. Here are some ways that top salespeople can use LinkedIn to add to their pipeline. Be visible, relevant, and build relationships before they ever land in your pipeline.

Closing 62

Closing B2B Sell Referrals 62

Sales Hacker

FEBRUARY 3, 2025

Set core goals and bet on S-Curves Owners 2025 plan revolves around two key elements: Core Initiatives: A set of seven essential strategies that, if executed well, will drive the planned revenue growth (for Owner in 2025, 2x revenue growth). An annual plan is a living document An annual plan is a hypothesis, not a rigid contract.

GTM 66

GTM Objectives and Key Results Quota Real Estate 66

SaaStr

JUNE 12, 2025

” His real-world example is that when he gets a contract to review as the CBO of Perplexity in a buying role, he doesn’t immediately send it straight to legal anymore. Pipeline Reviews Became Data-Driven (Finally) This one hit us hard. Use that for next week’s pipeline review. Implementation : Start today.

Legal 86

Legal Strategic partnership Pipeline Strategize 86

Sales Hacker

JUNE 24, 2025

Gaiia’s “donut drop” strategy—personally delivering treats to rural ISP offices—created brand awareness and unlocked new pipeline. Steven Farnsworth: And the number of people who come up really excited about Gaiia, but are in year three of a 15 year contract, or a 10 year contract is shocking.

GTM 70

GTM Legal Contract Go To Market 70

Sales Hacker

JANUARY 7, 2025

New year, time to take back control – 2025 is the year of inbox zero. So that means I know how many months ahead I need to look at to make sure I’ve got enough pipelines. So if I look at a month or a quarter, you start and you say, okay, do we have enough pipeline? What’s your outlook for 2025?

GTM 117

GTM Sell Customers Cold Call 117

SaaStr

JUNE 20, 2025

The Great Spending Showdown: AI vs SaaS in 2025/2026 — What Every B2B Leader Needs to Know We’re witnessing the most dramatic shift in enterprise tech spending since the cloud migration began 15 years ago. The numbers are staggering: AI spending is set to hit $644 billion in 2025, growing at a mind-bending 76.4% year-over-year.

Government 115

Government Legal Engineering Growth 115

SaaStr

JANUARY 25, 2025

But here’s what’s working now for top SaaS companies maximizing revenue in 2025: 1. Flexible Payment Terms Are Your New Secret Weapon The old way of rigid annual contracts isn’t cutting it anymore. in new pipeline Same product, same value prop – just different payment structure The learning?

Contract 93

Contract Pipeline Growth CRM 93

Sales Hacker

JUNE 17, 2025

They do their own general contracting. And by the way, if you wanna qualify your pipeline, right, for those of you and Go-To-Market, engagement is the best way to look at pipe quality. More information from the A GM, like the State of Venture in 2025 can be found as a newsletter edition on the GTMnow website or substack.

GTM 88

GTM Customers Construction X-functional 88

SaaStr

JUNE 19, 2025

Inside Snowflake’s Board Meetings: How AI is Reshaping Enterprise Data and the Future of B2B Partnerships We had a lot of fun at SaaStr AI Summit 2025 with a rare look inside Snowflake’s boardroom! Success isn’t measured by contract value, but by use case creation. “That’s a super aligned incentive.”

Strategic partnership 107

Strategic partnership Meeting SQL Technical Sales 107

SaaStr

JUNE 25, 2025

Company Snapshot: Founded : January 2014 (11 years) Current ARR : $1.09B+ (Q1 FY2025) Growth Rate : 39% YoY ARR growth, 47% revenue growth NPS Score : 80 (exceptionally high for enterprise software) Net Revenue Retention : 133% (as of Jan 2024) Customers : 2,246 customers with $100K+ ARR contracts IPO : April 2024 on NYSE (RBRK) at $5.6B

Legal 102

Legal Cross-sell Government Engineering 102

Martech

MAY 12, 2025

of revenue this year, according to The Gartner 2025 CMO Spend Survey released today. With no more money in the pipeline, CMOs are doing all they can to boost productivity and “squeeze more from static budgets. Marketing budgets flat-lined at 7.7% There is some good news: Thats a five-percentage-point decrease from 2024.

Contract 84

Contract Technology Technology Pipeline 84

SaaStr

APRIL 1, 2025

Sam Blond and Jason Lemkin joined together for a live SaaStr Workshop Wednesday looking at what has and what hasn’t changed in 2025 in GTM in general and in the age of AI. 2025 And The Rise of the Mech AE (Account Executive) 2.

GTM 82

GTM Territory Cold Call Price 82

SaaStr

JUNE 23, 2025

✨ Lemkin (@jasonlk) June 23, 2025 The $10M-$100M ARR Sprint: How Replit Became the Fastest-Growing “Vibe Coding” App (Or One Of The Fastest) A deep-dive into the AI development platform wars and why Replit’s 10x growth in 5.5 These are venture capital fever dream numbers. AI is incredible at writing code.

X-functional 85

X-functional Price Growth B2B 85

Salesforce

FEBRUARY 17, 2025

What you’ll learn: Why increasing your sales matters Strategies for increasing your sales Advanced techniques to increase sales Maintaining sales growth Drive pipe faster with a single source of truth Discover how Sales Cloud uses data and AI to help you manage your pipeline, build relationships, and close deals fast.

Territory 59

Territory Negotiate E-commerce Objectives and Key Results 59

SaaStr

JULY 24, 2025

it’s “we can make smaller/older models (sonnet vs. opus) feel magical to the user.” — Matt Rice (@bossriceshark) July 24, 2025 Why Claude Lies to You and Cannot Be Trusted The most unsettling revelation from Jason’s vibe coding marathon wasn’t about databases or security—it was about AI psychology.

Trust 53

Trust Non-Profits Price Construction 53

Sales Hacker

MAY 30, 2025

In fact, research from the 2025 State of Sales & Marketing Alignment report by Mutiny found that teams with misalignment are 2x more likely to miss revenue targets, while fully aligned teams are 2.3x Across the board, high-performing GTM teams track: Pipeline creation and coverage. ACD (average contract duration).

GTM 107

GTM Cross-sell Pipeline Launch 107

PandaDoc

AUGUST 22, 2024

Businesses worldwide seek to overcome the limitations of on-premise software and plan to transfer over 60% of their workflows to the cloud by 2025. They can use just one platform that integrates smoothly with top CRM systems, such as Salesforce and HubSpot , to sync sales documents directly with customer data and sales pipelines.

Contract 52

Contract Cross-sell Legal Drivers/motivators 52

InsightSquared

JULY 1, 2021

In fact, according to Gartner , by 2025, 75% of the highest growth companies in the world will deploy a revenue operations (RevOps) model. The average dollar value of an annual contract. Average Annual Contract Value. Sales Pipeline. What is Revenue Operations? Plus Answers to Other RevOps Questions. Dashboards.

Cross-sell 62

Cross-sell Contract Objectives and Key Results Quota 62

SalesLoft

MAY 5, 2023

To help companies grow, sellers face increased pressure to drive positive interactions with buyers, and sales leaders need deeper pipeline and deal visibility to support seller interactions.” Per Gartner, “ By 2025, 75% of B2B sales organization will augment traditional sales playbooks with AI-guided selling solutions.”

Contract 52

Contract Technology Technology Legal 52

SaaStr

JUNE 26, 2024

SaaStr founder and CEO Jason Lemkin shares his take on the current SaaS landscape midway through 2024 and what might be coming next in 2025 at the opener to this year’s SaaStr Europa. Deals are contracting, not because of layoffs, but because people are managing budgets so tightly. Just build. It’s a rocket ship.

B2C 57

B2C Non-Profits Contract Growth 57

PandaDoc

FEBRUARY 28, 2023

Management processes and automation tools like contract management systems and eSignature technology are at the core of these improvements that lead toward efficiency and cost reduction. Furthermore, we’ll furnish insights into the technical side of legal operations that PandaDoc is well-versed in due to our know-how in contract management.

Legal 52

Legal Contract Government Negotiate 52

PandaDoc

MAY 3, 2025

PandaDocs drag-and-drop editor makes it easy to create professional sales proposals, quotes, and contracts. See also What is contract management? Pipedrive Pipedrive offers features for contact and lead management, sales pipeline tracking, email automation, reporting, and sales analytics. CPQ (configure, price, quote).

CRM 52

CRM Contact Price Pipeline 52

Sales Hacker

JANUARY 21, 2025

New year, time to take back control – 2025 is the year of inbox zero. And yeah, certainly we cared about ARR and orders, but instead of obsessing just on like a one big pipeline number and one big closed one number, we pulled back and said, well, what does it take for each salesperson to be incredibly successful?

GTM 105

GTM Gambling B2B E-commerce 105

Veloxy

MAY 28, 2025

That’s field sales in 2025. But in 2025, artificial intelligence is changing what productivity means in the field. AI can also recommend discounts, upsell bundles, or contract terms based on what’s historically worked for similar accounts. That’s not tech for tech’s sake. The clipboard’s dead.

Territory 147

Territory Objectives and Key Results Cross-sell Sales 147