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What Is Product-Led Growth? Let Your Customers Tell The Story

Salesforce

You can help your marketing team by getting your die-hard customers to spread the word about your offerings — sparking product-led growth. What is product-led growth? It’s an approach that Gartner predicts 95% of software-as-a-service (SaaS) providers will use by 2025 for new customer acquisition. The result?

Growth 98
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Empowering Growth: AI for Startups in the Modern Ecosystem

Lead Fuze

A Quick Glance at Some Numbers… $126 billion: That’s what the entire AI industry is projected to reach by 2025. 1200%: The impressive five-year search growth achieved by Eightfold.ai, an AI startup focusing on recruitment and HR solutions. Moveworks has redefined the customer service sector by using AI to automate support.

Growth 52
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The SEO-UX paradox: Achieving visibility without sacrificing user delight

Search Engine Land

The most effective way to promote information, products or services is through stories. Your link building strategy should be about building authority in communities relevant to your audience and product or service. Be a trusted resource Anyone can publish anything on the web, sometimes with harmful intentions.

UX 100
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Everything You Need to Know About Mobile Commerce

Salesforce

are expected to reach $710 billion by 2025. •M-commerce Mobile commerce is the process of buying and selling goods or services using a mobile device, such as a smartphone or tablet. Social commerce: This is the process of buying and selling goods and services through social media platforms like Facebook, Instagram, Snapchat, or TikTok.

Retail 119
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Conversational marketing: A guide to a key B2B GTM strategy

Martech

Did you know that 91% of business buyers and 86% of consumers consider the company’s experience as important as its products and services? A conversational marketing growth strategy creates a more personalized and engaging experience, improves conversion rates and builds stronger customer relationships.

GTM 126
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Getting the most out of first-party data with a CDP

Martech

Gruzbarg pointed to a Gartner study that predicts that by 2025, 60 percent of direct-to-consumer brands will be organized by function and not channel. The same study also predicts that by 2025, 20 percent of direct-to-consumer revenue will come from recurring customer relationships, leading to a 10X increase in first-party data collection.

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Don’t Panic About Lost Data — Smart Backups Can Safeguard Your Business

Salesforce

Data is expanding at a breakneck pace — in fact, by 2025, the volume of data generated and consumed is expected to exceed 180 zettabytes (that’s 180 trillion gigabytes!). See how it works Quickly respond in a crisis Let’s meet Alex, a skilled software developer at a technology company that provides a range of services to its customers.