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AI, Sales + GTM in 2025/2026: This Changes Everything with Jason Lemkin and Owner CRO Kyle Norton

SaaStr

At SaaStr + AI Summit 2025, Jason Lemkin and Kyle Norton CRO of $1B+ vertical SaaS leader Owner (where Jason is on the board) did a deep dive on AI in Sales today. The humans who remain will need to excel at the uniquely human aspects of selling: relationship building, complex problem solving, and strategic influence.

GTM 93
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The Top 3 Reasons AI Sales Tools “Don’t Work” (Spoiler: They Actually Do)

SaaStr

✨ Lemkin (@jasonlk) June 16, 2025 The Top 3 Reasons AI Sales Tools “Don’t Work” (Spoiler: They Actually Do, If You Use The Tools Properly) I get this question at least 3x a week: “Jason, we tried AI sales tools and they just don’t work. ✨ Lemkin (@jasonlk) June 12, 2025 #3. You Want Them to Do Everything.

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Build Customer Loyalty in the First 30 Days

Sales Hacker

Even a brief in-person meeting can reinforce a strong working relationship. Building a relationship that’s personal and meaningful makes customers feel valued, fostering loyalty that lasts. Face-to-Face Engagements For high-value accounts, in-person visits (or video calls if distance is a factor) can be transformative.

GTM 109
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The AI Tradeoff: Preserving Human Skills in an AI World

Sales Hacker

” Reps use AI to surface insights, but own messaging, storytelling, and relationship-building. Kyle Coleman warns against full automation. In his words, it’s like “burning down an orchard for one harvest.” Personalized AI systems. Human sellers refine with context, empathy, and narrative.

GTM 53
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Instagram Marketing for Small Business: Top Strategies for 2025

Salesforce

Relate to your audience on a personal level and build meaningful relationships. Build and grow your follower base Growing your Instagram following goes beyond vanity metrics it’s about building a community of potential customers. Be genuine, transparent, and let your personality shine through.

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How B2B marketing is becoming a strategic growth driver

Martech

Dig deeper: 5 ways to get your B2B buyers to care in 2025 Data: The unifying force across all marketing disciplines Traditionally, marketing disciplines such as brand, demand generation, digital, content and product marketing were often siloed, each with its own set of KPIs and tactics.

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AI Won’t Replace Sales Reps So Much as ‘Deflect’ Them: What Support’s 70% Deflection Rates Tell Us About Sales’ Future

SaaStr

Today, those same teams report that AI has elevated their roles – handling routine inquiries while humans focus on complex problem-solving and relationship building. Five years ago, support teams worried AI would eliminate jobs. Our AI agents are enhancing jobs, not replacing them.”