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At SaaStr + AI Summit 2025, Jason Lemkin and Kyle Norton CRO of $1B+ vertical SaaS leader Owner (where Jason is on the board) did a deep dive on AI in Sales today. The humans who remain will need to excel at the uniquely human aspects of selling: relationshipbuilding, complex problem solving, and strategic influence.
✨ Lemkin (@jasonlk) June 16, 2025 The Top 3 Reasons AI Sales Tools “Don’t Work” (Spoiler: They Actually Do, If You Use The Tools Properly) I get this question at least 3x a week: “Jason, we tried AI sales tools and they just don’t work. ✨ Lemkin (@jasonlk) June 12, 2025 #3. You Want Them to Do Everything.
Even a brief in-person meeting can reinforce a strong working relationship. Building a relationship that’s personal and meaningful makes customers feel valued, fostering loyalty that lasts. Face-to-Face Engagements For high-value accounts, in-person visits (or video calls if distance is a factor) can be transformative.
” Reps use AI to surface insights, but own messaging, storytelling, and relationship-building. Kyle Coleman warns against full automation. In his words, it’s like “burning down an orchard for one harvest.” Personalized AI systems. Human sellers refine with context, empathy, and narrative.
Relate to your audience on a personal level and build meaningful relationships. Build and grow your follower base Growing your Instagram following goes beyond vanity metrics it’s about building a community of potential customers. Be genuine, transparent, and let your personality shine through.
Dig deeper: 5 ways to get your B2B buyers to care in 2025 Data: The unifying force across all marketing disciplines Traditionally, marketing disciplines such as brand, demand generation, digital, content and product marketing were often siloed, each with its own set of KPIs and tactics.
Today, those same teams report that AI has elevated their roles – handling routine inquiries while humans focus on complex problem-solving and relationshipbuilding. Five years ago, support teams worried AI would eliminate jobs. Our AI agents are enhancing jobs, not replacing them.”
These superhuman sellers will focus entirely on relationshipbuilding, complex negotiation, and strategic guidance while their AI handles everything else. Meanwhile, mediocre reps who neither master the technology nor offer exceptional relationship skills will become obsolete.
Master the art of entity optimization By 2025, a knowledge panel on Google will be the baseline requirement for competing in search. But to stay competitive, start building implicit relationship-based links for topics, people, products and corporations (e.g., isReferencePage and isRelated attributes).
Here are some common obstacles that small businesses might face when trying to foster team relationships: Communication barriers Effective communication is essential for teamwork, yet many small businesses struggle with it.
Today, nearly three decades have passed since commercial email emerged in the mid-1990s as a powerful channel for communications, commerce, relationship-building and just plain making money. Daily email volume, both individual and commercial, will grow an estimated 4% a year through 2025. billion in 2025.
The most valued traits sales managers see in salespeople are problem solving, relationshipbuilding, critical thinking, confidence, and oral communication. By 2025, 60% of B2B sales organizations will move from experience-based selling to data-based selling. 51% of sales leaders rely on data to measure sales rep performance.
More of a dance than a race, marketing is evolving to look at the entire lifecycle and how to care for the customer relationship at each phase. BGM is about relationshipbuilding – externally and internally. As part of this evolution: Buying Group Marketing (BGM). While that sounds great, the devil is in the details.
The Great SDR Downsizing: 36% of B2B Companies Cut Sales Development Teams in 2025 Based on data from Emergence Capital’s “Beyond Benchmarks” report surveying 560+ venture-backed B2B software companies The whispers have been growing louder in SaaS corridors: “Is this the end of the SDR?”
” What Survives : Complex, consultative sales where human judgment and relationship-building matter. ” The SaaStr Truth : If you’re still doing subjective pipeline reviews in 2025, you’re flying blind. Think enterprise security, custom integrations, and multi-year strategic partnerships.
Engagement rates: Meaningful points of engagement can be an important metric for long-term relationshipbuilding. The companies that harness this will be the ones that thrive in 2021, 2025, and beyond. Adoption rates: How much time does a customer spend using your product?
My goal right now is to have 300,000 NAWSP members by 2025. I chose sales because it was the best opportunity to match my skill set — communication, relationshipbuilding, and organization — with my ambitions and goals. What’s one thing in your day you can’t live without? Nootropics. Heather Cange.
The “people person” sales profile that relies on smooth talking and relationshipbuilding? Understanding your prospect’s specific industry challenges does. Having deployed solutions for similar companies does. The Challenger Sales methodology already identified this as one of the worst-performing profiles years ago.
As we approach the eve of 2025, and despite my numerous articles and videos on these subjects, salespeople as a group STILL suck at: Taking a consultative approach – Most salespeople are naturally inclined to be transactional which is fine if you’re selling iPhone cases.
In fact, I am planning a webinar on how to leverage AI with Nimble in Q1 2025. He values relationship-building and open, ongoing communication, and likely enjoys sharing insights and collaborating closely with others. Suggested Focus : Relationship-focused. Here’s a sneak peek!
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