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ChatGPT with ads: ‘Free-user monetization’ coming in 2026?

Martech

OpenAI appears to forecast a billion dollars in new revenue from free user monetization in 2026. The ability for advertisers to reach ChatGPTs users represents a significant new opportunity. The post ChatGPT with ads: Free-user monetization coming in 2026? Could ChatGPT launch an advertising product within the next year?

Represent 107
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2025 GTM forecast: Key shifts redefining the future of go-to-market strategy

Martech

This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026. It’s about accurately reporting and representing the facts of the situation as best as I can so everyone might be able to have a new conversation about where to go next.

GTM 127
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SaaS Is Still Slowing Down, Unfortunately: What Q1 2025 Numbers Reveal About the Cloud Software Market

SaaStr

So Jamin Ball of Altimeter has a great summary of the cumulative revenue growth of all public SaaS companies … and it’s not a great story: Aggregate net new ARR added in Q1 from the software universe isn't looking good! Market Saturation : Many categories that drove explosive growth in previous years are reaching maturity.

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Is AI Penetration … Slowing Down? Ramp Says Possibly

SaaStr

New spending data from Ramp reveals a possible trend: end user AI adoption may be hitting its first growth slow down. as of April 2025, the growth trajectory has flattened since late 2024. Perhaps most significantly, we’re not seeing the explosive growth in new providers that characterized the earlier phases of the market.

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The $10M to $1B Vertical SaaS Playbook: Key Lessons from Procore’s Chief Product Officer Wyatt Jenkins

SaaStr

The Evolution of Vertical SaaS The shift from horizontal to vertical SaaS solutions represents a fundamental change in how enterprises buy and implement software. Procore exemplifies this approach in the construction industry a massive market representing 13% of global GDP.

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Cable TV subscriptions set to drop below 50% of all US households

Martech

from 2021 and representing 11.4% That said, this growth will not be enough to offset the decline of pay TV. By the end of 2022, 15 million households will subscribe to a vMVPD, up 7.6% of all US households. In 2022, 63.2% of all households will have either pay TV or a vMVPD, but this figure will decline to 54.8%

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What is generative engine optimization (GEO)?

Search Engine Land

Gartner predicts a significant drop in traditional search volume by 25% by 2026 , with organic search traffic expected to decrease by over 50% as consumers embrace AI-powered search. Analyze their strategies to uncover strengths, weaknesses and growth opportunities. In essence, continue to experiment, learn and adapt.