Martech

NOVEMBER 28, 2023

Advertisers must adapt to remain relevant and effective as technology evolves and consumer preferences shift. This increases ad campaign efficiency by eliminating wasted impressions. billion by the end of 2027, per eMarketer. Here are a few of the key trends shaping the future of TV advertising in 2024. Get MarTech!

Retail 108

Retail Campaign Technology Technology 108

Martech

JUNE 3, 2022

billion in 2027, according to Global Industry Analysts’ predictions. The centrality of data and the need for updated technology. The most common reason given for replacing technologies was to take advantage of new and better features in a different solution. The latest generation of email technology. over that period.

E-commerce 142

E-commerce Technology Technology Retail 142

Martech

APRIL 10, 2023

The concept that a CMO has to buy 250 different technologies and try to figure out which is actually giving them the intent signal that they need — that ship has sailed.” Back in 2015 the late Mark Hurd, then Oracle CEO, predicted that by 2027 two marketing suites would command 80% of the market.

Government 109

Government Campaign Engineering B2B 109

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. I’ve organized these by category: Data, campaigns, sales and strategy. trillion in 2021 to $3 trillion by 2027.

B2B 97

B2B Teamwork Referrals Cross-sell 97

Salesforce

FEBRUARY 21, 2025

No wonder the last-mile fiber industry is projected to grow to $24 billion globally by 2027. To get an edge during this boom and win the fiber broadband market, you need a technology foundation that lets you address all subscriber lifecycle needs with personalized experiences and stellar service. But the business is challenging.

Contract 52

Contract Government Price Service 52

Salesforce

NOVEMBER 18, 2024

Many companies have already made “no regrets” AI moves while planning for transformation — 82% of large companies plan to implement agents by 2027. Watch now for free Get started with Agentforce today Ready to dip your toes in the latest wave of AI technology? Back to top. Back to top. ) Here’s your chance.

Service 52

Service Non-Profits Territory Trust 52

Search Engine Land

JANUARY 25, 2023

With game revenues projected to reach $285 billion by 2027, it’s no surprise that this is a huge opportunity for advertisers. Who should consider creating an in-game ad campaign Any brand or advertiser looking to expand their marketing campaigns outside the normal scope would be a great candidate to invest in an in-game ad campaign.

Gaming 79

Gaming Campaign Drivers/motivators Represent 79

Hubspot

SEPTEMBER 19, 2024

A press release from the firm predicts that sales enablement budgets will increase by 50% from 2023 to 2027. Tools and technologies have a place in many implementations, but they aren’t the end of the story. A sales enablement framework establishes a collaborative process and gets disparate departments on the same page.

Sales 74

Sales Quota Commission Prospecting 74

Salesforce

JANUARY 8, 2024

Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. After all the innovations and emerging technologies that cropped up in 2023, business leaders are assessing how to move forward and which new trends to implement. Ecommerce sales are expected to reach $8.1

Angle 76

Angle Healthcare Technology Technology 76

Hubspot

JUNE 11, 2020

By 2027, the live video market is expected to surpass $184 billion. For example, to promote Microsoft and his non-profit organizations, Bill Gates has published a number of threads in technology-related subreddits that asked his fans to ask him anything. And brands are taking notice. But Twitch isn't just for gamers anymore.

Non-Profits 101

Non-Profits B2C Launch Networking 101

Salesforce

OCTOBER 9, 2024

It’s understandable to be confused about new and revolutionary technologies like autonomous agents. These are legitimate questions, and as with any new technology, there are some misconceptions floating around that might cloud your understanding of its potential. That’s why 82% of large companies plan to implement agents by 2027.

Pharmaceutical 123

Pharmaceutical Technique Transportation Healthcare 123

Highspot

FEBRUARY 2, 2025

billion by 2029reflecting finances recognition of DAM technology as a strategic game-changer. Whether its marketing campaigns, product sheets, or regulatory documents, every asset must be accurate, accessible, and on-brand. The global DAM market is poised to grow from $5.3 billion in 2024 to $10.3

Service 52

Service Territory Clients Trust 52