Remove 2027 Remove Growth Remove Launch
article thumbnail

Scaling local advertising with automation in the new media landscape by Fluency

Martech

At Fluency , we’re forecasting a 350% increase in spending on Amazon and other demand-side platforms (DSPs) by 2027. This means systematically automating the most resource-intensive workstreams, including budgeting, launching campaigns, campaign management and reporting. to engage hyperlocal audiences more effectively.

article thumbnail

How AI is reshaping the content creator industry

Search Engine Land

Goldman Sachs predicts that the content creator industry will reach half a trillion dollars by 2027. Provide strategies for reassessing digital businesses in the AI era to achieve long-term sustainable growth through ethical AI practices. The evolution of a new digital landscape can bring opportunities and challenges.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Anthropic Rocketed to $4B ARR — And Why Your B2B Playbook May Already Be Obsolete

SaaStr

It validated a completely new category of B2B growth that’s operating by fundamentally different rules than anything we’ve seen before. Code Generation as the Primary Growth Driver While everyone talks about general AI adoption, Anthropic identified code generation as the killer use case.

B2B
article thumbnail

Scaling local advertising with automation in the new media landscape by Fluency

Search Engine Land

At Fluency , we’re forecasting a 350% increase in spending on Amazon and other demand-side platforms (DSPs) by 2027. This means systematically automating the most resource-intensive workstreams, including budgeting, launching campaigns, campaign management and reporting. to engage hyperlocal audiences more effectively.

article thumbnail

The latest AI-powered martech news and releases

Martech

Despite all that, success is right around the corner: By 2027, 85% expect their investments in scaled AI efficiency and cost savings to have returned a positive ROI, while 77% expect to see a positive return from their investments in scaled AI growth and expansion. PubMatic launched an updated buyer platform powered by generative AI.

article thumbnail

What Is a Joint Venture? [+ How It Can Grow Your Business]

Hubspot

I once worked with a client who completely changed the way I think about business growth. Why Companies Form Joint Ventures When growth feels risky, I get why companies look at joint ventures as the smarter bet. Tech companies co-developing a product, then parting ways once its launched. I asked him what changed. His answer?

article thumbnail

Loveable and Replit Both Hit $100M ARR in Record Time. The Vibe Coding TAM: How Big Can This Market Really Get?

SaaStr

We’ve been tracking B2B growth metrics for over a decade, and what happened in the vibe coding space between November 2024 and July 2025 breaks every model we’ve seen. Horizon 2: Enterprise Democratization (2027-2030) TAM: $40-300B This is where vibe coding becomes transformational rather than just convenient.