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Top SaaStr Posts and Pods of the Week: AI + GTM with Jason & Sam, Owner’s CRO, SaaStr’s AI, Google Cloud’s VP Marketing

SaaStr

Thoma Bravo: Software Spend Will Grow 19% a Year Through 2028. The Top 10 Learnings from Launching SaaStrs Own AI: What Every B2B Founder Needs to Know Top Pods & Vids: #1. The #1 Thing That Makes Enterprise Customers See Value: A Great Dashboard #2. AI is The Accelerant. #3. Fake Multi-Product vs. Real Multi-Product #4.

GTM
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M&A Is Back! Melio’s $2.5B Exit to Xero — In Just 7 Years!

SaaStr

The deal shows acquirers are hungry for revenue acceleration—Xero expects to more than double group revenue by 2028 with this acquisition. revenue multiple proves strong B2B companies with real growth (and it’s strong) can still command premium exits.

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The $939B Question: Is AI Eating SaaS or Feeding It?

SaaStr

Ready When AI Hit and Went All-In When ChatGPT launched in late 2022, most SaaS companies scrambled to add AI features. They launched their Artificial Intelligence Platform (AIP) in mid-2023 and bet the entire company on AI transformation. growth rate vs. SaaS’s 18.4% Palantir was ready.

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B2B marketing on X: What you need to know

Martech

Forecasted growth: Statista predicts over 500 million users by 2028 (503.42 million) and a 17.32% increase between 2024 and 2028. Whether it’s a product launch, industry conference or breaking news, being part of the real-time conversation can make your brand feel active and informed. Total users worldwide: 415.3

B2B
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Loveable and Replit Both Hit $100M ARR in Record Time. The Vibe Coding TAM: How Big Can This Market Really Get?

SaaStr

Replit : After languishing at sub-$10M ARR for 8 years, suddenly 10x’d to $100M ARR in the exact same 8-month window following their AI Agent launch in September 2024. Base Case ($200B) : Technical issues resolve by 2027-2028. This isn’t coincidence. This is category emergence at unprecedented velocity.

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The State of AI in Sales

Sales Hacker

Gartner predicts that by 2028, 60% of seller work will be executed by Generative AI technologies. OpenAI’s ChatGPT, launched in November 2022, coincides with the recent increase in adoption. The future is generative : By 2028, Generative AI is expected to handle 60% of seller tasks, according to Gartner.

GTM
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Why we care about AR and VR: A guide for marketers

Martech

billion by 2028 at a CAGR of 48.6%. billion in 2028 at a CAGR of 44.8%. Apple’s ARKit was introduced back in June 2017, along with the launch of iOS 11. With its significant interactive and engaging learning potential, it’s no surprise that the demand for AR has been exponentially increasing. What is virtual reality?