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Let’s start with a conversation I have more often than I’d like. Them : “We think we have a deliverability issue can we talk?” Me : “Sure! What’s going on?” Them : “Our emails are landing in the Promotions tab instead of the Primary inbox.” Cue the sad trombone. Marketers, let’s be clear: The Promotions tab is not the spam folder.
Discover how modern B2B sales have evolved from pitching products to building trusted authority, and why your sales team needs to adapt to win high-stakes deals.
Lets kill the myth: sales coaching isnt just for newbies or underperformers. Its for closers, leaders, and the ones who want moremore pipeline, more wins, more control over their career. If you're in sales, you need coaching. Period. This isnt feel-good fluff. Sales is a performance sport. Every high-performance athlete has a coach, and every inspiring performer has a mentor for a reason.
So SaaStr is a 5 person entity. Just 5 of us, but we do a lot. A lot. And yes, there are agencies and contractors that help us (bless them), but the full-time team is just 5. Before AI, we maybe could respond to a handful of email-based issues, and a few chats. And we could not provide any direct 1-on-1 advice. Oh so much has changed in just a few weeks.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to keyless entry, in-room entertainment, and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that
In this episode of the podcast, were joined by Mark Hunter , The Sales Hunter. This episode unpacks one of the most misunderstoodand mission-criticalconcepts in Sales Leadership: Accountability. Together with host Paul Fuller, Mark dives deep into how authentic relationships, cultural integrity, and personal leadership all hinge on a redefined view of accountability that transcends micromanagement and fuels meaningful performance.
Kyle, a field sales rep from British Columbia is struggling with a common prospecting challenge: how to consistently prospect when you're constantly on the move. Kyle's situation likely resonates with many of you in outside sales. He described his typical daystarting at job sites at 7:30 AM, running between appointments, sending proposals from his truck, and working from Starbucks in between meetings.
Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies.
Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies.
OpenAI is rolling out shopping features withinChatGPT Search, starting with fashion, beauty, home goods, and electronics categories. The shopping features will guide users to find the right product for their queries or questions. What is shopping in ChatGPT. ChatGPT will offer recommendations for products, show product images and product reviews that it thinks you might be interested in.
Sales success hinges on delivering strategic outcomes, not just features & benefits. Learn how to elevate your sales conversations and become a trusted advisor to your clients.
In this episode of the podcast, were joined by Mark Hunter , The Sales Hunter. This episode unpacks one of the most misunderstoodand mission-criticalconcepts in Sales Leadership: Accountability. Together with host Paul Fuller, Mark dives deep into how authentic relationships, cultural integrity, and personal leadership all hinge on a redefined view of accountability that transcends micromanagement and fuels meaningful performance.
Beating the competition is requires fast,accurate quotes in todays speedy sales scene. Manual quoting processes can be slow and prone to errors, leading to lost opportunities and frustrated customers. This is where quote automation steps in, transforming the sales cycle by enhancing efficiency and precision. PandaDoc offers a comprehensive solution to streamline the quote creation and approval process, empowering sales teams to close deals faster and with greater accuracy by tapping into valuabl
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
I once worked with a client who completely changed the way I think about business growth. He ran a mid-sized tech company, growing steadily but slowly until everything suddenly took off. I asked him what changed. His answer? Joint ventures. That was the first time I really understood what a joint venture is a strategic partnership where two businesses combine strengths while staying independent.
The Summer 2025 Salesforce releases are rolling out across the product lineup this spring. The updates offer richer AI, deeper personalization and new messaging channels. They also help marketing teams tighten their data hygiene and compliance and ease troubleshooting. We’ve reviewed the updates and identified 10 that will help marketing teams by delivering more intelligent automation, higher ROI and leaner ops.
If you're doing any kind of cold calling or prospecting, you'll eventually hear this objection: "I'm in a meeting right now." Paul Wise, a heavy cold caller from Normandy, France targets product managers at software companies and says that nine times out of ten when he gets a decision-maker on the phone, they claim to be "in a meeting." Three Ways to Handle the "I'm in a Meeting" Prospecting Objection As I explained to Paul, how you respond in that moment can make or break your opportunity to mo
What is this term, market penetration? If youre asking, youre not alone. Think of it like this imagine your target market (the people you want to reach) as a busy neighborhood. Right now, you might know a few houses on the block, but there are dozens more waiting to meet you and your business. That’s what market penetration is all about getting more of your neighbors to choose you.
B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.
Top Posts: #1. Forge: The Secondary Markets for Hot Start-Ups Are Back! Just Not So Much for Enterprise Software #2. AI Cant Sell Yet. But Its Probably Already Smarter Than Much of Your Sales Team #3. VC Deals in 2025 Off To Same Pace as 2024. And AI is 71% of All VC Dollars. Per NVCA #4. The One Bit of Math Almost All Founders Get Wrong: Dilution #5.
The go-to-market landscape is evolving fast. Modern buyers are demanding more personalized experiences, revenue targets are rising, and efficiency has become more critical than ever. To adapt to these pressures, enablement teams are rethinking how they drive impact. So, how are organizations evolving to succeed in this high-pressure environment? Based on our survey of 350 global go-to-market professionals, the answer is clear: Theyre leveraging AI to power go-to-market execution.
B2B marketers want solutions that deliver results, not more tools to add to their martech stack, according to a new survey. The Pipeline360 2025 State of B2B Pipeline Growth Report found 69% of marketers value delivered insights or “done-for-you” services over adding new tools to their tech stack. The number was 81% among those identified as high performers teams that indicated significant progress or full achievement of their 2024 goals, reported high job satisfaction and perceived
Choosing between Asana and Monday can be tricky. These project management software programs have many overlaps, confusing you while making a final choice. Its not easy to say which product will win a direct comparison unless you take it for a spin. To make this analysis easier, I have tested Asana vs. Monday across different aspects to give you an insightful overview of their differences and similarities.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Clear distinctions are a hallmark of clear thinking. Unless you know what a thing IS and, importantly, what it IS NOT, you cannot begin to think clearly about it. And clear thinking is critical in complex sales.
Dear SaaStr: What Metrics Should I Be Using to Measure My Outbound Team? We are targeting $30k deals. For mid-market outbound, the funnel stats can vary depending on your execution, but here are some benchmarks to keep in mind: Connect Rate : If you can get 5% of your targeted accounts to take a meeting or demo, youre in a good spot. North of 10% is a sign to really lean in on outbound.
The go-to-market landscape is evolving fast. Modern buyers are demanding more personalized experiences, revenue targets are rising, and efficiency has become more critical than ever. To adapt to these pressures, enablement teams are rethinking how they drive impact. So, how are organizations evolving to succeed in this high-pressure environment? Based on our survey of 350 global go-to-market professionals, the answer is clear: Theyre leveraging AI to power go-to-market execution.
Here we go again. Another major social technology company focused more on profit than on serving its users is changing how we communicate. As of now, Facebook Live videos will be deleted after 30 days. Previously, Facebook Live videos never disappeared.
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Ive tried just about every major AI image generator out there: DALL E , Stable Diffusion, Midjourney, Imagen, Runway, and even the latest GPT-4o. Which ones do I keep coming back to? Midjourney and DALL E. Theyve consistently led the pack in terms of quality, style, and creativity.
Dear SaaStr: Should I Visit My Customers More? Yes. Absolutely. You should visit your customers more. I cant stress this enoughgetting in front of your customers is one of the most effective things you can do to drive growth, retention, and expansion. Its not just about building relationships, its about understanding their needs, getting unfiltered feedback, and showing them youre invested in their success.
Pulpo didnt start with a pitch deck. It started with a founder running a business who couldnt find software that worked. The post Enterprise Tech, Built Like a Startup with Thomas Kircheis appeared first on Predictable Revenue.
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Youve done it: You took an idea, built it into a thriving business, and now youre ready to sell. Congratulations few entrepreneurs make it to this point. Youre in the right place if you find yourself asking, How do I sell my business? Now, its time to ensure you make the right deal for your most prized possession. Regardless of why youre moving on, there are actionable steps you can take so that your business is sold at the right time, for the right price, and to the right buyer.
LinkedIn is the best and worst thing that ever happened to professional learning. It’s the largest professional network in the world. It’s where reputations are built, thought leadership is measured in emojis and visibility is often mistaken for insight. But beneath the surface lies a deeper structural flaw one that quietly undermines the cross-functional collaboration we claim to value.
Its been a while since the last installment of the Biblical Sales Force Series where we discuss the similarities between biblical days and the sales team. For newcomers to the series, the previous installments are: Part 1 – Hiring and Firing Part 2 – On Boarding and Coaching Salespeople Part 3 – Numbers: Metrics and KPIs Part 4 – Accountability In part 5 its all about consequences.
In the accounting world, staying ahead means embracing the tools that allow you to work smarter, not harder. Outdated processes and disconnected systems can hold your organization back, but the right technologies can help you streamline operations, boost productivity, and improve client delivery. Dive into the strategies and innovations transforming accounting practices.
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