Martech

JUNE 10, 2024

Improving data quality is the top priority of B2B marketers wanting to upgrade their go-to-market (GTM) strategies, according to a study from Ascend2 and Anteriad. Two-thirds (66%) of B2B and B2B2C marketers surveyed cited improving data quality among their top three priorities for improving their GTM strategy.

B2B 79

B2B GTM Niche Represent 79

Martech

JUNE 10, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: Consistent high engagement rates across multi-channel campaigns (email+Linkedin) for a B2B IT services company, but failed to generate inquiries/meetings/free consultations/free assessments, etc.

A/B testing 86

A/B testing Consult Campaign B2B 86

Martech

JANUARY 11, 2024

When done right, email is an effective low-cost channel that speaks directly to the customer. In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Marketers will continue to refine their email strategies because the payoff can be substantial.

Profit margin 123

Profit margin B2B Campaign Retail 123

Search Engine Land

APRIL 29, 2024

B2B lead generation through paid search is constantly evolving. B2B marketers must adapt and zero in on: Hyper-personalization using first-party data. Leveraging account-based marketing to target high-intent audiences. Dig deeper: The search marketer’s new imperative: Capturing first-party data 2. See terms.

B2B 101

B2B Lead generation Education Campaign 101

Heinz Marketing

MAY 20, 2024

By Maria Geokezas , Chief Operating Officer at Heinz Marketing Do you ever feel like your sales, marketing, and customer success teams work from different playbooks? It’s certainly not an ideal B2B customer experience. Below, we’ll cover four steps to crafting your ideal B2B customer experience.

B2B 123

B2B Cross-sell Customers GTM 123

Martech

APRIL 30, 2024

Developing an effective email marketing strategy requires being aware of the constant change while continuing to strategize around the best way to bring value to your audience. New email regulations from companies like Google and Yahoo, which are trying to reduce spam and protect their email revenue stream.

Strategize 113

Strategize B2B Conversion Process 113

Martech

MAY 21, 2024

For years, B2B marketing largely revolved around a performance marketing strategy focused on collecting MQLs and using marketing automation to nurture leads until they were ready to buy. Using martech applications, marketers and their leadership could easily track leads, monitor conversions and predict pipeline.

B2B 71

B2B Pipeline Follow-up Conversion 71

Martech

FEBRUARY 28, 2024

B2B marketing has become overly focused on measurement and attribution, appearing and claiming to be more science than art. Investors, boards and leadership expect marketing growth to be measurable, predictable and projectable. But the truth is that marketing is not a hard science.

B2B 137

B2B Lead generation Education Follow-up 137

Martech

FEBRUARY 20, 2024

Forget nailing your value proposition, crafting eloquent email copy and avoiding spam filters. While regular cold emails can bring you an average reply rate of 5% to 10%, personalized CTAs perform 202% better. This data-driven guide dissects the science behind powerful B2B calls to action along with insider tips and winning examples.

B2B 99

B2B Prospecting A/B testing Click Through Rate 99

Search Engine Land

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market. See terms.

B2B 110

B2B Objectives and Key Results Strategize CRM 110

Martech

MAY 16, 2024

One indication of CTV’s and digital video’s precision is the growth seen in targeted B2B campaigns. B2B brands’ ad spend here is projected to climb 22% in 2024, exceeding $4 billion. Dig deeper: How CTV can deliver market research for B2B marketers Influencers and the role of social media Marketers are expected to spend $35.09

Retail 108

Retail Entertainment B2B Campaign 108

Martech

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market.

B2B 104

B2B Objectives and Key Results Strategize CRM 104

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Strategize 124

Strategize B2B B2C Trust 124

Martech

MAY 17, 2024

It’s going to transform B2B sales and marketing, right? Dig deeper: 3 ways B2B marketers can use generative AI Today’s options don’t seem reasonable GPTs are like the DOS prompt from the 1980s: It feels like the DOS prompt time-traveled to the 21st century and decided to throw a party. You’ve been on LinkedIn.

B2B 114

B2B Strategize Technology Technology 114

Martech

MAY 6, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Dig deeper: Redefining “leads” in B2B: Why data enrichment is key for lead gen Updated prompt: Here’s one way this prompt could be refined to gather more specific, actionable information.

Cross-sell 99

Cross-sell Customers Referrals Lead generation 99

Martech

JUNE 3, 2024

Software market growth: Taking a horizontal vs. vertical focus A vertical software company offers solutions tailored to specific markets, such as plumbers, auto dealerships or food distributors. Horizontal software, on the other hand, can generally be sold to any company, often focusing on either B2C or B2B markets.

Growth 117

Growth Pharmaceutical B2C Construction 117

Martech

APRIL 3, 2024

When email expert Natalie Jackson took the leap from publishing into marketing technology, she took advantage of the professional thought leadership available to her in Kansas City, Missouri. Q: You have extensive career experience in email marketing, content and B2B strategy. Can you figure it out?

B2B 66

B2B Angle B2C Pitch 66

Martech

MAY 13, 2024

Building and nurturing an active user community can be a game-changer for B2B SaaS companies looking to drive sustainable growth. Understanding user communities About six years ago, I led a global team at a B2B SaaS startup company. The end result was a successful community launch that garnered over 2,000 users in only three months.

Growth 99

Growth B2B Launch Follow-up 99

Martech

APRIL 10, 2024

Martech is marketing and CRM is arguably the original martech. Jeroen Corthout Jeroen is the co-founder and CEO of Salesflare, an intelligent CRM built for small and medium-sized businesses selling B2B. LinkedIn: Patrick van Deursen ( 25K followers) Fuel for your marketing strategy. Business email address Sign up now Processing.

CRM 87

CRM B2B Follow-up Consult 87

Martech

SEPTEMBER 1, 2023

AI and marketing The must-follows to keep up with the AI revolution sweeping marketing technology. B2B marketing Business-to-business marketing is tough, but these experts can make it a lot easier. Content marketing Want your content to connect? Want to find out the latest content marketing strategies?

B2B 107

B2B Follow-up Technology Technology 107

Martech

NOVEMBER 6, 2023

In the crowded B2B space, reaching your target audience is challenging. Product alone is not enough to engage and retain B2B buyers. But surprisingly, B2B businesses often overlook the importance of a great customer experience for their buyers, which is typically a top priority for B2C. Who are B2B customers? Scalability.

B2B 131

B2B Customers B2C Cold Call 131

Martech

SEPTEMBER 5, 2023

A little more than half (53%) of B2B marketing managers say their budgets are up this year compared to 2022, according to a new study. Despite this, the marketers don’t believe that they’re getting the funding they need. Source: B2B Reviews Why we care. The report is based on a survey of 230 B2B marketing managers.

B2B 116

B2B Campaign Process Customers 116

Martech

DECEMBER 28, 2023

Today: marketing automation. The email marketer’s guide to effective marketing automation by Ryan Phelan. Learn smart ways to implement email automation. Use transactional, trigger and journey emails for higher engagement and conversions. Discover fresh ways to apply automation in your B2B organization.

B2B 111

B2B Campaign Growth Technology 111

Martech

MAY 29, 2024

What was once a lead generation and nurturing function has now been rebranded into a full go-to-market (GTM) approach, often owning most of the budget, especially in smaller tech companies. The trouble comes with the next steps and the glaring lack of necessary brand marketing support critical to this direction change.

SQL 122

SQL GTM B2B Pipeline 122

Martech

MAY 2, 2024

Understanding and engaging the buying group is critical for B2B success. Marketing to buying teams is not the same as marketing to accounts. Here’s how AI-powered platforms are enabling more effective identification and engagement of B2B buying groups. Specifiers How is this thing better than the competition?

B2B 116

B2B Drivers/motivators CRM GTM 116

Martech

JUNE 12, 2024

Many marketing teams neglect the opportunity to engage and upsell customers using proven, data-driven prospecting techniques. Customer marketing and prospecting are not the same. Many buyers, especially B2B, do research online before speaking, even with a trusted account manager. Are you getting the most from your stack?

Customers 88

Customers Cross-sell Education Account management 88

Martech

APRIL 19, 2024

Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Marketers interested in tapping into social have a familiar decision to make regarding tactics.

B2C 106

B2C Lead generation B2B Campaign 106

Heinz Marketing

NOVEMBER 23, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Introduction In today’s business landscape, digital transformation has become a crucial element for success, especially in the B2B sector. Personalization and Customer Engagement : In the digital age, personalization is key, especially in B2B marketing.

GTM 124

GTM B2B Technology Technology 124

Search Engine Land

DECEMBER 11, 2023

LinkedIn made several noteworthy platform enhancements in 2023, strengthening its position with B2B advertisers. This article reviews LinkedIn’s major 2023 releases and their significance, and makes suggestions for improvements that could make B2B marketers even bigger fans. Business email address Subscribe Processing.

B2B 125

B2B Gaming Clients CRM 125

Martech

MAY 22, 2024

In a flurry of announcements today, Salesforce announced AI-powered Einstein Copilots for marketing and merchants, building on the Copilots for retailers and shoppers announced earlier this year. Dig deeper: Salesforce announces new tools for retail marketers Other announcements Einstein Personalization. Data Cloud for Commerce.

Retail 101

Retail B2C B2B Trust 101

Heinz Marketing

OCTOBER 23, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Buyers Are Under Pressure To Prove ROI and Other B2B Fallacies. Why B2B brands Face Unique- and Sometimes Self-inflicted- Email Deliverability Challenges.

B2B 116

B2B B2C Trust Campaign 116

Heinz Marketing

MAY 6, 2023

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Prospecting via Email? You Need to Nail These 3 Things by David Priemer Email prospecting is one of the simplest and most widely-used strategies for generating sales leads.

B2B 95

B2B Prospecting Referrals Sales 95

Martech

FEBRUARY 8, 2024

Part one: The promise The birth of marketing technology brought so much potential to the marketing department. I was a young, freshly minted MBA with a background in computer science, and a two-year stint doing software marketing at IBM. Plus, marketing was getting some extra respect in board meetings.

B2B 112

B2B Technology Technology Pipeline 112

Heinz Marketing

DECEMBER 25, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. B2B Marketers: Make Your Email Newsletter a Thing. As a result, we create a drip campaign or an email nurture that does really work.

B2B 114

B2B Campaign Technology Technology 114

Martech

JUNE 6, 2024

Have multiple email addresses. Take our brief 2024 MarTech Replacement Survey One customer with multiple email addresses Let’s take a simple illustration. Joe has three email addresses in his profile: his work email, his home email and his junk email. What does this mean for B2B? Delete their cookies.

Customers 91

Customers Hospitality Territory Government 91

Search Engine Land

DECEMBER 4, 2023

Staying ahead of the curve is imperative for long-term success in B2B. As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively.

B2B 124

B2B Represent Campaign Strategize 124