Martech

MAY 17, 2024

United in hesitancy and confusion Boston Consulting Group gives us some numbers that’ll probably make you feel comfortable — 62% of companies are stumbling over a talent and skills gap, 47% can’t figure out where to invest and 42% are scratching their heads over how to deploy AI responsibly.

B2B 116

B2B Strategize Technology Technology 116

Search Engine Land

JUNE 13, 2024

Once the news settles in, the questions start flowing into your mind: When do I start working with them? Overwhelmed and don’t know where to start? They can give you valuable information on what the client is looking for in this new partnership, what expectations were set and maybe even tips on how to wow them from the start.

Clients 95

Clients Meeting Contract Start-ups 95

Partners in Excellence

JUNE 3, 2024

Yet this is where we always start with our outreach. But then, without pausing to take a breath, they start talking about themselves. ” As that individual drones on about what they have achieved, we start making our escape plans. Let me try to attack this issue with a different analogy. They never pause, they keep going.

Cold Call 119

Cold Call Conversion Start-ups Presentation 119

Search Engine Land

MAY 9, 2024

Why did this happen, starting in mid-April? But it seems like Google has been cautiously and patiently testing a variety of factors over the past year, all with the goal of improving it for a wider launch. In addition to SGE showing on less queries, the amount of space SGE occupies has been getting smaller over the past month.

Launch 133

Launch Product 133

Search Engine Land

OCTOBER 31, 2023

Google’s mobile-first indexing initiative that started just about seven years ago is now complete, according to Google. As a reminder, Google started mobile-first indexing over 6.5 As a reminder, Google started mobile-first indexing over 6.5 “It’s been a long road, getting from there to here.

Engineering 145

Engineering 145

Search Engine Land

MARCH 26, 2024

When do resources start loading, and how long does each request take? Before the TTFB milestone, no other resources can start loading and no content can become visible. For example, in the example above we can see that the app.css file is over 100 kilobytes large. For example: What resources are downloaded?

User Experience 108

User Experience Networking Represent Start-ups 108

Partners in Excellence

MAY 7, 2024

They started by saying, “We sell solutions… ” “That’s interesting, tell me more. They started to describe their solutions and products. We’ve helped some customers improve productivity by over 20%,” a seller stated. They started looking at each other, not knowing how to respond.

Start-ups 115

Start-ups Up-sell Conversion Product 115

SaaStr

MAY 25, 2024

Let’s first start with how Cloudinary came to be. As developers, they immediately started to think about a PLG, pay-as-you-go motion to get to market and engage with developers quickly. Over time, they realized that might not be the right thing to do. Then, they started building out use cases and a vision for the future.

Growth 102

Growth GTM Product Consult 102

Partners in Excellence

MARCH 10, 2024

I first “met” Chloe Wold a little over 3 years ago. We started exchanging notes about some of the stories. Not sure if it’s what you’re looking for, but my story behind sales is different than most and I found myself unable to explain it without starting from the beginning and being honest about my journey.

Sell 120

Sell Up-sell Start-ups Growth 120

Search Engine Land

JUNE 1, 2024

Since the beginning of the year, 89% of customers who started Brave Search Ads campaigns have continued to advertise in consecutive months.” It now has 65 million monthly active users and processes over 10 billion annual searches. ” About Brave Search. For context, Google processes roughly that many searches per day.

Launch 116

Launch Territory Negotiate Pitch 116

Search Engine Land

MAY 20, 2024

’ But it’s like an individual restaurant saying, ‘I’ve started getting fewer customers this year. In an interesting moment, the tables were turned on Google, and Pichai was asked about how it felt when OpenAI transcribed over a million hours of YouTube videos to train GPT-4. Over and over again we see that.”

Click Through Rate 129

Click Through Rate Follow-up Technology Technology 129

Search Engine Land

MARCH 4, 2024

Getting started. You can get started with Microsoft PMax campaigns by importing your existing campaigns from Google Ads or by setting up our own new Microsoft campaign in three easy steps. However, some advertisers may be uneasy with the diminished control and entrusting AI to make decisions on their behalf.

Campaign 127

Campaign Launch Networking Start-ups 127

Search Engine Land

OCTOBER 3, 2023

The update took 14 days to roll out, starting on September 14, 2023, and ending on September 28, 2022. Data providers on the September 2023 helpful content update Let me start off by saying again that many of the data providers didn’t pick up as much volatility with this update as typical Google algorithm updates. Other tools.

Niche 143

Niche Engineering Technique Start-ups 143

Search Engine Land

DECEMBER 26, 2023

Google confirmed algorithm update summary We whipped up this timeline documenting all the confirmed Google search algorithm updates in 2023, so you can visualize the updates over the year. The Google March 2023 core update started rolling out March 15, took 13 days to complete, and finished on March 28. March 2023 core update.

Niche 141

Niche Launch Engineering Start-ups 141

Search Engine Land

SEPTEMBER 28, 2023

The update took 14 days to roll out, starting on September 14, 2023 and ending on September 28, 2022. Do keep in mind the data providers saw unprecedented low volatility over the past couple of weeks, especially for a Google update. Google has confirmed that the September 2023 helpful content update is now finished rolling out.

Engineering 143

Engineering Promote Clients Process 143

Search Engine Land

JUNE 4, 2024

That number of Google Search results without SGE jumped substantially starting in mid-April and continued into May before Google I/O, when Google announced the launch of AI Overviews in the U.S. It will get exponentially better over time.”

Healthcare 130

Healthcare Launch Follow-up Engineering 130

Martech

JUNE 7, 2024

Navigating the complex landscape of made-for-advertising sites A key issue is the concern over made-for-advertising (MFA) sites, which prioritize ad revenue over content quality. Marketers should prioritize a site’s engagement and value to its audience over its appearance to make informed and effective decisions.

Objectives and Key Results 116

Objectives and Key Results Promote Campaign Presentation 116

Search Engine Land

NOVEMBER 2, 2023

the first core update of 2023 was the March 2023 core update , which started rolling out on March 15 and was completed on March 28. The second core update of 2023 was the August 2023 core update, which started rolling out on August 22 and was completed on September 7. This is the fourth broad core algorithm update of 2023.

Start-ups 140

Start-ups Engineering Process 140

Partners in Excellence

OCTOBER 12, 2023

They swoop in, most of the time uninvited, taking over a deal. Pretty soon, people stop trying, they know the manager is going to take over the most critical deals, so they just don’t bother any more. Then, the manager starts failing. You are tempted to take over.

Closing 128

Closing Sell Sales 128

Martech

SEPTEMBER 8, 2023

Should brands favor local stores over online? Some 11% said they started their holiday shopping in July, 14% in August and 19% are starting this month. And a quarter said they preferred to shop on social over that period. Why we care. Customer preferences are everything in marketing but sometimes they are contradictory.

Closing 118

Closing Gaming Campaign Process 118

Search Engine Land

APRIL 30, 2024

Google Ads will automatically pause low-activity keywords, starting in June, according to an email sent to advertisers by the Google Ads team. If you unpause a paused keyword in Google Ads, Google will automatically pause it again if it receives no impressions over the next three months. What is low activity? Why we care.

Campaign 106

Campaign 106

Search Engine Land

MAY 21, 2024

This could be the start of traffic dropping off as Google provides the information consumers want right on the SERP. No action is required from advertisers – existing Search, Performance Max and Shopping campaigns can be automatically eligible. Why we care. The big picture. Intrusiveness.

Territory 114

Territory Represent Campaign Product 114

Search Engine Land

JANUARY 29, 2024

The increase in Google search ad spend suggests that people are feeling more confident in digital advertising after a rocky start to 2023, when CPS dropped. This level matches Amazon’s consistent presence over the last two years. Why we care. Device matters. Rise of Temu. Report methodology.

Retail 139

Retail Campaign Represent Growth 139

Search Engine Land

MARCH 1, 2024

Google Ads will automatically start pausing ad groups with low activity. The rollout is expected to take just over seven weeks, with completion for all production Google Ads accounts by April 30. She said on LinkedIn : “I am over the moon with this update! This is absolutely a net positive.”

Campaign 137

Campaign Process Product 137

Search Engine Land

MAY 1, 2024

Before you start cheering, the data seems suspect. While SEOs and others have been heavily critical of Google over the past few years, often with good reason, I’ve never seen market share figures swing like this in one month unless there was a change to how the data was collected or there is some sort of issue with the data.

Market share 130

Market share Territory Engineering Start-ups 130

Search Engine Land

OCTOBER 24, 2023

Here’s why obsessing over lagging indicators like “traffic” or “trials” is a mistake and how you can better predict future SEO success by focusing on inputs and leading indicators instead. And yet, over time, the same up-and-to-the-right charts that get SEOs paid: What does this mean? They want long-term success. Except, that’s OK!

CTR 111

CTR Drivers/motivators Start-ups Referrals 111

SaaStr

JUNE 7, 2024

To start adding eight figures and then nine figures of new bookings a year, it can really help to focus on bigger customers. And some times, folks that can grow into larger accounts over time. At some point, 98%+ of us eventually go upmarket: Canva is now going all-in on enterprise … at $2B+ ARR :). Their advocates.

Growth 107

Growth Customers Sales 107

Search Engine Land

APRIL 19, 2024

Less is sometimes more We’re starting with a concept rather than a feature here, but just because you can add 15 headlines and four descriptions doesn’t mean you should also populate all of those slots. Always aim for quality over quantity and resist Google’s pressure to add more.

CTR 109

CTR A/B testing Objectives and Key Results Campaign 109

Search Engine Land

MARCH 5, 2024

March 2024 core update – bigger than before Today, Google started to roll out its first core update of the year and its first algorithm update of the year – the March 2024 core update. In fact, Google said work for the March 2024 core update started with the 2022 helpful content update. What to do if your rankings drop.

Engineering 145

Engineering Start-ups User Experience Technique 145

Search Engine Land

FEBRUARY 14, 2024

This is affecting a lot of searchers right now and seems to have started at about 8:40 am ET on Wednesday, February 14. I suspect Google will fix this bug relatively quickly but it has already been over an hour since we noticed the bug and it is still not resolved.

Start-ups 121

Start-ups Sales 121

Partners in Excellence

APRIL 2, 2024

Habit 2 of Stephen Covey’s famous, “The Seven Habits Of Highly Effective People,” is “Start (Begin) with the end in mind.” Over 60% of the time, they fail–but what would it mean to them, and, consequently, to us if we increased their success rate? We will help customers succeed in their project.

Customers 121

Customers Closing Presentation Product 121

Search Engine Land

OCTOBER 5, 2023

the first core update of 2023 was the March 2023 core update , which started rolling out on March 15 and was completed on March 28. The second core update of 2023 was the August 2023 core update, which started rolling out on August 22 and was completed on September 7. This is the third broad core algorithm update of 2023.

Start-ups 143

Start-ups Engineering 143

Search Engine Land

APRIL 17, 2024

I started thinking about all the other subtle name changes that Google engineers had made to Universal Analytics (UA), which had signaled significant paradigm shifts in GA4: UA used data based on sessions; GA4 uses data based on events. And is there anything I need to be doing?” Many SEOs use Search Console to measure organic search traffic.

Conversion 128

Conversion Gaming Objectives and Key Results Referrals 128

Search Engine Land

JANUARY 17, 2024

A recently released research paper looked to see if Google Search, as well as Bing and DuckDuckGo, search quality has improved over the past year or so. You can download the study as a PDF document over here , it was published by the Leipzig University, Bauhaus-Universität Weimar and ScaDS.AI in Germany.

Gaming 105

Gaming Engineering Product 105

Martech

MAY 29, 2024

However, if you’ve been listening to the chatter on LinkedIn over the past two years, that evolution has gained speed and influence. Placing forms in front of all content, prioritizing lead gen over content consumption. The need to start pushing back on this antiquated approach was long overdue.

SQL 124

SQL GTM B2B Pipeline 124

Search Engine Land

OCTOBER 6, 2023

Goals It’s important to start any reporting rooted in your primary and secondary goals or key performance indicators (KPIs) important to your company or client. In that case, it won’t be very helpful to send over a report covering how much your landing page traffic has increased year-to-date.

Objectives and Key Results 125

Objectives and Key Results CTR Campaign Territory 125

SaaStr

MAY 25, 2024

Over 30% of U.S. But start calmly and kindly marketing to get them back once you lose them. RevenueCat is the dominant solution to manage subscriptions in the mobile world. mobile apps with a subscription use their API/SDK, and they have a massive data set. It may be years later in SaaS. Most will stay lost, unfortunately.

B2C 95

B2C B2B Start-ups Customers 95