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The perfect combination: GenAI and persuasion strategies for unbeatable A/B tests, Part 2

Martech

This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align with the hypothesis we used to set up our A/B testing program. Some notes before we dive in: We wanted to learn how ChatGPT could factor into our campaign process at all stages to help us set up, test and launch campaigns faster.

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If your value prop sounds like everyone else’s, you’ve already lost

Martech

Dig deeper: The 4 steps you must take before launching your product Use the four-part filter: Appeal, exclusivity, clarity, credibility McGlaughlin spent years testing value propositions. Create one clear hypothesis Don’t test a bundle of copy changes and hope for the best. Isolate a specific angle or claim.

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The latest AI-powered martech news and releases

Martech

PubMatic launched an updated buyer platform powered by generative AI. Algolia launched Smart Groups, which let merchandisers and content managers control product and content presentation in search and category pages. MarketTrends AI launched a market intelligence platform designed for small and mid-sized businesses.

Launch 79
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How Serial 1 leveraged visual intelligence to increase web conversions

Martech

They also had limited time to wait for results from a traditional A/B testing approach. . Serial 1, a standalone company that was initially launched from within Harley-Davidson, manufactures premium eBicycles. Or would they rather see wide-angle shots of the entire eBike on display? Testing images at scale.

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How to Harness the Power of Data to Elevate Your Content

Hubspot

Here are some guidelines for using data in all of your marketing activities: Use the data to frame your story angle. Data can be used to support your angle -- either as the introduction of your thesis or as proof for your initial statement. One of the best ways to do that is to launch new, interesting data.

Angle 78
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10 Ways to Drive Instant Results With Inbound Marketing

Hubspot

I was impressed with the content, but more importantly, I thought the angle was spot on -- one of the pain points many marketers and business owners share with me is that it's scary to adopt a new methodology when it might not yield immediate results. 1) A/B Test Elements of Your Email Marketing Campaigns. 6) Build a Free Tool.

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4 Ways Retailers Can Measure Holiday Ecommerce Success

Salesforce

View traffic from every angle. When you measure traffic, begin with a holistic view of your overall strategy to determine whether you have the right cadence of messages and promotions, launches, and email campaigns. Here are some things to keep in mind when measuring traffic and conversion: 2. to boost conversion rates.

Retail 96