article thumbnail

Why bottom-of-the-funnel SEO is the game-changer your B2B needs

Martech

Displaying in-depth coverage of a topic from various angles is crucial to show Google that we are an authoritative source. Thus, you’ll be able to build trust with prospects and streamline their decision-making. Use A/B testing to refine your approach and maximize conversions.

B2B 113
article thumbnail

App store optimization: 8 tips to leverage your SEO research skills

Search Engine Land

You can also A/B test landing page copy and layouts and use those text and creative insights to inform your app store metadata and app creative. They’re what a prospective customer will see before clicking to download your app.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Outreach Data: Two Weeks to Break Buyer Silence

Sales Hacker

From June 2019 to August 2020, my data science team at Outreach analyzed more than 12 million prospects. Let’s look at the numbers: After two days of prospect silence, the expected conversion rate drops 3x. Of the 12 million prospects we studied, only 2 percent (240,000) scheduled a meeting. What You Need to do.

article thumbnail

Using Cohort Analysis for Conversion Optimization

ConversionXL

With all the talk about A/B testing, it’s easy to forget there are other methods of measuring the effects of experimentations, such as cohort analysis. Whereas an A/B test is a cross-sectional study , a cohort experiment is a longitudinal study. Cohort Analysis 101. Activated users in February. You get the picture.

article thumbnail

10 Conversion Copywriting Tips That Can Explode Your Business

ClickFunnels

Conversion copywriting is the process of crafting persuasive messages that encourage prospects to take a desired action. It shows prospects that you understand their needs and have solutions that can help them achieve their goals. It’ll give your prospects the confidence they need to take action and convert on your offer.

article thumbnail

15 Tried and True Ways to Improve Your Sales Skills

Hubspot

When you're on an exploratory call , you want to be prepared for every question, objection, or circumstance a prospect throws your way. Getting comfortable breaking up with prospects. Challenging prospects on why they're stuck. Improve prospecting skills. That's why sales reps should enhance their prospecting skills.

article thumbnail

Top 5 Insights from Every Speaker of Digital Elite Camp 2018

ConversionXL

Make a connection between A/B testing and your boss/strategy. Go for “High Impact Testing” – those tests need a triple amount of effort of an average A/B test, but are worth it. Select tests that make a real impact. Each generation requires less traffic than a single A/B test.