Heinz Marketing

NOVEMBER 30, 2019

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. The Key Difference Between Multivariate Testing & A/B Testing. A closer look at multivariate testing vs. A/B testing and when to use which.

A/B testing 113

A/B testing B2B Drivers/motivators Prospecting 113

Search Engine Land

AUGUST 30, 2024

In B2B, that means prepping for the end-of-year push that comes from needing to hit quotas and engaging brands about to be flush with new yearly budgets. No matter your vertical or the particular timing, there are five tests I like to run during the slower season to help clients get learnings to leverage when the tide is high.

A/B testing 79

A/B testing Retail Quota Promote 79

Martech

DECEMBER 19, 2024

Dig deeper: How to craft killer CTAs that convert B2B prospects Testing for success: A framework for optimizing CTAs CTAs rarely reach their full potential without testing and refinement. A/B testing basics A/B testing allows you to determine what resonates most with your audience by testing one element at a time.

A/B testing 124

A/B testing Drivers/motivators CTR Click Through Rate 124

Heinz Marketing

JANUARY 16, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. Is A/B Testing Effective? A/B testing has helped startups capitalize on good ideas, but how can established companies benefit? What is Technographic Data?

A/B testing 116

A/B testing B2B Meeting Prospecting 116

Martech

MARCH 10, 2025

A/B testing helps refine content by identifying what resonates best with the audience. Dig deeper: How to develop a winning B2B ideal customer profile The post AI can find your ideal customers, but only humans can build real relationships appeared first on MarTech.

Customers 117

Customers A/B testing Click Through Rate Campaign 117

Martech

SEPTEMBER 11, 2024

In most SaaS and B2B organizations, silos exist for practical reasons. Many B2B buyers do research online before speaking, even with a trusted account manager. A/B testing. Clear ownership is essential for getting things done efficiently and effectively. Personalized communication. Lead scoring.

Cross-sell 112

Cross-sell Customers UX A/B testing 112

Heinz Marketing

MARCH 27, 2019

For many years, I worked in B2C marketing for large technology companies where A/B testing was an ongoing process with teams dedicated to testing and refining in all areas of marketing. As I transitioned to working with small B2B companies, it felt like an entirely different world.

A/B testing 67

A/B testing Campaign Click Through Rate B2C 67

Heinz Marketing

MARCH 23, 2023

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing As a B2B SaaS marketer, creating effective messaging is key to driving success for your business. Leverage social proof Social proof is a powerful tool in B2B SaaS marketing. A/B test your messaging Finally, it’s critical to A/B test your messaging to see what works best.

B2B 119

B2B A/B testing Drivers/motivators Up-sell 119

ConversionXL

JUNE 13, 2016

Even A/B tests with well-conceived test concepts can lead to non-significant results and erroneous interpretations. And this can happen in every phase of testing if incorrect statistical approaches are used. Each test is accompanied by an acceptance of a certain probability of error in the test results.

A/B testing 77

A/B testing Non-Profits Conversion Follow-up 77

Sales Pop!

MARCH 12, 2025

This approach works well across industries, especially in B2B lead generation process , where businesses seek educational content that helps them make informed decisions. Performance optimizations are ensured through continuous A/B testing of content formats, course structure, and calls to action.

Lead generation 130

Lead generation Process Education A/B testing 130

Heinz Marketing

SEPTEMBER 26, 2023

By Sheena McKinney , Business Operations & Marketing Assistant at Heinz Marketing In the world of B2B sales and marketing, first impressions matter more than ever. ” Let’s dive into the principles and strategies behind the art of the cold open in B2B communication. Use your cold open to humanize your message.”

B2B 133

B2B A/B testing Technique Pitch 133

Heinz Marketing

JULY 9, 2021

Welcome to the fifth installment of The B2B Marketer’s Quick Start Guide. Wide exposure for our clients across relevant sites, ability to A/B test title and images. Leverage the only open bidding marketplace for B2B lead gen. Without further ado…. Today’s post is about Content Amplification. Let me know!

B2B 138

B2B A/B testing Campaign Lead generation 138

Sales Pop!

NOVEMBER 18, 2021

Intercom features: Real-time conversations and chat messages; Email or web messages; Data collection; Email A/B testing ; Permissions management; Trigger auto-messages by time/behavior; Message targets; Custom template creation ; Message schedule; Sender’s domain check; Audience segmentation ; Real-time performance monitoring.

Lead generation 245

Lead generation A/B testing Referrals CRM 245

Heinz Marketing

OCTOBER 15, 2023

With Dynamic Yield, marketers, product managers, developers, and digital teams can algorithmically match content, products, and offers to each individual customer to help accelerate revenue and grow customer loyalty.

A/B testing 122

A/B testing E-commerce Growth Engineering 122

Martech

FEBRUARY 20, 2024

This data-driven guide dissects the science behind powerful B2B calls to action along with insider tips and winning examples. While I can’t guarantee you overnight success, I promise you’ll walk away inspired and armed with powerful tactics to take your B2B outreach to the next level. Why such CTAs can make it: Urgency triggers action.

B2B 123

B2B Prospecting A/B testing Click Through Rate 123

Heinz Marketing

OCTOBER 12, 2021

Welcome to the eighth installment of The B2B Marketer’s Quick Start Guide. Pros: It is effortless to customize and set up A/B testing. The platforms I reviewed were more specific to B2B marketing and sales use cases, there are other platforms out there that specialize in customer service and support. Without further ado….

B2B 122

B2B A/B testing Territory Technology 122

Martech

FEBRUARY 3, 2023

Many streamers are also potential B2B prospects, but not many B2B marketers are leveraging CTV for advertising. “We B2B marketers ahead of the curve have also experimented with streaming for delivering on-demand video content to prospects. We are all familiar with A/B testing,” Javidan-Nejad said. Get MarTech!

B2B 98

B2B A/B testing Campaign CRM 98

Heinz Marketing

MAY 6, 2021

Welcome to the third installment of The B2B Marketer’s Quick Start Guide. Provides an instant view of the performance of my sequence, open/click rate, ability to perform A/B tests, and gives me complete control over my activities. Without further ado…. Today’s post is about Sales Automation Platforms. VanillaSoft.

B2B 121

B2B A/B testing UX Sales 121

Martech

FEBRUARY 8, 2024

In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. So, why start from the bottom in B2B? But our best example is the article “The 7 best B2B appointment setting companies in 2023,” which shot to Position 1 in less than four months. From my perspective, there are several key reasons.

B2B 123

B2B Gaming Niche Appointment 123

SaaStr

NOVEMBER 2, 2022

The core product is very B2C, but the upgrade to paid has very SMB B2B metrics, and 80% of the revenue is subscription based. Everything is aggressively A/B tested, including new product development. A/B testing can be harder in lower volume B2B products, but it’s a reminder we all need to do more of it.

A/B testing 127

A/B testing B2C B2B Growth 127

Heinz Marketing

JULY 28, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing In the fast-paced world of B2B sales and marketing, the key to achieving outstanding results lies in the art of marketing orchestration. Test and Iterate Continuously: Marketing orchestration is an ongoing process of improvement and optimization.

B2B 97

B2B Objectives and Key Results A/B testing Campaign 97

Martech

MAY 24, 2024

High-end consumer purchases, like automobiles and home improvement projects, will bear some resemblance to a B2B engagement because of their cost. But generally speaking, a couple considering a B2C purchase will have an easier time coming to a decision than a business buying group with varied wants and needs in a B2B setting.

B2C 116

B2C A/B testing Retail B2B 116

Martech

JULY 28, 2021

As more B2B marketing teams adopt B2C strategies to engage and convert business customers, electronics giant Panasonic has found success in focusing on engaging customers where they are. We used more A/B testing to figure out how to respond best to customers.”. Virtual event, courtesy of Panasonic. Solving customer problems.

B2B 113

B2B A/B testing B2C Entertainment 113

VanillaSoft

NOVEMBER 3, 2021

However, B2B telemarketing is a valuable option when it comes to high-quality lead generation, something that 63% of marketers pinned as their biggest challenge. Discover how to make B2B telemarketing work for your brand with our eight tips for success. Coach your team to improve their skills as B2B telemarketers 6.

B2B 94

B2B Objectives and Key Results Cold Call A/B testing 94

Salesforce

NOVEMBER 5, 2024

Most B2B companies have a trial period so users can take a test drive before making their customers actually purchase For example, at Salesforce, we have a 14-day free trial to try out our CRM for small business — Salesforce Starter Suite. The more relevant your email, the more likely it’ll spark interest and action.

Campaign 99

Campaign Cross-sell Click Through Rate CRM 99

Outreach

MAY 16, 2019

Nope, B2B sales is not for the faint of heart. So here are the top B2B Sales Challenges in 2019, plus some tips on how to beat any challenge and end the year as MVS (Most Valuable Salesperson). According to Gartner, B2B buyers spend 66% of the buying journey finding and processing information without any help from a sales rep.

B2B 85

B2B B2C A/B testing Quota 85

ConversionXL

JULY 25, 2017

Though the topic of mobile conversion rates of ecommerce websites is often broaches, it’s rare we talk about SaaS or B2B. The Mobile Website Design Problem (B2B Saas Edition). Most businesses have ceded this ground, thinking that B2B SaaS is just a thing you sign up for on desktops. It’s mostly been written off.

B2B 92

B2B A/B testing CRM Price 92

Hubspot

JULY 10, 2019

That’s why an entirely different marketing method — B2B marketing — exists, and that’s why we built this guide. By the end of this article, you’ll have a better understanding of B2B marketing, the most effective B2B marketing strategies, and how you can tap into and convert your business audience. B2B vs B2C Marketing.

B2B 101

B2B B2C E-commerce Entertainment 101

ConversionXL

OCTOBER 21, 2012

Regardless of whether your business is in the B2B or B2C space, your email marketing effectiveness can be optimized. Because you read this blog, you already know you should be conducting a/b testing on your landing pages and website to increase conversions, but did you know the same principles apply to your emails?

Campaign 111

Campaign A/B testing Click Through Rate B2C 111

Search Engine Land

MAY 13, 2024

And for B2B, you need a content strategy with a strategic distribution plan. Here are a few proven ways to supercharge your B2B content distribution strategy. Top B2B content distribution strategies that work Content marketing is crucial for B2B. But it’s not enough to just create great content.

B2B 109

B2B X-functional Pitch Click Through Rate 109

Search Engine Land

SEPTEMBER 16, 2024

Conduct A/B tests to identify the most effective layouts, copy, and offers. If you’re in the B2B space, are you fully leveraging LinkedIn’s targeting capabilities? Ensure your landing page messaging accurately reflects your ad content for a seamless user experience.

A/B testing 76

A/B testing User Experience B2C Campaign 76

Heinz Marketing

MARCH 30, 2020

More than 100 B2B marketing leaders joined us for coffee (virtually of course) this past Friday to discuss a wide variety of topics, themes and priorities. One CMO last Friday referenced an A/B test of several subject lines, and consistently last week the “business as usual” subject lines won. Give it to them.

B2B 95

B2B A/B testing Campaign Education 95

Search Engine Land

MAY 28, 2024

Over-relying on paid acquisition for long-term growth There are a few giant implicit problems for B2B brands with paid media: Auction-based networks, like Google Ads, will keep getting more expensive over the long-term. B2B CPCs and lower-click through rates have been maligned on this very site since 2007! This ain’t new, either.

B2B 91

B2B Non-Profits Profit margin A/B testing 91

Martech

MAY 12, 2023

You, the consumer We’re all in the market for a variety of items regardless if it’s in a B2B, B2C or D2C context. For example, when I was involved with A/B testing years ago, I was visiting a website for my personal interests. I caught that website conducting an A/B test.

A/B testing 131

A/B testing UX B2C Referrals 131

Martech

JANUARY 19, 2024

Email marketing is ubiquitous in both B2B and B2C marketing today. A/B testing. A/B testing enables this type of data-driven decision making. This is another area expected to evolve to include more complex multivariate testing thanks to AI and machine learning.

A/B testing 133

A/B testing B2C Appointment Campaign 133

Search Engine Land

SEPTEMBER 17, 2024

LinkedIn : Professional content for B2B audiences. A/B testing : Experiment with different approaches to optimize content based on results. Instagram : Visual content for a broad demographic, with Reels gaining popularity. YouTube : Long-form and short-form content perfect for education.

Objectives and Key Results 87

Objectives and Key Results Click Through Rate A/B testing Education 87

Search Engine Land

NOVEMBER 16, 2022

In particular, B2B marketers face a unique challenge in identifying a downturn – with sales cycles expanding beyond 6, 12 or more months into the future and lacking evident shifts. In this article, we’ll unpack how a looming recession impacts B2B marketers and the key factors to consider to successfully navigate this landscape.

B2B 86

B2B B2C A/B testing Healthcare 86