3 common B2B SEO mistakes sabotaging cost per lead
Search Engine Land
MAY 28, 2024
Over-relying on paid acquisition for long-term growth There are a few giant implicit problems for B2B brands with paid media: Auction-based networks, like Google Ads, will keep getting more expensive over the long-term. It’s just that low-priced, transactional sales or impulse buys are easy to generate “click + convert” B2C sales.
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